Smarter Commerce for Consumer Electronics

Smarter commerce: shifting focus to the customer

A smarter approach to commerce starts with embracing empowered consumers and placing them at the center of your operations. While customer focus is not a new idea, truly making it happen on a smarter planet requires electronics manufacturers to discover, gather and act on insights generated through social commerce. This approach helps companies more effectivelymarket, sell and service their products as well as better align their supply chains—resulting in improved margins, new revenue streams, better efficiency and improved outcomes across the value chain.

What is smarter commerce?

Smarter commerce is a strategic approach that places the customer at the center of business operations. In turn, business results and benefits naturally emerge:
• Get more out of the insight generated through customer interactions
• Capitalize on social and mobile commerce
• Synchronize the value chain to deliver consistent and predictable outcomes
• Improve collaboration and visibility for your customers and partners
• Drive growth by enhancing, extending and redefining the value you provide to consumers

A smarter commerce approach can help transform and improve efficiency at each stage of the commerce cycle: buy, market, sell and service.
Buy—Optimize supplier and partner interactions based on changes in shopping and buying behavior from across the supply chain. Generate new and differentiating customer value by reconsidering partner roles and relationships.
Market—Deliver timely and personalized engagement across multiple touchpoints by using deep insights about customers gleaned, in large part, from the global conversations taking place online.
Sell—Facilitate customer and partner engagement so they can collaborate across touchpoints using the interaction method—such as person-to-person, digital, social or mobile— of their preference.
Service—Enable streamlined customer service across customer interactions and channels, and anticipate customers’ behavior and take action to keep them loyal.
To achieve this depth of personalization in a four-part customercentric process, smarter commerce focuses on two key business imperatives to support the empowered customer: create consumer-driven buying experiences and develop adaptive supply chain networks.

 

 

 

 

 

For the full eight page report on Smarter Commerce for Consumer Electronics Click Here

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Ability for Employees to Work With Greater Mobility is No.1 Reason for Cloud

Small to medium business’s are now looking beyond the cost and resource efficiencies that can be delivered from a cloud environment, they are now focused on how a cloud deployment can improve business outcomes and bring strategic value. In a recent study by IBM two thirds of senior managers surveyed had either implemented or intend to implement a cloud service here, with over 45% of UK business looking to do so over the next two years.

The most popular reasons identified for doing this are:

  • Increased ability for employees to work with greater mobility was number one
  • Cost efficiences was named as the number two reason

As cloud and DR Solutions continue to rise in popularity, businesses will be looking to technology providers known as Managed Service Providers (MSPs). The emergence of such MSPs is in response to a significant market shift as SMBs move their business applications to the cloud in order to increase their ability to work in a more mobile and flexible fashion.  With limited IT resources, many are looking to a new kind of partner, to help them do this as they seek to off load the management of their IT infrastructure.

“Midsize firms are under increasing pressure to become more efficient and continue to identify new opportunities to grow their business,” explains Lubomir Cheytanov, director of midmarket sales at IBM in the UK and Ireland. “They are looking to local technology providers or MSPs with deep expertise and innovative cloud portfolio to move their business applications to the cloud.”

About the Cloud Research Study:
For the independent study, conducted by YouGov, the opinions of 530 senior managers at small and medium-sized companies in the United Kingdom were surveyed. It was conducted in the second quarter of 2012 to capture current and upcoming business and IT priorities for cloud computing and Cloud Readiness Assessment.

If you are looking to transform your business with cloud capabilities why not see this helpful resource for more information.

Category: Cloud, IBM, Mobile, Smarter Business | No Comments »