Alitimeter lasted post it their report “the state of digital transformation for 2014” is a highly recommended read.

It was interesting to note that whilst 88% of organisations where undergoing a digital transformation, 42% percent of them had not mapped the customer journey but investing in digital channels anyway.

In previous reports from Altimeter it showed the typically the CEO role was not leading the digital transformation projects. This report  dramatically shows a major shift in sponsorship. These projects are now shown to be driven by the

CMO, CEO and CIO (54%, 42% and 29% respectively)

Also included in their post, Altimeter asked the participants to position the most common challenges that exist for digital transformation initiatives.

Go read the full post now, and download the report, happy reading

88% percent of surveyed organisations are undergoing a digital transformation TWEET THIS

Changing company culture is the number 1 challenge according to Altimeter TWEET THIS