How to make #SocialSelling work for your organisation

I recently had the opportunity to work with Network Sunday and spent some time talking with Tim Bond, the companies CEO, resulting in a white paper that will guide organisations to the benefits of social selling.

Here are some highlights, followed by the white paper in full, hosted on slideshare.

In 2015 the questions being raised were:

What is social selling? Why aren’t more sales people selling this way? How do we implement it?

Today (October 2016) there is a general consensus that the buyer / seller dynamic has changed and sales people who practice social selling outperform their peers. Clearly organisations now face a new hurdle: ADOPTION

Social selling for Organisations from Ben Martin Social_Ben

 

​Twitter Undergoes a Makeover

The website now has a new homepage to greet its users

Social networking service Twitter has just revamped its homepage in an attempt to attract more non-users to create an account.

Twitter has announced in an official blog post that their homepage was getting “refreshed,” implying that they wanted to make it more attractive so that it would convince people to sign up for a new account.

Given that Twitter has laid much emphasis on the fact that it became one of the most reliable real-time news search engines, and that it wants to add even more users to the hundreds of millions who already access its service every month, this change was no surprise.

Since the old homepage was rather scant in terms of design and even information, many people considered it was about time Twitter came up with an overhaul.

The simple background image that was urging users to log in has now turned into a more complex one, which is made up of several categories people can choose from.

The new homepage gives you a preview of how Twitter works

Based on what they are interested in, Twitter users can now click on a certain category and they will be taken to torrents of tweets related to that particular subject. This way, they can get a closer look at how things work and maybe they will be convinced that a Twitter account is something they absolutely need.

Or at least this is what Twitter had in mind when it rolled out the new feature, mainly based on the statistics showing that more than 125 million people visit the homepage every month without signing up for an account, Mashable reports.

This impressive number must have been the reason behind Twitter’s decision to take some measures and have some work done on its homepage in order to intrigue curious onlookers by adding some samples of tweets.

It has now added categories like Politics, Pop Artists or Cute Animals, with the sole purpose of convincing people that they should sing up in order to enjoy the real-time content.

It’s almost as if Twitter were giving them a taste of what they could experience if they decide to get started on the social network.

The homepage has been made available for US users only for the time being, but Twitter announced it would gradually roll it out in other countries as well.

Compliments to Softpedia for content

My Dad’s bigger than your Dad – “the social taunt”

Perhaps some have of us have moved on from the playground taunt of “my Dad’s bigger than your Dad” to “I have more followers than you”. In fact just yesterday I was listening to a webinar where the speaker went into bragging mode, I hope it was not just me thinking – “so what?”

I relish getting more followers, that instant fix that justifies why I am here in the social arena. If they then share my content, that is what I call success, that is what I am addicted to (see previous blog) So having a huge following does not really count for much unless they can move your content for you, does it?

So my first question to you. Does the size of some ones following impact your decision to click the follow button?

For me, in some small way, it does. But I also consider the other numbers that are displayed, like how many tweets versus how many followers. For instance :-

bSo here we have someone who is  either providing great content, or they deemed it necessary to purchase fake followers. How do you know if this entity is able to provide value to you and strengthen your reach. I use StatusPeople, its a great tool, to help me decide the answer to that last question. So in regards to the above twitter user this is the view StatusPeople provided:

b1With that kind of information I can make an informed decision to follow, either they have some great content and or they can help move my content (if they like it)

So let me give you some other examples

a

and StatusPeople said

a1

***************************************

c

and StatusPeople said

c1

Perhaps I am just too cynical in my old age, but if you cant provide me with reciprocal value, then that is why I don’t follow you back.

Does size matter? Please leave your comments below as to how you make a decision to follow or even like someone back. Do you use another tool you would like to tell us about?

Social Gaming – a Growing Trend

I found this Infographic very interesting. Whilst I consider myself an Xbox addict I tend to play shoot ’em ups. The Infographic below suggests that the fastest growing social games are word games with friends creaing friendly competition. Since 2010, social gaming has been expanding the gaming market and broadening the impact of gamification on business. And with sites like Zynga attracting 148 million unique gamers monthly, the trend is only growing.

 

Created by Flowtown

The Business Benefits Of Twitter [INFOGRAPHIC]

Did you know that a quarter of Twitter users currently connect with brands on Twitter, and over one-third do so to receive promotions and discounts?

The benefits of using Twitter for businesses are numerous. Marketers can use the platform to share content and links, sending traffic back to their e-commerce website or blog, track industry buzz, network and engage, provide customer support and, vitally, position their brand’s message directly in front of advocates and fans.

This infographic from Yell takes a closer look at the business benefits of Twitter. It’s a little basic for veterans, but a great starting point for brands who are still on the fence about how and why Twitter can work for them.

(Source: Yell. Twitter image via Shutterstock.)

If You Don’t Have a SOCIAL CEO, You’re Going to be Less Competitive

Mark Fidelman Guest Post: Mark Fidelman

IBM STUDY: If You Don’t Have a SOCIAL CEO, You’re Going to be Less Competitive

The list of the world’s CEOs regularly includes celebrities, billionaires, big egos, risk takers, and failures. What it does not include are social media experts; but that’s about to change. When IBM (NYSE: IBM) conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years.

Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn’t sufficient anymore.

The big takeaway: That using social technologies to engage with customers, suppliers and employees will enable the organization to be more adaptive and agile.

“As CEOs ratchet up the level of openness within their organizations, they are developing collaborative environments where employees are
encouraged to speak up, exercise personal initiative, connect with fellow
collaborators, and innovate,” the IBM study concluded.

Simply put, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies.  That will make their organizations more competitive and better able to adapt to sudden market changes.

Other key findings of the study include:

  • The study reveals that CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century.
  • Companies that outperform their peers are 30 percent more likely to identify openness – often characterized by a greater use of social media as a key enabler of collaboration and innovation – as a key influence on their organization.
  • While social media is the least utilized of all customer interaction methods today, it stands to become the number two organizational engagement method within the next five years, a close second to face-to-face interactions.
  • More than half of CEOs (53 percent) are planning to use technology to facilitate greater partnering and collaboration with outside organizations, while 52 percent are shifting their attention to promoting great internal collaboration.
  • Championing collaborative innovation is not something CEOs are delegating to their HR leaders. According to the study findings, the business executives are interested in leading by example.
  • CEOs regard interpersonal skills of collaboration (75 percent), communication (67 percent), creativity (61 percent) and flexibility (61 percent) as key drivers of employee success to operate in a more complex, interconnected environment.
  • The trend toward greater collaboration extends beyond the corporation to external partnering relationships. Partnering is now at an all-time high. In 2008, slightly more than half of the CEOs IBM interviewed planned to partner extensively. Now, more than two-thirds intend to do so.
  • CEOs are most focused on gaining insights into their customers. Seventy-three percent of CEOs are making significant investments in their organizations’ ability to draw meaningful customer insights from available data.

I’ve often held IBM as the best example of a Social Business and a company to emulate rather than Apple. I believe this study and the analysis behind it, reinforces that view.

The IBM study shows that CEOs and the companies they manage must constantly evolve to stay competitive. Partners, suppliers, employees and customers want CEOs to communicate with them on a personal level to build trust and to help align them to the organization’s strategy. There is a lot at stake here. And if CEOs continue to hide in their Ivory Towers under the guise of some old command and control mentality, the next chapter in their career might be written somewhere else.

No one wants that.

IBM set up first social business center in Singapore

SINGAPORE–IBM signed a memorandum of understanding (MOU) with the National University of Singapore’s Institute of Systems Science (NUS-ISS) to set up its first ever Center of Excellence (CoE) for enterprise social business here. This would help bring up Asia’s level of social business adoption to match that of Europe and the United States, one executive says.

Lim Swee Cheang, director of NUS-ISS, said the CoE will be operational in May this year, and will target local senior business executives to educate them on the benefits of tapping on social technologies within their organizations.

The Center’s goal will be to help companies here evolve into social businesses by advising them on the roadmap and strategy, as well as conduct research on the topic, added Christopher Chia, chairman of the NUS-ISS management board. Both executives spoke during a press briefing held in conjunction with IBM’s Business Gets Social 2012 event on Wednesday.

Both parties declined to reveal how much was invested to establish the CoE, though.

In terms of content, the CoE will offer two courses initially, said Lim. These include a half-day seminar on the benefits of social business, as well as a two-day course meant for companies interested in implementing social technologies. The longer course can also be customized for specific businesses as each organization would have its particular needs, he added.

The director said the “cautious” initial estimate for enrolment is between 100 and 300 participants for the first year. However, the Center may open up free courses to provide for more participants if the need arises, he said.

Lum Seow Khun, business unit executive of ISV (independent software vendor) and developer relations at IBM Singapore, added the company plans to conduct one session per quarter in the beginning and increase the frequency based on take-up rate. She added both parties would co-conduct the lectures, and IBM will provide free software and course ware.

Asia “ripe” for social business
Sandy Carter, vice president of social business sales and evangelism at IBM, pointed out that with social media expected to create more jobs than the Internet did, it is good for those in Singapore to be trained early in social business.

The executive, who was a keynote speaker at the event, also said that while the region’s adoption of social business is slightly behind that of Europe, which leads the pack, and the United States, companies here are “ripe to catch up” due to the high personal social media usage. This is because users will look to bring social technologies they use frequently into the enterprise arena, she explained.

Indonesian restaurant chain Bumbu Desa, for one, has adopted Big Blue’s SmartCloud Connections collaboration tools to enable franchise holder to discuss store strategies on a single platform, noted Christopher Blake, Asean regional executive for collaboration solutions at IBM, during the briefing. Besides internal collaboration, the platform can also be opened to external parties such as food critics to join in the conversation, he added.

Zooming in on Singapore, Carter cited a 2011 study conducted by a GlobalWebIndex that ranked the city-state’s social network penetration higher than the global average.

Additionally, users here have moved beyond using social media for personal communication and on to creating online communities. These factors mark Singapore out as having the potential to be a proponent for social business, she said.

What advice are you looking for on becoming a Social Business? Leave a message or feel free to reach on Twittter or LinkedIn

More on IBM Social Business here

YouTube Infographic – Some Mind Numbing Facts

 

Social

The rise of Facebook, Twitter and other social networks has accelerated the growth of YouTube as it enables discovery and sharing of online video.

  • 500 years of YouTube video are watched every day on Facebook
  • Over 700 YouTube videos are shared on Twitter each minute
  • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
  • An auto-shared tweet results in 6 new youtube.com sessions on average
  • There are 500 tweets per minute containing a YouTube link
  • Millions of subscriptions to YouTube happen each day. (Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site)
  • More than 50% of videos on YouTube have been rated or include comments from the community
  • Millions of videos are favorited every day

What about you?

How do you use YouTube and video in your marketing?

Has social media opened up global opportunities for you? What is the most exciting and inspiring business or personal event or connection that has been instigated by social media?

Look forward to hearing your stories.

Inside the Brain of a CEO [Infographic]

In these difficult times, CEOs are turning to partnerships and technology to help them overcome the challenges their organisations are facing. CEOs that drive their organisations to innovate, collaborate and understand their customers better will be well-placed to achieve success, both now and in the long-term.

UK lags behind in organisational ‘openness’, holding businesses back from collaboration, finds CEO study. FULL ARTICLE

Collaboration is key to employee success FULL ARTICLE