What is social selling:
Social Selling is the process of finding and connecting potential leads and prospects via social media to increase sales.
The Aberdeen Group define social selling as the utilisation into one of three techniques. These three techniques include Social Collaboration, External Listening and External Participation.
There are many studies available that demonstrate why you need to evolve your traditional methods to involve social media, none more important than this. On average – 60% of the purchasing decision has already been made, prior to a sales person being invited to the discussion.
Someone is educating and providing insight to your clients – is it you or your competition?
You want more? Ok…
Seventy Two percent of sales people who use social media outperform those sellers who are not using social media
Thirty Six percent of companies who have a social selling team are more likely to achieve quota.
To get started on your Social Selling journey – here is a great Infographic to start you off for LinkedIn
So, are you ready for Social Selling. Why not try these additional resources : 10 Steps for a Rocking Profile