Your web presence is one of the best ways to help your business grow to new heights. It can show you new ways to reach customers. To offer them better services than ever. To learn more about the business that you would without the reach of the internet. But you need to make sure that you’re prioritizing three aspects of it. Below, we’re going to look at the three things that need to back up the online presence of any business.
Perhaps the best thing that the internet has to offer to the business owner is the sheer potential of reach that it can offer. You can have your business suddenly by thousands, even millions of people it you do it right. Of course, you shouldn’t look for a lucky break. You should be working to make it easier to see at every opportunity. You should be finding the right communities and social media channels to spread your message. You should be developing the content that gives people more reasons to come visit your web page. You should be using companies like RelativitySEO.com to make it easier for your site to pop up for people browsing the internet. Always think about new ways you can make your business more visible on the internet.
It’s not just about being able to reach more people, either. It’s about how you make your business a more pleasant one to interact with for each individual customer. It’s about toning the design of your site so that it’s simple and intuitive. It’s about finding better ways to offer customer service. Whether it’s live on social media, through organized email or using online chat. You want to make your customer’s experience with your company as simple for them as it can be. This is one of the most effective ways to increase the sales in online business. If you’re not doing the best to offer customer service, they’ll move to those who give them a better experience.
If they are moving to your competitors, why exactly are they doing that? You shouldn’t be content to keep doing things the way you are. You need to learn better methods. One of the ways you can do that is by better watching your competitors. Seeing what they’re doing right and what they’re doing wrong. Adapting your approach so they don’t offer anything you don’t. Similarly, you should be looking at the data behind every online interaction you have. Whether it’s how successful your social media posts are or how many people visit your site. Marketingland.com makes it clear that the data driven approach to social media can be the most successful. Learn from your failures and your successes to continuously reiterate and improve.
Having a website and a social media presence isn’t enough. You need to work to make it reach more people than before. You need to use it to make it easier for your customers to choose you. Most importantly, you need to learn. You need to collect data and use it to constantly improve.
If you have a new product idea – software or physical – then you should consider using social media as a testing ground. It’s a great way to gauge reaction, and it can help you build an enormous buzz to build up to launch day. In this guide, I’m going to take you through several ways you can use social media to test the water on your new product’s popularity. Read on to find out more.
First of all, make sure you have a product to talk about. In an ideal world, you will have everything ready to send out or sell straight away. But, prototypes from a plastic injection moulding company or beta software can often be a great pull, too. You also need to concentrate on priming your audience for some big news. People love to be ahead of the game and will take a lot more interest in your product if they believe they are getting insider knowledge or exclusive info.
Next, use the good old art of photography to share teaser shots with your followers. If you are creating a physical product, it is worth hiring a professional photographer to make your images as striking as possible. They will be able to create moody lighting, and give your photos a lot more impact. For software on online products, a screenshot can work in your favour. Again, just give a little glimpse of what people can expect, without revealing too much. The idea is to build excitement and to keep people coming back for more and sharing your news on their feeds.
Make sure you are taking notes of any reactions that your audience is giving you. You might find some interesting ideas that you can apply to your product, or it could even open up a market that you hadn’t considered before.
Once you have created a little buzz about your product, consider offering your audience the chance to get their hands on it. You can do this via a competition, or a draw where you put the name of everyone that shares your page with others into a hat. It’s a great way to build up even more of an audience and get more eyes on your product.
Send out the first batch
Now you have a bunch of people who want to use your product, take down their details and send it to them. As part of the T&Cs, you can ask them to share their thoughts with you on your social media page, or their personal blogs. Again, it’s a great chance for you to spread the word even further. And, given the product is free for the recipient, they are likely to be more positive with their opinions.
You can also create a video about your product – they are popular, and give people a more in-depth look at what you are trying to do. If your video – and product – is good enough, you can almost guarantee it will spread like wildfire.
As you can see, social media is a fantastic tool for testing out the marketability of a new product. Make sure you are using some of these tips – and let me know the results!
It is in the nature of businesses to grow as time goes on. Of course, this is what most business owners are hoping for. There is little use in having a business unless you work towards making it as successful as possible. With increasing success comes a changing business. Often, this means that big changes have to be made to accommodate the business’ newfound size. If your business is at this point, then congratulations are in order. Watching a business you started get to this kind of point of expansion is a real joy. However, there is also a lot that you need to think about. A lot of the time, such a sudden spike in sales will means that big changes will have to be made. One such change is the relocation of the office. This is often necessary to deal with the growing business, especially if you also need to take new people on board. If you are thinking about relocating your office, then there is plenty to consider. Let’s have a look at what you need to think about.
Equipment & Furnishings
Let’s look at what you will stock your new office with first. It is worth thinking about this first of all, because it is often a major expense during such a transitional period as this. A larger office needs more equipment and more furniture, particularly with new people on board. That’s why it is so much in your interest to save as much money as you can on these essentials. There are many ways you can do this. More info here: www.smarta.com/advice/general/the-ultimate-guide-to-moving-into-a-new-office/
The first, and most obvious, is to reuse some of the old equipment from the previous office. The truth is, you will probably find yourself reusing the majority of the computers. However, you might not. Some business owners like to make the most of this time during a business’ growth. Such people might well splash out on new systems. At the very least, it is worth considering – or selling the old machines to pay for the new ones.
Another large concern for any office is the smaller equipment and stationery. It might not seem like these take up much of the budget – but you’d be surprised. In fact, it soon adds up, so it is worth sourcing cheap supplies. Have a look at www.filmsourceinc.net/pouch-laminator-machines-426-ctg.html for some examples.
Lastly, you need to find a sustainable way to source your furniture. This is deceptively important, as comfort makes for a much happier workforce. Never skimp on ensuring that your employees are as comfortable as possible in the workplace.
It can be difficult working out how much space you need in your new office. To remedy this difficulty, I would highly recommend making a plan of the new office long before you need to relocate. This is vital for the successful completion of the transition. With a proper plan in place, you can see at a glance what exactly needs doing. It is much easier, on paper, to work out the space required and make it work for you and everyone involved. When you are working out what space you need, it helps if you have a clear idea of how many new people you will be employing. The ideal office space, for many, is one which has a combination of open and closed areas. Different people work in different ways, so it makes sense to cater to their individual needs. Ensure that you have both areas which foster collaboration and areas which allow individuals to work in peace.
Beyond that, make sure that there is also a fair amount of ‘dead’ space. The last thing anyone wants is to work in an office which is crammed to the walls with desks and computers. Your employees will work best if they feel that they have a bit of space to move around. It is a great idea, for this reason, to introduce a comfy relaxation area as well. What’s more, it helps to have a little space for the business to ‘grow into’. After all, there is every chance that your business will continue to grow in the future. It is helpful if you don’t have to change offices again straight away. Plan well; think of the future.
There is one rule which applies equally as well to business as it does to real estate: location, location, location. This famous adage works very well when it comes to choosing the right office space to move into. The location of your office is paramount, after all. Your employees need to be able to get there easily and without much fuss, for a start. If you relocate to somewhere further away, then people are unlikely to be very happy about it. You should ideally try to stay fairly central. Of course, it depends on where your business is located. But there is a fine balancing act which you need to consider if you want your office to work as smoothly as possible. If you are located in the city, don’t suddenly move your office to the suburbs. Your employees won’t appreciate the commute. However, there are downsides to being placed too centrally as well. For a lot of people, it helps to work somewhere slightly away from the centre of things. More information on the importance of location can be found at www.inc.com/magazine/20091001/.
The location also plays an important role for you financially. Let’s not forget that you will be paying rent for your new office space. With that in mind, be sure to find somewhere which does not drain the business of its resources. There is little use in spending all of your money on new office space. There is a fine line to draw here – you don’t want to sacrifice on quality either. Finding the right balance can be difficult – but it is worth it and it pays off in the long run.
With a little dedication and some serious time put into it, you can find your new office easily. As long as you remember the importance of keeping your staff happy, and watching the pennies, you should be fine.
Persuading new people to come to your website could be the difference between success and failure. Your website has to have the ability to appeal to people outside your core group of fans and followers. Here are some tips to help you with that.
Guest blogging is something that is still very valuable, no matter what other people tell you. If you can secure a guest blogging spot on a good site, your own website will receive a massive boost. As long as you make sure that it’s easy for people to follow a link back to your website, it’s definitely worth it. Creating spam content is not going to go down well though, so make sure that you’re creating good content. It should encourage people to read more of your writing. And you should also be sure to ask other reputable bloggers to write guest blog posts for your own website.
Get Advice and Help from the Best
You can’t do it all by yourself when it comes to directing more people towards your website. You really need to get the right support from everyone around you if you can. What you really need is help and advice from the best professionals. So, talk to people who know about improving traffic and conversion rates. If you don’t already know anyone with those kinds of skills, you should hire a company to do the work for you. There are many companies out there that focus on things like conversion rate optimisation. They can be the ones to increase the number of people who visit your website and become customers.
Post Content to LinkedIn
LinkedIn is one of the very best platforms for businesses these days. It’s a site that you should definitely be taking advantage of. It’s like the social media platform for business leaders and professionals. And these are people with influence. If they like the kind of thing that you post on your website, they could share it on other platforms too. This can massively boost the amount of traffic coming towards your site. Of course, the content will need to be good in the first place if you are going to make this happen. So, the quality should come first. But once that’s covered, share it on LinkedIn and see what happens.
Make the Site Fast
People won’t give your site a chance if it’s not fast. They will leave and head to a competitor before the page has even had the chance to load properly. If speed is an issue for you, you should think about what is making your site so slow. It might be the case that your web host is letting you down. If that’s true, then you should find an alternative as quickly as possible. There’s nothing worse than having to put up with a host that doesn’t do what you’re paying for. Third-party plug-ins and things like that can also have an impact on the speed of your website. Whatever it takes, make your website faster.
The more you can increase traffic to your site, the more sales you will make. The sales should lead to higher revenue streams, which will lead to more profit. Finally, you should be well on the road to running a successful business. As you can see, traffic is essential for any and every business. But, it isn’t possible with SEO. Sure, you will see some traffic even if you don’t bother with links or keywords. Yet, it will be minimal. To get big amounts of people visiting your site, you need to use advanced techniques. Here are a few that work very nicely.
#1: The Wisdom Of Crowds
The wisdom of crowds is a theory that states the best place to find information is from a large group of people. That is because a large group has a diversified range of thoughts and opinions. In your case, that group of people is your customer base. And, what they say is what should drive your site. They are the people that you want to impress and accommodate as they are the ones that spend money. So, it is vital that you give them what they desire. To do that, mine the information they give you from sources such as social media posts and surveys. Everything they say on these platforms is a piece of constructive criticism that you can use to your advantage.
#2: White Label SEO
There are many forms of search engine optimization, but white label SEO is one of the most effective. In basic terms, it is where two companies come together for the good of the cause. In more basic terms, it is where two companies piggyback off each other’s success. Both provide a part of SEO, and then both reap the rewards of the partnership. The trick is to find a business that targets the same market, but that isn’t a direct competitor. Or, you can use agencies that specialize in white label services.
#3: Optimize Landing Pages
Sure, your homepage is an important part of luring people to your site. But, a landing page is a more effective tool. That is because landing pages are normally the pages that the customer wants to look at first. So, instead of going through your site, you want them to land on the right page at the first time of asking. To do that, you need as many landing pages as possible. For every marketing campaign that you set up, you want a specialized page with a strong value proposition. Why? It is because it makes your site more ‘clickable’ to browsers.
#4: Target Mobile Users
The internet isn’t about desktop users anymore. Mobile users are taking over, and you need to adapt to the change. Tablet and smartphone users are a huge percentage of your base, and you can’t afford to dismiss them. With that in mind, create mobile sites that are easy to navigate. Your customers will notice the change, and they will thank you with their time. An app is also a great idea if you can create one for a reasonable price.
Infographics are becoming more prevalent on the the web than ever before. Even if you have never heard of one, you’re likely to have seen one. An infographic is a way of summarising information in a more visual way with, minimum amount of text. They can be beneficial to both readers and businesses alike. For readers, they can simplify a complicated issue or process with the minimal use of text. Visual imagery can be less intimidating and has even been shown to make information more memorable. For businesses, it can be a great way to summarise a point or story that would otherwise take a long time in text. Perhaps you want to tell the story of the history of your company or summarise your mission statement. Whatever their purpose, infographics can be an artistic, visually striking way to convey information. They can also promote engagement by include links and share features. But have these relatively new internet features already overstayed their welcome? Read on the discover the debate on whether infographics are now being overused on the website.
Argument: They Are Being Overused
One of the main reasons that infographics have been successful is that they are eye-catching and original. At least at first! One argument claims that infographics have now become so prevalent and familiar that they have lost all of their original appeal. Infographics are now likely to be a common feature on many websites. As a result, they have become the latest thing that readers skip, in the same way that they would a larger body of text. It has also been argued that, in a bid to outdo each other, infographics are no longer concise. Infographics originally aiming to create maximum impact with minimum text. They rarely extended half a page to a page, and could be taken in all at once. For some people, current infographics have just become an exercise in style over substance. They are created for an artistic “wow factor” rather than to effectively convey information. Many designs have now become lazy and the text used is becoming denser. The use of infographics needs to go down, not up, if they are going to continue to have a genuine impact.
Argument: They Are Not Being Overused
Infographics have undoubtedly increased in number. But this must be testament to their popularity and success. If people did not find them engaging or helpful, then many people argue that their use would have gone down. Their frequent use simply shows that they are a viable way of communicating lots of information. They communicate both concisely and approachably. Many argue that the increased use of infographics means that infographics have to work harder than ever before to be notice. But that this is a good thing. There is renewed competition for excellent art work and disciplined text. Audiences are becoming savvier and more familiar with the feature, and so have higher expectations. With social media, instant messenger, and more, many believe that the average attention span is shortening. There are many times when conveying important information is crucial. Infographics can provide a fast, engaging way to ensure that people are well-informed. There have also been indications that visual aids can engage younger demographics too. A chief argument here is that the use of infographics is increasing. But that it is encouraging and suggests the platform is successful. Infographics are especially appropriate for certain needs. By making use of excellent advice like this post by Fat Joe or other reliable sites, we can ensure only the best Infographics are created.
Infographics have become an increasingly popular way to engage readers that may otherwise avoid dense text. They can convey a large amount of information in a small space and concise manner. When a page needs to remain uncluttered, or a whole story needs to be told in sequence, they can be particularly successful. They can be a visually striking and memorable way to engage with information that may otherwise be complex and forgettable. However, if infographics are allowed to become lazy or overused, they will lose their impact. A chief benefit of infographics is their novelty and visual appeal. Care must be taken to ensure that an audience does not become too accustomed to these features, or the purpose will be lost. The use of text must also remain minimal and disciplined, no matter how complex the topic. Research is always needed and a variety of methods can be employed. But with careful consideration, infographics can be a valuable asset for conveying information.
As sales and marketing evolve, more teams are recognizing the importance of social selling. Where are we in this evolution and what trends have emerged? What practices should you be adopting today to stay ahead of the competition? Discover how your peers are embracing social selling and driving results, and how you can seize this opportunity to gain an edge.
Top performers spend 25% more time on research and preparation.
Top sales and marketing pros send 148% more connection requests and share 23% more content.
Social selling behavior leads to a 2X increase in sales performance through new clients, meetings secured and opportunities generated.
Social selling adoption is higher amongst older sales professionals: 27% are over 30 years old, 33% in 30-45yo and 34% in 45+ yo.
Watch Justin Shriber, the Head of Marketing for LinkedIn Sales Solution speak about how social selling drives massive results in 2016.
Credit: On Blast Blog
The Death Of The B2B Salesperson [Infographic] by the team at Sales for Life