Advertising for innovative products and services are everywhere, but it’s rare to find any that will actually help you out in that very moment. IBM does just that with its new outdoor advertising campaign from Ogilvy & Mather France, Adweek reports.

A simple curve in three different outdoor ads help them turn into structures that are actually useful to passersby: benches, shelters, and a smooth runway along a stairwell for bikes or luggage. The simple bit of innovation showcases the way IBM approaches the world while also hoping to inspire others to share their ideas on making cities more efficient and effective for its residents.

Each ad encourages consumers to visit People4smartcities.com. “If cities were smarter, then life in cities would be better,” IBM points out in its video of the ads while also noting that the hope is that the ads will “spark positive change” and “unite city leaders and forward-thinking citizens.”