The modern B2B buyer has changed — what can your organization do about it?

It seems every month a new report is out showing sales teams that use social correctly see better results in terms of client relationships, pipeline gain and revenue growth. We’ve compiled the latest from including Forrester, CEB, CSO Insights and many more into an easy-to-watch videographic. Some highlights:

• 84% of B2B leaders use social in their purchasing decision
• Those who use social see 54% deeper relationships with clients compared to non-social sellers (all other respondents of the study)
• Those who use social see 27% better conversion rates than non-social sellers

Enjoy, and feel free to share.

Original Post “Sales For Life“