What do today’s CEOs think of social media? [Infographic]

CEOs are searching for customer insight.

Customer insight has always been highly prized, in recent years the pursuit has changed in two key ways. First there is far more raw data to draw from than ever before. Second, “knowing the customer” is no longer confined to segmentation,statistical averages and historical reference. Its is about knowing a customer as a human being – interests, attitudes and life circumstances that bring to life the preferences and needs.

Can organisations pick up on these cues, especially from the outside?

But even if they discover it, are their organisations equipped to respond with relevance and speed?

 

 

To read this study go here

Where are you looking for insight?

What challenges are you facing in this data rich complex society?

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Posted December 12, 2012 by Ben Martin - Social_Ben in category CEO, IBM, Social Media

About the Author

I am a gadget man, a film lover, Husband and proud father and not least proud to be an IBM’er. Currently working across the globe helping seller to create better connections with clients through the use of Social Media. Please feel free to contact me if I can help I will. (my opinions are of course – my own)

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