Are Infographics Being Overused on the Web?

Infographics are becoming more prevalent on the the web than ever before. Even if you have never heard of one, you’re likely to have seen one. An infographic is a way of summarising information in a more visual way with, minimum amount of text. They can be beneficial to both readers and businesses alike. For readers, they can simplify a complicated issue or process with the minimal use of text. Visual imagery can be less intimidating and has even been shown to make information more memorable. For businesses, it can be a great way to summarise a point or story that would otherwise take a long time in text. Perhaps you want to tell the story of the history of your company or summarise your mission statement. Whatever their purpose, infographics can be an artistic, visually striking way to convey information. They can also promote engagement by include links and share features. But have these relatively new internet features already overstayed their welcome? Read on the discover the debate on whether infographics are now being overused on the website.

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Argument: They Are Being Overused

 

One of the main reasons that infographics have been successful is that they are eye-catching and original. At least at first! One argument claims that infographics have now become so prevalent and familiar that they have lost all of their original appeal. Infographics are now likely to be a common feature on many websites. As a result, they have become the latest thing that readers skip, in the same way that they would a larger body of text. It has also been argued that, in a bid to outdo each other, infographics are no longer concise. Infographics originally aiming to create maximum impact with minimum text. They rarely extended half a page to a page, and could be taken in all at once. For some people, current infographics have just become an exercise in style over substance. They are created for an artistic “wow factor” rather than to effectively convey information. Many designs have now become lazy and the text used is becoming denser. The use of infographics needs to go down, not up, if they are going to continue to have a genuine impact.

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Argument: They Are Not Being Overused

 

Infographics have undoubtedly increased in number. But this must be testament to their popularity and success. If people did not find them engaging or helpful, then many people argue that their use would have gone down. Their frequent use simply shows that they are a viable way of communicating lots of information. They communicate both concisely and approachably. Many argue that the increased use of infographics means that infographics have to work harder than ever before to be notice. But that this is a good thing. There is renewed competition for excellent art work and disciplined text. Audiences are becoming savvier and more familiar with the feature, and so have higher expectations. With social media, instant messenger, and more, many believe that the average attention span is shortening. There are many times when conveying important information is crucial. Infographics can provide a fast, engaging way to ensure that people are well-informed. There have also been indications that visual aids can engage younger demographics too. A chief argument here is that the use of infographics is increasing. But that it is encouraging and suggests the platform is successful. Infographics are especially appropriate for certain needs. By making use of excellent advice like this post by Fat Joe or other reliable sites, we can ensure only the best Infographics are created.

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In Summary
Infographics have become an increasingly popular way to engage readers that may otherwise avoid dense text. They can convey a large amount of information in a small space and concise manner. When a page needs to remain uncluttered, or a whole story needs to be told in sequence, they can be particularly successful. They can be a visually striking and memorable way to engage with information that may otherwise be complex and forgettable. However, if infographics are allowed to become lazy or overused, they will lose their impact. A chief benefit of infographics is their novelty and visual appeal. Care must be taken to ensure that an audience does not become too accustomed to these features, or the purpose will be lost. The use of text must also remain minimal and disciplined, no matter how complex the topic. Research is always needed and a variety of methods can be employed. But with careful consideration, infographics can be a valuable asset for conveying information.

Category: Social Media

SOCIAL SELLING KEY TRENDS: THE YEAR OF MASSIVE ADOPTION [NEW RESEARCH & VIDEO]

As sales and marketing evolve, more teams are recognizing the importance of social selling. Where are we in this evolution and what trends have emerged? What practices should you be adopting today to stay ahead of the competition? Discover how your peers are embracing social selling and driving results, and how you can seize this opportunity to gain an edge.

Key trends:
Top performers spend 25% more time on research and preparation.
Top sales and marketing pros send 148% more connection requests and share 23% more content.
Social selling behavior leads to a 2X increase in sales performance through new clients, meetings secured and opportunities generated.
Social selling adoption is higher amongst older sales professionals: 27% are over 30 years old, 33% in 30-45yo and 34% in 45+ yo.
Watch Justin Shriber, the Head of Marketing for LinkedIn Sales Solution speak about how social selling drives massive results in 2016.

Category: Uncategorized

A Guide To Creating The Perfect Office Environment

Have you ever worked in a horrible cubicle office space? The strip lights seem to suck your energy away, don’t they? This is an example of a poor office environment. It lowers productivity and dampens morale. On the other hand, there are some offices that pride themselves on productivity.

The Google offices, for example, are known all over the world for their wonderful work spaces. Some have climbing walls while others have breakfast facilities. This might be a step too far for your average startup, but there is something to be learned here. The office environment has a huge effect on your employee’s work ethic. Here are just a few things you can do to help.

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Natural light

Studies have proven that natural light has a powerful effect on productivity. Natural light has provides an organic energy that helps workers keep going. It gives the entire office a warm glow and a burst of energy. It’s a big difference to harsh strip lights or other forms of artificial lighting. These light sources have a negative effect on productivity and energy. Aim to open up your windows and skylights as much as possible. Doing this can even lower your business costs by reducing reliance on energy.

Air conditioning

Keeping the air clean and at a reasonable temperature is key to effective working. A stuffy office will quickly lead to low productivity and drain the energy from your workers. Try upgrading your air conditioning and duct systems throughout the office. Use a Norfab qf pipe to keep the office free of dust too. This will create a healthy, pleasant environment to work in. It’s all about getting the temperature and ambience just right to encourage the best work.

Let employees personalise their space

Google have a famous policy for new employees. They are each given $50 on arrival to personalise their desk. They can then go out and buy whatever they like to make their space their own. Doing this instantly makes employees feel at home. There are lots of benefits to making workers feel comfortable in their own space. They’ll work harder, faster, and more effectively. They’ll enjoy coming to work, and feel a little happier in their surroundings.

 

Make it fun and comfortable

As well as the working space, you should create comfortable break areas. It’s essential that your employees take regular breaks throughout the day. It helps keep their energy up, and keeps the business ticking over. Provide a fun and comfortable break area to aid this. For example, introduce a ping pong table or comfortable kitchen. It will also encourage your employees to collaborate and communicate better.

 

Open plan and closed rooms

A lot of modern offices instinctively opt for the open plan layout these days. It’s great for collaboration and spontaneous working. However, not everyone benefits from an open plan space. Make sure you offer some closed rooms for those who need to get on with quiet work. Having a balance creates space for both types of work.
That’s all for now, folks! Don’t forget to check out the other business blogs before you leave.

Category: Business

THE EVOLUTION OF A SALESPERSON [Video]

Buyers are embracing the information saturated internet, simultaneously they are getting smarter and more savvy to their requirements and needs. This has made it even harder for sales professionals to get in front of those buyers, let alone be part of the early buying process.

Today’s connected seller is emerging. they embrace tactics such as social media, CRM, analytics, and digital collaboration. Together, the modern social seller and buyer are now working together to create more value but most importantly, to create relationships, that result in a sale.

Salesforce created and awesome slideshare on The Evolution of a Salesperson, highlighting the sellers evolution as they adapt to the current best practices on engaging earlier with potential buyers, sharing content to start conversations and creating new opportunities.

As I thought it would better as a video (135 slides! Way to long ) I converted it into one for you. If you prefer to click 135 time the links is below.

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Related posts

Get Social to Get Selling

Social Selling – The Evolution of Sales

 

The Connection Between SEO And Social Media: Using Social Media To Boost Your Web Presence

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Believe it or not, but your social media presence has a direct impact on your search engine rankings. Whether you’re a small business, a blog or a giant corporation, the same is true. The world wide web is essentially a giant game, and it can be mastered. As long as you have an understanding of how all the pieces work, you’ll be sure to dominate.

How are SEO and social media connected?

For years and years, a company website was really the only way to find that company online. Twitter wasn’t even launched until 2006, and Facebook was two years earlier.

As such, these social media platforms are still… well, new, for lack of a better word. They’re very early on in their life cycles and have a long way to go.

In short, we use social media to follow those businesses and personalities we care about, but we rarely find them through social media. Have a quick Google of ‘Coca-Cola’ or ‘AMC’ and the first result will always be their site.

Their social media will be a bit further down the page, and that’s how we should think of the two. The website is the tree, and social media is the branches.

Those websites aren’t the top result by accident, either. They’ve been optimized to within an inch of their lives! In terms of SEO, there are a ton of basic tips that can go a long way. Jeff Millett at TheSEOWhiz.com has some great general SEO advice that can help you boost your web presence.

And, what’s more, a lot of these link right back into your social media pages. It’s important to think of your Twitter and Facebook as little side projects, and start prioritizing them. Use them in conjunction with effective website practices to get the best results.

There are several key ways that social media can give a boost to your SEO, and several key ways that it will define your SEO. Social media is changing our world, so don’t get left behind.

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Social media shares count as link building

When you post something to Instagram or Twitter, there’s a chance it will be shared. Link building is a way for companies to place links back to their website all over the web, creating a widespread presence.

When somebody shares a post you created, this is effectively another ‘link’ back to you and your page. Social media sites are arguably the most credible in existence as they rely on user satisfaction. So, a ton of shares will be looked upon favourably by search engines.

Gives a boost to relevant keywords

There are only so many places you can place keywords on your website, but social media gives you another place to do so. Most companies will have a short description of themselves in their bio, with relevant terms embedded in it. In addition, all the tweets and posts they write are another way to embed search terms, meaning your power is relatively unlimited.

So, hopefully, this article has cleared the subject up for you. If you’re new to social media and SEO, they can both be daunting tasks to take on. In reality, they’re simple and effective tools on your web utility belt. So get out there and get building!

How To Search for Prospects on FaceBook, LinkedIn and Twitter [Infographic]

Believe or not, prospecting on social goes beyond just LinkedIn. The following infographic describes very easy ways to multiply your prospecting activity on Twitter and Facebook as well.

For instance, advanced search queries on Facebook, using queries like “pages liked by women who like Intel and live in New York”, can combine multiple variables, giving you targeted focus on and results.

LinkedIn’s Advanced Search feature allows you to identify decision makers and champions with complex filters through the use of Boolean search terms. You can then save your results as leads and export lists.

And Twitter’s search options help you find new customers fast. Search for key interest terms in tweets, people mentioned in tweets, places, and dates. Take a look:

 

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Category: Uncategorized

Managing On The Go – How To Be Boss Wherever You Are

The business world is growing more complicated and involved by the day thanks to technology. Yet thanks to technology, it’s also getting more manageable and efficient. That might seem like a contradiction, but it’s all about your preparation. If you’re on top of the rising wave, it’s a lot less worrying than those scurrying under it. Part of what’s changing about business is the prevalence of remote workers, running a business from home and even when travelling. So, we’re going to take a look at how some of the more successful bosses manage to keep being bosses even when they’re not around.

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Communication

Being able to communicate with your employees wherever you are is the most important part of being a boss. Although it’s not true that workers are any less motivated when their boss isn’t physically present, you will want to know what’s going on. Using digital communication apps can make it easy to keep in touch throughout the day. Communicating verbally is the best for ensuring your delegations and reports are clearly understood. You have to make sure you show a public stance of being open to bad news, as well. Nothing good comes from having negative developments hidden from you.

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Management

It’s not just about talking about things, either. You need to manage, too. Business systems of all kinds are becoming more available so you can manage from afar. Whether it’s accounts of data, you can analyse to make decisions without needing someone to walk you through them. Or scheduling software so everyone knows what they’re supposed to be working on at what time. There are all kinds of options for networking your management.

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Delegation

One of the keys to being a successful boss anywhere is delegation. Delegating tasks trains your employees to take more responsibility and builds a bond of trust. That trust is especially meaningful if tasks are delegated in your absence. In the best case scenario, it’s how you train a team of independent elites capable of working nearly autonomously. More realistically, it’s one way to give yourself less of a headache. Delegating properly can mean that you have less need to communicate so constantly with every member of the team.

Help!

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Outsourcing

Sometimes, your team just doesn’t have enough know-how to do a task without your express guidance. There’s nothing wrong with that; you can always train them to take on more tasks. However, if you don’t have the time, outsourcing could be the key. Professionals, by nature of their trade, are usually much quicker at understanding your instructions. That and they need no hand-holding to get on with their job. Don’t get frustrated if you staff isn’t capable of a certain task, just use someone trained for it.
Being a boss from afar is all about how you handle the responsibility of managing staff and tasks. Management software and delegation can shift responsibilities. Communication ensures that no-one’s left out of the loop. So long as everyone has tasks they can handle and know how to do them, you should have a smooth ride.

Category: Uncategorized

Connecting with the new buyer #socialselling

Salesforce create some great videos and having watched it I was truly disappointed that I could not flip the content to my flipboard on social selling. “This page does not allow”.

“Bah” I thought, you can’t stop me from sharing this more widely. Why would you in the first place?

 

So I took to embedding the video on my blog and then adding it to socialselling flipboard

enjoy folks! #WESOE We Sell Or Else