When you build a website, you craft everything on your homepage to perfection. It may be a work in progress for a while, but you have all your heart and soul in your content. But after that it gets barely any clicks, and you’re left wondering where you went wrong. This could be due to a lot of factors, but more often than not it’s because your links just aren’t up to scratch. Making them more embedded and a part of your piece is essential, and there’s a few good tricks to doing this. So how can you get more people to click on the links to either sponsored products, your own products, or just something really interesting you want to share?
Getting people to click on your links is a bit of a battle, but you can encourage it pretty well with a few presentation techniques.
Make Sure You Always Include More Than One Link
The number one top priority to consider when it comes to outbound linking is that there needs to be more than one link on a post or article. Unless you’re a bigger company with some good feedback and trustworthiness behind you, you’re not going to get very far.
If you seem alone in your thoughts or services, it can seem shady for anyone to be reading your site. This is immediately counterproductive. Whilst it may seem otherwise, getting people off of your site is likely to bring them back for more good recommendations in the future.
Linking to multiple other sites at once is likely to bring them all back to you as an increase in traffic will be noted. That increases traffic to your own site, and so on and so forth. The web works in a cycle and for very good reason.
Be Select With Your Links
Don’t cram a lot of keywords in the form of links into your piece. The whole wall of text that you’ve painstakingly crafted will unfortunately look like an ad if it comes across this way. Readers often turn off and click away if all they see are ads, as the common user experience with them is slow performance, pop-ups, and a lot of sneaky viruses.
Make sure you link to cool things you know people would want to see. Dig into your own tastes and likes and use them to your advantage. Mostly like minded people or people in similar situations will be using you as a source, so you’re guaranteed to get users intrigued by your own stylings.
If you have some quality links on your web page for people to follow, then you’re only increasing your own reputation and search ranking. If someone is searching for a certain keyword or subject, and you have it mentioned anywhere on your site, them you’ll be on the rankings.
Have A Good Link Phrase
Make sure you know your content market and who your readers are. When you map out these patterns, and it can be easier than you think, you know what links to include and where. If you have products and services you want people to check out and even possibly invest in, then finding the right words to use has been done for you.
If you need tips for prospecting a good link, from a reader’s viewpoint, then you can check out lists from the professionals and gather the essential knowhow. Customers do often have a lot of stock in their own intuition after all.
Have some information about what you’re linking to on the page as well. It can be the run up to your link, the rest of the sentence, or even a mini review. Just be sure to include some reasoning as to why a reader should click on what you’re offering.
Have Good Sources To Back A Link Up
Even if you’re considered a reputable source, whatever you link to needs to look and sound legitimate too. Hovering over a link will bring up the page it’s going to send you to, so you can’t hide anything inside the website code.
Only use links with URLs that you trust yourself, and have investigated profusely. You don’t want to accidently send anyone to a bad site that attacks their system simply because you didn’t fact check. It’s the mark of quality content after all, which is the main technique that keeps people coming.
You don’t want to accidentally harm your own reputation by linking to a fraudulent site, so checking over every detail is essential. Don’t let this put you off however. It can offer a lot of exposure to the market you’re in if you’re trying to advertise, and if you’re being sponsored to include a link, it means more money per click.
Change The Color Of Visited Links For Easy Use
If you have a list of links, or many placed in a certain area, then it’s a good idea to have them change to purple once they’ve been clicked on. Thing is with blog posts they’re crafted for the online experience and as a result shouldn’t be read as a novel.
So changing the color of a link to show it’s been visited is important, but so is the original color of the link itself. Make sure links are always highlighted in a different color anyway. You don’t want people to not even notice that a link is there simply because it can be differentiated from the other text in your article. Keep outbound URLs to a serene blue, as this color has been normalised amongst the internet community. If you don’t want different colors dotted throughout your piece, make sure any links are underlined or italicised so they show up.
So there are just a few considerations to take into account if you want more clicks for your links and more traffic for your views. You obviously cannot be everything to everyone at once, so outbound linking is incredibly important for everyone online to do together.