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If you are a blog owner who is struggling to make an impact, read on. In this guide, we’re going to show you the simple steps you need to take to improve your blog’s performance. There’s plenty to get through, so let’s get it on as quickly as possible.

Write what your readers want

Many beginner bloggers think that it is all about them. And, to an extent, they are right. However, to get your blog performing better, you have to think about what your readers want; not about what you want to write. Look at your most popular posts – the ones with the most hits, likes comments, or social shares. There will be a theme somewhere – so pick up on it and use it.

Mix it up

Don’t stick to one form of content, and try and mix it up a little. Infographics are an excellent way to get a better response, and if you have a ‘greatest hits’ set of posts, why not make a video about them? It’s never been cheaper to make a high-quality video than it is today, so make use of the wonderful technology on your phone. You can also think about adding more images to your posts, creating an ebook, or searching out other blogs who accept guest posts. Which brings us to our next point.

Find authority bloggers

Take a look around at your blogging peers and find the ones that have the big audiences. Look at what they do, and get involved with the conversations they have. You can follow them on Twitter, or Facebook, or leave comments on their blog. It doesn’t matter how you do it; the point is to make contact. Then, you can create a blog post on what authorities in your industry think about an individual subject. Reach out to them, and you can include their responses in your post. They will share it with their followers, and voila! You will have an increase in the number of visitors to your site, and exposure to a much larger audience.

Have clearer goals

Are you just writing for the sake of it? If so, you are on a hiding to nothing. To measure success, you have to have goals in place – and, you need the ability to convert those objectives. You might want to increase your signups, or sell an ebook, for example. The way to do that is to look at CRO, or Conversion rate optimization. What is conversion rate optimization? In simple terms, it’s making it easier for your visitors to take the actions you want them to take. So, if you want them to buy your ebook, you run through tests to find the best response rates, and keep improving things until you achieve your goals. However, before you get started on anything, it is important to have these objectives in place.

Have a clear purpose

Finally, a simple little thing that so many new bloggers get wrong. What is your blog about? If people can’t tell what you are about from the moment they arrive on your website, they won’t stick around for too long. Your site has to have a clear purpose – and any fuzzy thinking or presentation will work against you in the long run.