Why Companies Need to be Prepared for Online Criticism

Social media has empowered businesses of all shapes and sizes across almost every industry to raise brand awareness, engage a global audience, boost traffic  and drive sales – when used the right way.

But it’s all about engagement and having a conversation. Social networking by definition implies a two-way relationship and people buy from people, brands need to be prepared to manage the bad with the good. No business model is perfect, and companies make mistakes. Are you ready to deal with the criticism?

Perhaps surprisingly, a recent survey revealed that just 29 percent of companies have a social media strategy in place, and two in five (40 percent) rated themselves as unprepared for online criticism.

Are you?

Tags: , ,
Copyright © 2014. All rights reserved.

Posted November 23, 2012 by Ben Martin - Social_Ben in category Marketing, Sales, Social Media, Strategy

About the Author

I am a gadget man, a film lover, Husband and proud father and not least proud to be an IBM’er. Currently working across the globe helping seller to create better connections with clients through the use of Social Media. Please feel free to contact me if I can help I will. (my opinions are of course – my own)

Leave a Reply