The 7 Success Factors of Social Business Strategy

In a comprehensive social business research study, Altimeter Group uncovered some pretty surprising realities about the state of social media strategy within enterprise organizations…

Only 34% of businesses feel that their social strategy is connected to business outcomes.

Just 28% of companies we studied feel that they have a holistic approach to social media, where lines of business and business functions work together under a common vision.

A mere 12% are confident they have a plan that looks beyond the next year.

Only half said that top executives were “informed, engaged and aligned with their companies’ social strategy.”

The full article can be ready here:

via The 7 Success Factors of Social Business Strategy | LinkedIn.

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Posted July 18, 2013 by Ben Martin - Social_Ben in category Smarter Business, Social Business, Social Media

About the Author

I am a husband, gadget man, a film lover and proud father of two. Currently Working across the globe helping sellers create better connections with clients through the use of Social Media. Please feel free to contact me if I can help I will.