They asked, “Do you facebook?” I said no

They asked, “Do you Facebook?” I said no, (ok I fibbed, I am on it, I use it to stalk my wife, it saves having a conversation later) joke hunny!

They said this would be an eye opening webinar, that Facebook was a sales tool in disguise, that sales people could build better relationships, reach new clients and drive sales. I was intrigued because I and I will be honest, dislike Facebook. But as always, I was receptive to being converted, so I allocated an hour of my time to revisit and maybe discover this potential.

I wasn’t converted and for 24 hours I struggled to understand why. I understood the privacy settings, the creation of groups and how you can feed different messages to different parts of your network, I get that, much like Google+.

My conclusion was that it must be more than just one thing, so here are three.

1) The webinar was run by a marketer, (nothing wrong with that of course.) But the conversation revolved around demonstrations of what brands were doing. Not what or how an individual sales person could benefit.

2) I have yet to hear someone in a B2B environment say “hello C’suite, will you be my friend on Facebook?”. Even rephrasing it to “Join my network on Facebook” doesn’t sound right.

3) With other platforms that I use for business, engagement and relationship building cant I just have one place that is mine where I can relax, chill out and if I feel the need to just talk rubbish I can. Yes I know your can separate by using the groups, but it just means they’re in the room next door.

So here’s my question? Can I convince you, the sales person, that Facebook is not the place for connecting with your clients?

Twitter – Business Networking on Steroids!

(also written from a Brand perspective just to be fair)

Seventy nine percent of Twitter followers (versus 60 percent of Facebook fans) are more likely to recommend brands since becoming a fan or follower.
Sixty seven percent of Twitter followers (versus 51 percent of Facebook fans) are more likely to buy the brands they follow.
Facebook’s shared links average three clicks, while Twitter’s tweets generate nineteen clicks on average

Want more? Ok!

Twitter users generated double the median monthly leads of non-Twitter users.
Consumers active on Twitter are three times more likely to affect a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews.
Twenty percent of consumers indicate they have followed a brand on Twitter in order to interact with the company – more than e-mail subscribers or Facebook fans.

If that doesn’t sway you, then there is always LinkedIn – where it does feel right to say “Join my network of business professionals”

See my LinkedIn posts

Statistic credits to
http://www.businessinsider.com/twitter-destroys-facebook-2010-12
http://www.emarketer.com/Article.aspx?R=1007639
http://www.exacttarget.com/

Tags: , , , ,
Copyright © 2014. All rights reserved.

Posted August 31, 2012 by Ben Martin - Social_Ben in category FaceBook, LinkedIn, Sales, Social Business, Social Media, Twitter

About the Author

I am a gadget man, a film lover, Husband and proud father and not least proud to be an IBM'er. Currently working across the globe helping seller to create better connections with clients through the use of Social Media. Please feel free to contact me if I can help I will. (my opinions are of course - my own)

6 thoughts on “They asked, “Do you facebook?” I said no

  1. David Christopher

    Great post Ben.

    I too am not a big fan of Facebook.
    I still see it as platform for social neworking with friends and family rather than a place for business engagment (ironically, I’m just sitting down with tumbler of southern comfort watching the film Social Network)

    I wasn’t fully aware of the twitter stats over FB and other platforms but it doesn’t surprise me. All my business engagement has come va Twitter.

    I don’t see Facebook ever being a “sales tool” nor do i see it ever being in a position to compete for attention in this way.

    For me, it’s Twitter all the way….with LinkedIn and Google+ lagging behind but way ahead of Facebook as the true sales tools for business engagment.

    Reply
    1. Social_Ben

      Thank you for your kind words. I think Facebook is a sales tool for marketing teams for sure. Lends it self to the B2C market extremely well

      Reply
      1. James Potter

        I am very proudly not on Facebook, never seen the point for me being a purist B2B with local family (and no need to track wifey).

        The success of the platform depends a lot on the markets you focus on as Ben (correctly positions) it is a place for marketeers in consumer space to get that like, that engagement with them but in purist B2B I am not yet not yet convinced and echo your sentiments.

        I seem to recall (but its late and Sunday so dont hold me to it, never big on stats) that hubspot put some stats out around B2B engagement, leads etc and put LinkedIn ahead of Twitter but later flipped. I think that each platform has it’s place and it’s role but for me in professional services / IT / Law and Accountancy space (sales focussed) it isn’t Facebook – ever.

        LinkedIn is most definately a networking and sales platform, but (sorry should be a big BUT) only is someone uses and approaches it well, sadly most don’t but then that keeps me busy.

        Ben and I have worked with each other for a while and happy to share some insights with you over a coffee anytime David, I will pass onthe Southern Comfort 🙂

        Great post Ben.

        Best wishes,

        James

        Reply
  2. Pingback: Which Brand for “Your” Brand [Infographic] « Social Media – Business – Selling & Other Stuff #WESOE

  3. Nick Davidson

    My local pub is rather scruffy and smells BUT since it is only 100 paces from my house (250 paces back) it is a convenient place for me to meet my friends. There’s no dress code, the management know me by name and are used to me misbehaving a little. I have often embarrassed myself singing karaoke – my specialty is Suspicious Minds sung in the style of David Bowie.

    A bit further away there is a more trendy bar, I like it but it doesn’t have bitter on draft, there is a dress code and they play sophisticated smooth or lounge jazz. I’ve been there with my friends but much more than at my local, I speak to people I don’t know and tend to discuss more work related topics. I do listen closely to what others are saying about their companies to identify any future employers. If I were to misbehave or break into loud, out of tune singing I would only embarrass myself….no-one would be impressed. I would also be attracting the attention of the bouncers and may get kicked out.

    I only seem to go to the trendy bar with a particular set of friends. I hardly ever invite those I have met in the bar to meet me in my local.

    This is how I view Facebook and LinkedIn. They each have their place and it suits me that it’s rare that the twain meet.

    Reply
  4. Pingback: Your busy, but still want to build credibility – here’s how « The Social Wrap – We Sell or Else #WESOE

Leave a Reply