17 New Social Media Statistics

Posted: 13th June 2013 by Ben Martin - Social_Ben in LinkedIn, Marketing, Social Media, Twitter
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1) 27% of total U.S. internet time is spent on social networking sites. (Source: Experian) Tweet this stat!

2) 15% of total U.S. mobile internet time is spent on social networking sites. (Source: Experian) Tweet this stat!

3) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Source: HubSpot) Tweet this stat!

4) Social media lead conversion rates are 13% higher than the average lead conversion rate. (Source: HubSpot) Tweet this stat!

5) 21% of marketers say that social media has become more important to their company over the past six months. (Source: HubSpot) Tweet this stat!

6) 74% of all marketers say Facebook is important to their lead generation strategies. (Source: HubSpot) Tweet this stat!

7) Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day. (Source: HubSpot) Tweet this stat!

8) 52% of all marketers have found a customer via Facebook in 2013. (Source: HubSpot) Tweet this stat!

9) On Facebook, brand posts get half of their reach within 30 minutes of being posted. (Source: Socialbakers) Tweet this stat!

10) 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: Syncapse) Tweet this stat!

11) 43% of all marketers have found a customer via LinkedIn in 2013. (Source: HubSpot) Tweet this stat!

12) 36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpot) Tweet this stat!

13) 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population. (Source: Compete and Twitter) Tweet this stat!

14) 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour. (Source: American Express) Tweet this stat!

15) Women are more likely than men to regularly check out a brand’s social page (48% vs. 43%). (Source: Ipsos) Tweet this stat!

16) 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012. (Source: HubSpot) Tweet this stat!

17) Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen) Tweet this stat!

Source: Hubspot

Interesting Statistics of Top 5 Social Media Sites [Infographic]

Posted: 13th June 2013 by Ben Martin - Social_Ben in Social Media
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Did you know that there are 2.8 billion social media profiles on the internet? It means that almost half of global internet users are devoted users of the New Media. It also signifies the rising influence that social media has on our personal, communal and professional lives. This is the reason why more and more businesses have increased their presence on various online platforms. Even graphic designers greatly use platforms like Facebook and Twitter to get the right exposure but how does one measure the business value of their Facebook statistics?

Without knowing the important social media statistics, one cannot create any promotional strategies for future. The team at Graphic Design Blog, have complied and created an interesting infographic of 5 major social media sites of 2012. It reveals statistics of top online social media platforms including Facebook, Google+, Twitter, Reddit and StumbleUpon.

So read along some of the most fascinating facts about your favorite social media sites through our animated infographic. Hope you like it.

Source: Graphicdesignblog

Simple & Brilliant Outdoor Ad Campaign

Posted: 12th June 2013 by Ben Martin - Social_Ben in IBM, Marketing, Smarter Planet
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IBM Ben Martin Smarter

Advertising for innovative products and services are everywhere, but it’s rare to find any that will actually help you out in that very moment. IBM does just that with its new outdoor advertising campaign from Ogilvy & Mather France, Adweek reports.

A simple curve in three different outdoor ads help them turn into structures that are actually useful to passersby: benches, shelters, and a smooth runway along a stairwell for bikes or luggage. The simple bit of innovation showcases the way IBM approaches the world while also hoping to inspire others to share their ideas on making cities more efficient and effective for its residents.

Each ad encourages consumers to visit People4smartcities.com. “If cities were smarter, then life in cities would be better,” IBM points out in its video of the ads while also noting that the hope is that the ads will “spark positive change” and “unite city leaders and forward-thinking citizens.”

Social Media for Small Business

Posted: 17th May 2013 by Ben Martin - Social_Ben in Social Media
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Some really interesting facts about how small businesses are using social media. Check out the age ranges – not what you’d think

Social Media for Small Business.png

Credit to David Greschler @dgreschler

The Habits of Self-Made Billionaires (Infographic)

Posted: 30th April 2013 by Ben Martin - Social_Ben in Careers, Other Stuff
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Source: Bloomberg Billionaires Index.

4Ways to Use Social Media to Boost Events [Infographic]

Posted: 26th April 2013 by Ben Martin - Social_Ben in Events, Marketing, Social Media
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Ben Martin

Source: Eventility.com

How the always connected generation might shake out by 2020 [INFOGRAPHIC]

Posted: 25th April 2013 by Ben Martin - Social_Ben in Social Media
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Ben Martin Future of social media

Source: Internet Provider Org

Social Media Marketing Is NOT the Same As Social Selling

Posted: 25th April 2013 by Ben Martin - Social_Ben in Sales, Social Media
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Here’s my view…

I see social selling as the ability to integrate social technology into the front end of your sales process. Salespeople are always looking for ways to get in front of opportunities before their competitor can and using tools like LinkedIn, Twitter, and other platforms can give them the opportunity that they need to make that happen.

And…

It requires learning new skills. Not only do salespeople need training on how to use the platforms, but also they need to understand how the various platforms fit, and they also need to know how to adapt their communication approach and behaviour when engaging a prospect.

This is about selling. Not marketing.

I’m all for marketing and sales alignment. In fact, I happen to believe that with social media in the mix, we need that alignment more than ever. But come on…marketers taking the stage to discuss social selling? I worry that this is an example of using new terminology, but simply using it to mask old processes. As I have written before…social media marketing is NOT the same as social selling.

via Social Media Marketing Is NOT the Same As Social Selling | Social Selling University.

The History of Superman [Inforgraphic]

Posted: 22nd April 2013 by Ben Martin - Social_Ben in Other Stuff
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Ben Martin, Super Man

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