Many people think that personal branding is just for celebrities such as Justin Bieber or Stephen Fry, yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog and in this article discusses the personal branding process, so you can start to think about what face you want to show to the world and how you want to position yourself for success!

I spend a lot of my time coaching colleagues how to use social media for personal branding. One thing I always stress is the importance of first impressions and your profile picture.

Firstly to actually have an image of ‘yourself” goes a long way. We all like to know who we are talking to. Secondly using the same images across your platforms, so that we know we are speaking to the same person we met a ye olde twitter pub.

LinkingR have come up with a great gauge. Have a look and see if your avatar falls under one of these categories.