Here’s How Businesses Are Using Social Media To Get To The Top

Social media has plenty of uses. Recently, we’ve started to see it being used more and more in the business world. So, I thought I’d write a short piece on how businesses are using social media to get to the top:

Social Media Marketing & Advertising

Most businesses will primarily use social media for marketing and advertising purposes. Social media marketing is one of the top marketing techniques around right now. People are noticing how successful it can make their marketing campaigns.  As seen here websitepromoter.co.uk there are agencies that offer social media marketing services. The purpose is to give you as big a presence as possible on social media. This includes upping your follower count on Twitter, Facebook, Instagram, Google+. Every main social networking site you can think of. If you amass a large following on social media, it puts your business in a good position. You’ll be more well known, and the public will start to recognize your company more often.

 

Social media advertising is all about using adverts on social media. Yes, you could probably guess that based on the name! It’s a very popular method of advertising one’s business. Why? Because there are, literally, millions of people on social networking sites every day. Displaying adverts on Facebook or Twitter is a tactic destined for success. On Twitter, you can also promote your tweets so more people can see them and follow you. But, you can also have adverts placed that seamlessly blend into people’s timelines. Facebook is similar; you can promote your business page or get your adverts shown on people’s Facebook timelines. Like I said, it’s a very effective way of advertising your business to a mass audience.

SocialMedia_Cube

(Image provided by Flickr: https://flic.kr/p/e9Hsgr)

Customer Service & Engagement

Another huge way that businesses use social media is for customer service purposes. There’s nothing wrong with providing all your customer service over the phone. Some companies still do this, but social media provides you with another option. It gives you a way to communicate with customers and answer any queries instantly. In fact, loads of big businesses have accounts set up purely for customer service. These are accounts consumers can talk to, and they’ll help them out ASAP. It’s a fast and convenient way of dealing with any customer issues.

 

People like this type of customer service because it’s quick and easy. They don’t have to spend ages on the phone trying to get through to an advisor. All it takes is a couple of seconds to tweet or post a comment, and you’re sorted. Of course, there are a few tricks to providing customer service on social media, as seen here www.zendesk.com.  It brings me onto another mini point here too. Businesses use social media to engage with customers. It’s a fine way to open up a channel of communication between both parties. Businesses can keep their customers updated with any goings on and news.

 

Now you can see the main ways in which businesses are using social media to get on top. It’s further proof that social media isn’t just a place for teens to mess about and abuse celebrities. A lot can be done with it if used in the correct manner.  

 

Listen “sales”, – There is no such thing as Social Selling!

No doubt this statement will bring the wrath of those “social selling” experts who have arisen over the last few years.
Don’t get me wrong – there is an incredibly powerful and commercially viable way of selling by leveraging social platforms, so let me explain.

First, I have a problem with the phrase “social selling”, mostly because it gives the impression that if you jump onto a social media platform, you will immediately be able to sell something. You won’t, at least not straight away. Using social platforms as an additional channel requires a strategy and one that teaches you to move from a day trader to a long term investor and builder of relationships. Yes you may be stumble upon an update that says ” I need to buy [your product], please contact me” but this is an exception and not the rule.

I also struggle with calling a sales person a “social seller”. Does this individual now only sell on social platforms, or more importantly are they a seller who not only utilises the traditional methods of selling but also blends in the benefits of using social tools to add tremendous value to those traditional face to face and telephone meetings?

Social selling does not work when detached from traditional sales methods. I want to share a strategy that will enhance those traditional methods and if done correctly may even negate the need for cold calling.

Now that I have sorted out the jargon lets look at how the commercially viable Social Sales teams do it. The rule is; create the social wrap.

Below is a suggested approach to blending your traditional methods of selling to enable or influence a purchase decision. Here are my five tips:

1: Build your brand.

2: Contribute to discussions.

3: Network

4: Provide relevance through thought leadership.

5: Practice the law of reciprocity, always.

Build your brand.

Building your brand is key and should be the foundation of any great sales person. You are researching your clients and gaining insights to their personality, interests and business synergies. It would be naive to think that your clients are not similarly checking you out. Right now the strongest platform to convey and market your expertise is LinkedIn, but that platform may not be the only one! Yes you are in marketing now, the marketing of your value and credibility.

Contribute to discussions

Participating in discussions is not just about listening to what your clients are saying or understanding what they are listening to. It is about adding your point of view to the conversation. Don’t sell your product; instead offer advice, strategies, coaching on things to consider, how to guides. Add value to a discussion, and in so doing become the authentic helper.

Network

Network and connect with people. Whether you met face to face or virtually, if you feel that reciprocal value can be achieved then invite them to be part of your network. Top tip; always personalise the invite, because not doing so shows a lack of professionalism and integrity.
Utilise your network. Earn social credit by connecting people to others that will add value and benefit them. By doing so you will increase your network in size.
Also use your network to influence, for instance Twitter is business networking on steroids. Surround your self with people you want to influence and provide them great content, relevance and value.

Provide relevance through thought leadership

You need to understand your network. Two important question you could ask yourself are: What types of information would they benefit from? Where and when are they seeking it? This will help you ascertain which platforms will benefit you the most. Consider blogging, as this will become a huge asset to your branding and thought leadership. As your network increases in size so will the diversity and quantity of your content.

Practice the law of reciprocity

Trading favours is a huge part of doing business in the social world. If you are already utilising your network and introducing people to others, you are already practicing this law. Read more at Wikipedia 

So those are my top five tips for creating a social wrap.
It is all about building a brand, sharing your expertise, offering your helpfulness and building relationships and influence that will enable you to sell more using social media.

Share your best practices and tips below on how you are using social tools to help sales. And don’t forget to practice the law of reciprocity now

How to Use Social Media to Find Customers and Generate Leads [Infographic]

Using social media to create conversation, provide value, credibility and trust is only the start. How do you convert those “Likes” into customers?

This infographic,  compiled by Wishpond, shows that 77 percent of business-to consumer (B2C) marketers have acquired customers through Facebook, while business-to-business (B2B) marketers have found more success on LinkedIn — finding it a whopping 277% more effective than Facebook or Twitter.

Lead Gneration on Social Media Ben Martin #wesoe

What platforms do you use? What are your tips for success? Join the discussion below and say hello.

Interesting Statistics of Top 5 Social Media Sites [Infographic]

Did you know that there are 2.8 billion social media profiles on the internet? It means that almost half of global internet users are devoted users of the New Media. It also signifies the rising influence that social media has on our personal, communal and professional lives. This is the reason why more and more businesses have increased their presence on various online platforms. Even graphic designers greatly use platforms like Facebook and Twitter to get the right exposure but how does one measure the business value of their Facebook statistics?

Without knowing the important social media statistics, one cannot create any promotional strategies for future. The team at Graphic Design Blog, have complied and created an interesting infographic of 5 major social media sites of 2012. It reveals statistics of top online social media platforms including Facebook, Google+, Twitter, Reddit and StumbleUpon.

So read along some of the most fascinating facts about your favorite social media sites through our animated infographic. Hope you like it.

Source: Graphicdesignblog