CEOs are searching for customer insight.
Customer insight has always been highly prized, in recent years the pursuit has changed in two key ways. First there is far more raw data to draw from than ever before. Second, “knowing the customer” is no longer confined to segmentation,statistical averages and historical reference. Its is about knowing a customer as a human being – interests, attitudes and life circumstances that bring to life the preferences and needs.
Can organisations pick up on these cues, especially from the outside?
But even if they discover it, are their organisations equipped to respond with relevance and speed?
Where are you looking for insight?
What challenges are you facing in this data rich complex society?