Office Relocation: Three Main Considerations

It is in the nature of businesses to grow as time goes on. Of course, this is what most business owners are hoping for. There is little use in having a business unless you work towards making it as successful as possible. With increasing success comes a changing business. Often, this means that big changes have to be made to accommodate the business’ newfound size. If your business is at this point, then congratulations are in order. Watching a business you started get to this kind of point of expansion is a real joy. However, there is also a lot that you need to think about. A lot of the time, such a sudden spike in sales will means that big changes will have to be made. One such change is the relocation of the office. This is often necessary to deal with the growing business, especially if you also need to take new people on board. If you are thinking about relocating your office, then there is plenty to consider. Let’s have a look at what you need to think about.

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Equipment & Furnishings

Let’s look at what you will stock your new office with first. It is worth thinking about this first of all, because it is often a major expense during such a transitional period as this. A larger office needs more equipment and more furniture, particularly with new people on board. That’s why it is so much in your interest to save as much money as you can on these essentials. There are many ways you can do this. More info here: www.smarta.com/advice/general/the-ultimate-guide-to-moving-into-a-new-office/

 

The first, and most obvious, is to reuse some of the old equipment from the previous office. The truth is, you will probably find yourself reusing the majority of the computers. However, you might not. Some business owners like to make the most of this time during a business’ growth. Such people might well splash out on new systems. At the very least, it is worth considering – or selling the old machines to pay for the new ones.

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Another large concern for any office is the smaller equipment and stationery. It might not seem like these take up much of the budget – but you’d be surprised. In fact, it soon adds up, so it is worth sourcing cheap supplies. Have a look at www.filmsourceinc.net/pouch-laminator-machines-426-ctg.html for some examples.

Lastly, you need to find a sustainable way to source your furniture. This is deceptively important, as comfort makes for a much happier workforce. Never skimp on ensuring that your employees are as comfortable as possible in the workplace.

 

Space

It can be difficult working out how much space you need in your new office. To remedy this difficulty, I would highly recommend making a plan of the new office long before you need to relocate. This is vital for the successful completion of the transition. With a proper plan in place, you can see at a glance what exactly needs doing. It is much easier, on paper, to work out the space required and make it work for you and everyone involved. When you are working out what space you need, it helps if you have a clear idea of how many new people you will be employing. The ideal office space, for many, is one which has a combination of open and closed areas. Different people work in different ways, so it makes sense to cater to their individual needs. Ensure that you have both areas which foster collaboration and areas which allow individuals to work in peace.

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Beyond that, make sure that there is also a fair amount of ‘dead’ space. The last thing anyone wants is to work in an office which is crammed to the walls with desks and computers. Your employees will work best if they feel that they have a bit of space to move around. It is a great idea, for this reason, to introduce a comfy relaxation area as well. What’s more, it helps to have a little space for the business to ‘grow into’. After all, there is every chance that your business will continue to grow in the future. It is helpful if you don’t have to change offices again straight away. Plan well; think of the future.

 

Location

There is one rule which applies equally as well to business as it does to real estate: location, location, location. This famous adage works very well when it comes to choosing the right office space to move into. The location of your office is paramount, after all. Your employees need to be able to get there easily and without much fuss, for a start. If you relocate to somewhere further away, then people are unlikely to be very happy about it. You should ideally try to stay fairly central. Of course, it depends on where your business is located. But there is a fine balancing act which you need to consider if you want your office to work as smoothly as possible. If you are located in the city, don’t suddenly move your office to the suburbs. Your employees won’t appreciate the commute. However, there are downsides to being placed too centrally as well. For a lot of people, it helps to work somewhere slightly away from the centre of things. More information on the importance of location can be found at www.inc.com/magazine/20091001/.

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The location also plays an important role for you financially. Let’s not forget that you will be paying rent for your new office space. With that in mind, be sure to find somewhere which does not drain the business of its resources. There is little use in spending all of your money on new office space. There is a fine line to draw here – you don’t want to sacrifice on quality either. Finding the right balance can be difficult – but it is worth it and it pays off in the long run.
With a little dedication and some serious time put into it, you can find your new office easily. As long as you remember the importance of keeping your staff happy, and watching the pennies, you should be fine.

Category: Business

How You Can Persuade New People To Visit Your Website

Persuading new people to come to your website could be the difference between success and failure. Your website has to have the ability to appeal to people outside your core group of fans and followers. Here are some tips to help you with that.

Guest Blog

Guest blogging is something that is still very valuable, no matter what other people tell you. If you can secure a guest blogging spot on a good site, your own website will receive a massive boost. As long as you make sure that it’s easy for people to follow a link back to your website, it’s definitely worth it. Creating spam content is not going to go down well though, so make sure that you’re creating good content. It should encourage people to read more of your writing. And you should also be sure to ask other reputable bloggers to write guest blog posts for your own website.

 

Get Advice and Help from the Best

You can’t do it all by yourself when it comes to directing more people towards your website. You really need to get the right support from everyone around you if you can. What you really need is help and advice from the best professionals. So, talk to people who know about improving traffic and conversion rates. If you don’t already know anyone with those kinds of skills, you should hire a company to do the work for you. There are many companies out there that focus on things like conversion rate optimisation. They can be the ones to increase the number of people who visit your website and become customers.

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Post Content to LinkedIn

LinkedIn is one of the very best platforms for businesses these days. It’s a site that you should definitely be taking advantage of. It’s like the social media platform for business leaders and professionals. And these are people with influence. If they like the kind of thing that you post on your website, they could share it on other platforms too. This can massively boost the amount of traffic coming towards your site. Of course, the content will need to be good in the first place if you are going to make this happen. So, the quality should come first. But once that’s covered, share it on LinkedIn and see what happens.

 

Make the Site Fast

People won’t give your site a chance if it’s not fast. They will leave and head to a competitor before the page has even had the chance to load properly. If speed is an issue for you, you should think about what is making your site so slow. It might be the case that your web host is letting you down. If that’s true, then you should find an alternative as quickly as possible. There’s nothing worse than having to put up with a host that doesn’t do what you’re paying for. Third-party plug-ins and things like that can also have an impact on the speed of your website. Whatever it takes, make your website faster.

Category: Blogging, SEO

4 Advanced SEO Techniques That Will Increase Your Traffic

The more you can increase traffic to your site, the more sales you will make. The sales should lead to higher revenue streams, which will lead to more profit. Finally, you should be well on the road to running a successful business. As you can see, traffic is essential for any and every business. But, it isn’t possible with SEO. Sure, you will see some traffic even if you don’t bother with links or keywords. Yet, it will be minimal. To get big amounts of people visiting your site, you need to use advanced techniques. Here are a few that work very nicely.

 

#1:  The Wisdom Of Crowds

The wisdom of crowds is a theory that states the best place to find information is from a large group of people. That is because a large group has a diversified range of thoughts and opinions. In your case, that group of people is your customer base. And, what they say is what should drive your site. They are the people that you want to impress and accommodate as they are the ones that spend money. So, it is vital that you give them what they desire. To do that, mine the information they give you from sources such as social media posts and surveys. Everything they say on these platforms is a piece of constructive criticism that you can use to your advantage.

 

 

#2: White Label SEO

There are many forms of search engine optimization, but white label SEO is one of the most effective. In basic terms, it is where two companies come together for the good of the cause. In more basic terms, it is where two companies piggyback off each other’s success. Both provide a part of SEO, and then both reap the rewards of the partnership. The trick is to find a business that targets the same market, but that isn’t a direct competitor. Or, you can use agencies that specialize in white label services.

 

#3: Optimize Landing Pages

Sure, your homepage is an important part of luring people to your site. But, a landing page is a more effective tool. That is because landing pages are normally the pages that the customer wants to look at first. So, instead of going through your site, you want them to land on the right page at the first time of asking. To do that, you need as many landing pages as possible. For every marketing campaign that you set up, you want a specialized page with a strong value proposition. Why? It is because it makes your site more ‘clickable’ to browsers.

 

 

#4: Target Mobile Users

The internet isn’t about desktop users anymore. Mobile users are taking over, and you need to adapt to the change. Tablet and smartphone users are a huge percentage of your base, and you can’t afford to dismiss them. With that in mind, create mobile sites that are easy to navigate. Your customers will notice the change, and they will thank you with their time. An app is also a great idea if you can create one for a reasonable price.

Category: SEO

Are Infographics Being Overused on the Web?

Infographics are becoming more prevalent on the the web than ever before. Even if you have never heard of one, you’re likely to have seen one. An infographic is a way of summarising information in a more visual way with, minimum amount of text. They can be beneficial to both readers and businesses alike. For readers, they can simplify a complicated issue or process with the minimal use of text. Visual imagery can be less intimidating and has even been shown to make information more memorable. For businesses, it can be a great way to summarise a point or story that would otherwise take a long time in text. Perhaps you want to tell the story of the history of your company or summarise your mission statement. Whatever their purpose, infographics can be an artistic, visually striking way to convey information. They can also promote engagement by include links and share features. But have these relatively new internet features already overstayed their welcome? Read on the discover the debate on whether infographics are now being overused on the website.

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Argument: They Are Being Overused

 

One of the main reasons that infographics have been successful is that they are eye-catching and original. At least at first! One argument claims that infographics have now become so prevalent and familiar that they have lost all of their original appeal. Infographics are now likely to be a common feature on many websites. As a result, they have become the latest thing that readers skip, in the same way that they would a larger body of text. It has also been argued that, in a bid to outdo each other, infographics are no longer concise. Infographics originally aiming to create maximum impact with minimum text. They rarely extended half a page to a page, and could be taken in all at once. For some people, current infographics have just become an exercise in style over substance. They are created for an artistic “wow factor” rather than to effectively convey information. Many designs have now become lazy and the text used is becoming denser. The use of infographics needs to go down, not up, if they are going to continue to have a genuine impact.

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Argument: They Are Not Being Overused

 

Infographics have undoubtedly increased in number. But this must be testament to their popularity and success. If people did not find them engaging or helpful, then many people argue that their use would have gone down. Their frequent use simply shows that they are a viable way of communicating lots of information. They communicate both concisely and approachably. Many argue that the increased use of infographics means that infographics have to work harder than ever before to be notice. But that this is a good thing. There is renewed competition for excellent art work and disciplined text. Audiences are becoming savvier and more familiar with the feature, and so have higher expectations. With social media, instant messenger, and more, many believe that the average attention span is shortening. There are many times when conveying important information is crucial. Infographics can provide a fast, engaging way to ensure that people are well-informed. There have also been indications that visual aids can engage younger demographics too. A chief argument here is that the use of infographics is increasing. But that it is encouraging and suggests the platform is successful. Infographics are especially appropriate for certain needs. By making use of excellent advice like this post by Fat Joe or other reliable sites, we can ensure only the best Infographics are created.

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In Summary
Infographics have become an increasingly popular way to engage readers that may otherwise avoid dense text. They can convey a large amount of information in a small space and concise manner. When a page needs to remain uncluttered, or a whole story needs to be told in sequence, they can be particularly successful. They can be a visually striking and memorable way to engage with information that may otherwise be complex and forgettable. However, if infographics are allowed to become lazy or overused, they will lose their impact. A chief benefit of infographics is their novelty and visual appeal. Care must be taken to ensure that an audience does not become too accustomed to these features, or the purpose will be lost. The use of text must also remain minimal and disciplined, no matter how complex the topic. Research is always needed and a variety of methods can be employed. But with careful consideration, infographics can be a valuable asset for conveying information.

Category: Social Media

SOCIAL SELLING KEY TRENDS: THE YEAR OF MASSIVE ADOPTION [NEW RESEARCH & VIDEO]

As sales and marketing evolve, more teams are recognizing the importance of social selling. Where are we in this evolution and what trends have emerged? What practices should you be adopting today to stay ahead of the competition? Discover how your peers are embracing social selling and driving results, and how you can seize this opportunity to gain an edge.

Key trends:
Top performers spend 25% more time on research and preparation.
Top sales and marketing pros send 148% more connection requests and share 23% more content.
Social selling behavior leads to a 2X increase in sales performance through new clients, meetings secured and opportunities generated.
Social selling adoption is higher amongst older sales professionals: 27% are over 30 years old, 33% in 30-45yo and 34% in 45+ yo.
Watch Justin Shriber, the Head of Marketing for LinkedIn Sales Solution speak about how social selling drives massive results in 2016.

Category: Uncategorized

A Guide To Creating The Perfect Office Environment

Have you ever worked in a horrible cubicle office space? The strip lights seem to suck your energy away, don’t they? This is an example of a poor office environment. It lowers productivity and dampens morale. On the other hand, there are some offices that pride themselves on productivity.

The Google offices, for example, are known all over the world for their wonderful work spaces. Some have climbing walls while others have breakfast facilities. This might be a step too far for your average startup, but there is something to be learned here. The office environment has a huge effect on your employee’s work ethic. Here are just a few things you can do to help.

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Natural light

Studies have proven that natural light has a powerful effect on productivity. Natural light has provides an organic energy that helps workers keep going. It gives the entire office a warm glow and a burst of energy. It’s a big difference to harsh strip lights or other forms of artificial lighting. These light sources have a negative effect on productivity and energy. Aim to open up your windows and skylights as much as possible. Doing this can even lower your business costs by reducing reliance on energy.

Air conditioning

Keeping the air clean and at a reasonable temperature is key to effective working. A stuffy office will quickly lead to low productivity and drain the energy from your workers. Try upgrading your air conditioning and duct systems throughout the office. Use a Norfab qf pipe to keep the office free of dust too. This will create a healthy, pleasant environment to work in. It’s all about getting the temperature and ambience just right to encourage the best work.

Let employees personalise their space

Google have a famous policy for new employees. They are each given $50 on arrival to personalise their desk. They can then go out and buy whatever they like to make their space their own. Doing this instantly makes employees feel at home. There are lots of benefits to making workers feel comfortable in their own space. They’ll work harder, faster, and more effectively. They’ll enjoy coming to work, and feel a little happier in their surroundings.

 

Make it fun and comfortable

As well as the working space, you should create comfortable break areas. It’s essential that your employees take regular breaks throughout the day. It helps keep their energy up, and keeps the business ticking over. Provide a fun and comfortable break area to aid this. For example, introduce a ping pong table or comfortable kitchen. It will also encourage your employees to collaborate and communicate better.

 

Open plan and closed rooms

A lot of modern offices instinctively opt for the open plan layout these days. It’s great for collaboration and spontaneous working. However, not everyone benefits from an open plan space. Make sure you offer some closed rooms for those who need to get on with quiet work. Having a balance creates space for both types of work.
That’s all for now, folks! Don’t forget to check out the other business blogs before you leave.

Category: Business

THE EVOLUTION OF A SALESPERSON [Video]

Buyers are embracing the information saturated internet, simultaneously they are getting smarter and more savvy to their requirements and needs. This has made it even harder for sales professionals to get in front of those buyers, let alone be part of the early buying process.

Today’s connected seller is emerging. they embrace tactics such as social media, CRM, analytics, and digital collaboration. Together, the modern social seller and buyer are now working together to create more value but most importantly, to create relationships, that result in a sale.

Salesforce created and awesome slideshare on The Evolution of a Salesperson, highlighting the sellers evolution as they adapt to the current best practices on engaging earlier with potential buyers, sharing content to start conversations and creating new opportunities.

As I thought it would better as a video (135 slides! Way to long ) I converted it into one for you. If you prefer to click 135 time the links is below.

Slideshare version

 

Related posts

Get Social to Get Selling

Social Selling – The Evolution of Sales

 

The Connection Between SEO And Social Media: Using Social Media To Boost Your Web Presence

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Believe it or not, but your social media presence has a direct impact on your search engine rankings. Whether you’re a small business, a blog or a giant corporation, the same is true. The world wide web is essentially a giant game, and it can be mastered. As long as you have an understanding of how all the pieces work, you’ll be sure to dominate.

How are SEO and social media connected?

For years and years, a company website was really the only way to find that company online. Twitter wasn’t even launched until 2006, and Facebook was two years earlier.

As such, these social media platforms are still… well, new, for lack of a better word. They’re very early on in their life cycles and have a long way to go.

In short, we use social media to follow those businesses and personalities we care about, but we rarely find them through social media. Have a quick Google of ‘Coca-Cola’ or ‘AMC’ and the first result will always be their site.

Their social media will be a bit further down the page, and that’s how we should think of the two. The website is the tree, and social media is the branches.

Those websites aren’t the top result by accident, either. They’ve been optimized to within an inch of their lives! In terms of SEO, there are a ton of basic tips that can go a long way. Jeff Millett at TheSEOWhiz.com has some great general SEO advice that can help you boost your web presence.

And, what’s more, a lot of these link right back into your social media pages. It’s important to think of your Twitter and Facebook as little side projects, and start prioritizing them. Use them in conjunction with effective website practices to get the best results.

There are several key ways that social media can give a boost to your SEO, and several key ways that it will define your SEO. Social media is changing our world, so don’t get left behind.

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Social media shares count as link building

When you post something to Instagram or Twitter, there’s a chance it will be shared. Link building is a way for companies to place links back to their website all over the web, creating a widespread presence.

When somebody shares a post you created, this is effectively another ‘link’ back to you and your page. Social media sites are arguably the most credible in existence as they rely on user satisfaction. So, a ton of shares will be looked upon favourably by search engines.

Gives a boost to relevant keywords

There are only so many places you can place keywords on your website, but social media gives you another place to do so. Most companies will have a short description of themselves in their bio, with relevant terms embedded in it. In addition, all the tweets and posts they write are another way to embed search terms, meaning your power is relatively unlimited.

So, hopefully, this article has cleared the subject up for you. If you’re new to social media and SEO, they can both be daunting tasks to take on. In reality, they’re simple and effective tools on your web utility belt. So get out there and get building!