If you have any idea of what makes a business successful, then it’s likely you know about the efforts firms go to to generate statistics and analyse them. This is the number one trend in which modern businesses make their decisions, and try to mitigate how they want their brand to be perceived with how it’s actually perceived.

This is becoming the most effective method modern firms use in order to get a grip on the market, and for good reason – it works. But why does it work? The following should explain why:

Accessible

With the prevalence of the internet, finding these auto generative statistics is easier than ever. You are now able to find on social media dashboards demographic research, national and international exposure as well as what times people viewed your content around. It also allows for advertising campaigns to generate ‘click reports,’ that is the amount of people who  saw your advert vs the amount of people who clicked and learned more about your brand. From social media profiles to the use of a professional SEO Agency, more and more statistical analysis is telling us the mistakes we make. This means that within ten years, it’s likely that ‘blanket advertising’ will become a thing of the past. Businesses are simply so competitive with one another that the battle for minds and eyes will be waged against the surgically targeted demographic, as opposed to a widespread and wasteful exposure to people who block these marketing tactics out.

Free

Learning about your statistics and reach is often free. It often takes no time at all for a business to gain the raw information. Of course, professional analysis can be commissioned and utilized in order to make use of this information in the most effective and practical way, but this can also quite easily be achieved within your office, providing you have the right people to digest it. Still, the mere fact that so much raw data is available for your perusal as a side consequence of the digital means of acquisition would make business leaders in decades past feel you had uncovered a superpower.

Speed

The best part about analyzing these stats is that they are present. It doesn’t take weeks to collect this information through surveys or generalized guessing. Almost immediately you can find out how a marketing campaign has performed. If good, you keep doing what you’re doing and hope it reaches new audiences through your content strategy. If bad, then you have an almost immediate capacity to shift your gears and either switch up your demographics or try to repair the issue. The speed of this also means that professional stat analysis can be instant. If you use an SEO service or a social media campaign to promote your wares, then you’ll notice by the hour updates can occur in order to help you immediately fix or redirect where and how your campaign goes. As this gets more refined in future, it won’t be unrealistic to consider the possibility of all marketing campaigns to continually be tailored and repaired form day to day.

If nothing else, we hope this article has persuaded you to pay more attention to stat analysis. TIt could help you more than you think.