Reaching The Modern Buyer [VIDEOGRAPHIC]

The modern B2B buyer has changed — what can your organization do about it?

It seems every month a new report is out showing sales teams that use social correctly see better results in terms of client relationships, pipeline gain and revenue growth. We’ve compiled the latest from including Forrester, CEB, CSO Insights and many more into an easy-to-watch videographic. Some highlights:

  • 84% of B2B leaders use social in their purchasing decision
  • Those who use social see 54% deeper relationships with clients compared to non-social sellers (all other respondents of the study)
  • Those who use social see 27% better conversion rates than non-social sellers

Enjoy, and feel free to share.

Original Post “Sales For Life


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Posted November 1, 2016 by Ben Martin - Social_Ben in category Uncategorized

About the Author

I am a gadget man, a film lover, Husband and proud father and not least proud to be an IBM’er. Currently working across the globe helping seller to create better connections with clients through the use of Social Media. Please feel free to contact me if I can help I will. (my opinions are of course – my own)

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