Search Results for: employees

Every Good Employer Has These Things For Their Staff

There will come a time when you need to think about hiring some staff for your business. After all, it’s the best way to grow your company. And if you want to take on more work from clients, employing staff is a necessity. It can also help to lessen your own load so you can concentrate on other areas of the business. After all, as much as we wish we could do ten things at once, it’s easy for things to go wrong when we are multitasking! However, if you want to ensure your employees stay happy at your company, you need to put some important things in place. After all, you don’t want your new staff running to another business as they aren’t getting treated right with you. You want loyal staff who are happy to stay and build their career at your business. To ensure this happens, here are a few things every good employer has for their staff.

 

Time

It’s so easy to get caught up in your business. After all, when there are tight deadlines to be met, and you are trying to win over new clients, you can get into a bubble. And the outside world often gets ignored while you are so busy. But you do need to make sure that however busy you might be, that you still make time for your employees. Otherwise, they could easily feel taken for granted working for you. And if they are suffering with their heavy workload, or having a poor time with a colleague, they might not feel like they can talk to you. Therefore, they could end up quitting and moving on to a different company. And then you will have lost a good member of staff. So to ensure you are a good employer to your team, you need to make it clear that you always have time to speak to them. Tell them that they can come to you at any time if they are having a problem with the work. If you show that you have time for them, they are bound to stay longer at your company, and have much more respect for you as a boss!

 

A HR team

While an employee might talk to their supervisor about a work problem, there are some cases they might feel like they can’t open up to them. After all, the issue might be with the supervisor. Or it might be a personal issue which needs to be dealt with carefully. And if they have no one to go to, it might lead them to get stressed out in the workplace. In fact, they might end up leaving and going to a different company. Therefore, to ensure you are a good employer, you need to get an HR team on board. After all, it will ensure your employee has a good port of call if they are having any problems. And they will feel more comfortable talking to them about workplace matters. If you go through HR recruitment specialists, you can make sure you get someone with experience who will know how to deal with employee relations. And having an HR employee on board can also help you out when it comes to hiring and firing employees. After all, if you have never had employees before, it can be an overwhelming experience. Therefore, having someone to help you can make it a much easier task to find good, solid employees for your business!

 

Good company benefits

As much as an employee will start working for you down to the role and pay, they will also look at the company benefits. After all, these are the things which can help make your business stand out as an employer. And it can ensure they want to work for you rather than going with a different company. In fact, if you have a lack of company benefits, you will struggle to get any applications when it comes to looking for new employees. Therefore, it’s worth thinking of some good company benefits you can bring to the table. It might be that you offer a bonus scheme for work completed. That will ensure your team work harder to ensure they get a bonus at the end of it. You also might want to offer good training opportunities. At the end of the day, employees want to advance and learn new skills. So if there is training on offer, they are more likely to want to work for your company. Also, make sure you offer things like a Christmas work party and the occasional Friday drinks. It can boost morale and ensure your staff feels like they are having a good experience working for your company!

 

Flexibility

It used to be the case that you would head to work at 9, have an hour’s lunch, and then head home at 5. But now in the modern world, a lot of people want to work flexible hours. After all, it can ensure they can fit their work around everything that is going on in their personal life. They want the opportunity to start early so they can finish earlier in the afternoon. Or even come in later and finish at a later time. So if you just offer set hours without any room for movement, it might leave your staff members unhappy. Therefore, to be a good employer, ensure you allow flexibility for your staff. Allow them to start or finish at whatever time is necessary. At the end of the day, as long as the work gets completed, it’s fine to be a bit flexible. And they should reward you by working hard to ensure you can make a success of your business.

 

Remember to ensure you have good facilities for your staff. After all, it’s going to lead to a low morale if they don’t have things like a staff room to chill out at lunch. And if they have rubbish toilets they have to use on a daily basis. Therefore, ensure they have proper facilities to keep your staff happy!

Category: Business

Keeping Your Business Safe from Techno Turmoil

As a business owner you should be doing everything you can to keep your business safe from any sort of turmoil. But, today, one of the biggest turmoils you should seek to safeguard your business from are those that are technologically induced. There are a host of ways in which your business can be compromised and attacked when it comes to technology. But there are also a host of ways to keep your business safe from such compromised positions and such attacks. Read on to find out just how.

 

Invest in Anti Spam Software

 

The best way to keep your business safe from technological turmoil is to invest in anti spam software. This is the single most effective way to protect against the plights that are trojans and viruses. And these are plights that are very common and very easy to subject your business to, which is why this kind of protective software is imperative. Your business can be easily subjected to these plights because of the fact that they can be hidden in emails. In fact, emails are the most common carriers of all the bad things that can infect the devices your business uses. They are the most common gateways through which your devices, and your business, can be subjected to techno turmoil. They are common because they are used so frequently, and cyber criminals know this. They also know that emails can be made to look as if they don’t pose any danger at all, when in actual fact they do. So, enlist the help of anti spam software in order to protect yourself fully, but choose wisely when it comes to this enlisting. You must choose a software that not only offers anti-spam solutions, but one that can differentiate between genuine emails and bogus, trojan and virus carrying ones. One such software can be found if you visit ATB Technologies for services and information on the services they offer. By choosing them, or another service that offers similarly clever modes of protection, you will be doing all you can to protect your business from the techno turmoil that are trojans and viruses.

 

Provide your employees with security awareness training

Providing your employees with security awareness training is a must in the business world of today. This is because of the simple fact that they probably come into a lot of contact with a online technology. And because they are in such frequent contact with it, they make themselves susceptible to being inflicted with turmoil induced by it. On this type of training they would be able to learn all about spyware; just how it can contact them and the damage it can do to them and your business. It would teach them how to deal with unwanted emails when they surface in their inboxes. It would teach them how to spot any suspicious and dangerous emails if they do manage to slip by the anti spam software you do in fact choose to use. And it would teach them how to manage their inboxes in the correct fashion.

 

But you shouldn’t just seek to teach your employees how to spot any dangers that come their way. No, you should also ensure that they aren’t bringing any potential technological dangers to work with them. In the business world of today the enemy could lie within when it comes to techno turmoil. The enemy could lie within because of the fact that each of your employees will have their own mobile phone which connects to the Internet. Therefore, whenever they step foot in your business’s premises they open up an online gateway to it. And potential dangers can use this open gateway at their will. This is because each phone connects to your business’s network. This then means that any apps that your employees have on their phone may be able to also access this network. For example, when Pokemon Go was the go-to mobile game for most in the summer of 2016, the app’s creators Ninantic were being granted access to the users Gmail accounts. And if an employee of yours was using this game during working hours at the office, they could have been granting this company access to your business data. This doesn’t mean that Niantic themselves posed a danger, but if they were to ever be hacked themselves then the hackers would then have access to your business too. So, it’s imperative that your employees are not accessing any third party apps when they are in the vicinity of your business’s technological network. And it’s down to you to inform them of this.

 

Seek the services of an uptime operator

 

But even when you have a strong anti spam software. And even when your employees are fully aware of everything they need to be doing when it comes to their usage of your business’s online network. You still need to ensure your business’s use of online technology is always up and running. When, say, your business’s website is down, this most certainly constitutes as techno turmoil. It does so because you are going to lose potential customer if a potential customer cannot access your site. This is because they will become impatient with your site if it is down and then proceed to take their custom elsewhere. Therefore, you should enlist the help of an uptime operating service such as UptimeRobot. This kind of service would monitor your site at all times — come rain or shine, at both night and day. It would then alert you via email or SMS to the fact that it is down, if it does in fact go down. It would then be your job to get your site back up and running again; but knowing that it is down as soon as possible helps you to do this quicker. And finding a quick solution to such a turmoil is pivotal. Monitoring your business is pivotal if you want it to be a success. But monitoring your website at all times personally is just not a feasible or realistic venture for you, or any other human, to take. Therefore, you should always seek the services of an uptime operator.

Technological turmoil can strike any business, which is why you need to both plan for it and protect against it. By taking heed of the advice above, you would be going a long way to doing just that.

Category: Business

Staying On Track: How Well Are You Monitoring Your Business?

It’s never easy being a business owner. For one thing, you’re under a great deal of pressure from just about everyone. Not only that but you’re expected to be able to handle just about every problem that comes up. The other main thing that many business owners struggle with is the feeling that they need to be everywhere at once. It can often feel as though because you have something of a bird’s eye view of your business, you should be aware of absolutely everything all at once. It hardly takes a genius to realize that this is a massive overstatement of what a business owner is actually capable of. After all, you’re only human and have all of the same limitations as anyone else. However, there are things that always need your attention, not to mention things that can make it a whole lot easier to manage those things.

 

Your IT

 

IT is something that has been slowly becoming more and more important for just about every business over the last two decades. It’s now reached the point that, if your business doesn’t have some kind of digital component then it’s probably incredibly outdated and doomed to fail. Of course, when something is as important and multifaceted as it, it can be very hard to make sense of and manage. A dedicated piece of IT asset management software can make the entire process a whole lot easier. Rather than having to deal with everything personally, having a piece of software handle it can free up your time to cover other, equally important things.

 

Your Employees

If there’s one mistake that a lot of business owners make over just about any other, it’s the fact that they don’t pay close enough attention to their employees. They assume that just because they get a steady paycheck at the end of the month, that that’s enough to keep them happy and motivated. However, this simply isn’t the case. You should be paying more attention to the condition of your employees as well as their levels of motivation and engagement with their work. Not only that but you should be willing to adjust elements of your business in order to help them feel more closely connected to both you and the business as a whole.

 

Your Bottom Line

Let’s face it when it comes to business, money matters. In fact, there’s an argument to be made that it’s the most important aspect of any business no matter what. Whether or not this is true is somewhat irrelevant. The important thing is that you never fail to pay close attention to your bottom line and to make sure that your business is actually making the kind of money that you want it to. If you have the means to do it, you may even want to hire an accountant to take care of some of that stuff for you, allowing you to focus your energy on parts of the company where you may have more interest and experience overall.

Category: Business

Taking The Ricky Gervais Out Of Your Workplace

We’ve all been there before. We’ve all witnessed a scene in the workplace reminiscent of ‘The Office’, either due to gross incompetence, a human resource disaster involving inappropriate behaviour between colleagues or simply a lack of productivity widespread amongst all staff members. Of course, failures in the office can rapidly start to trickle down into the very core operations of a business and could have big consequences for the smooth running of your corporation.

It’s your job to keep things in order as the employer and shut down avenues which are leading to consistent and continuous problems within the business, time and time again. It’s your job to boost productivity. If you want to avoid feeling as if your office is part of a failing business in a Ricky Gervais sitcom, then here are some tips to help bring the office environment, mentality and the business as a whole back up to scratch.

Identify strong and weak employees.

Unfortunately, you may have to let some people go. When low levels of productivity spread across a team, it’s unlikely that all those people you hired just so happened to simultaneously become incompetent. Some have claimed that there is proof for toxic employees being “contagious” to other members of staff in a company. One bad attitude can affect everyone else’s attitude, and the domino effect really takes hold of a business quickly after that. You need to go to the source, find any workers who have forgotten the meaning of professional conduct and let go of anyone who is ultimately bringing the whole team down. You might be surprised to find that the entire mood of the office lifts after you do.

Create a fun environment.

An office cannot function well without well-functioning people, which is why you should be striving to create a workplace in which it is fun for your employees to work. This doesn’t just have to include a fish tank in the corner, beanbags for chilling out or even an ice cream machine in the break room, though all these things would likely boost employee morale. Still, simply allowing your workers freedom with the dress code, freedom to go out for a bit at lunch or simply to get creative with their work station means the now-happy workforce will liven up the office environment for you. It’s people who create a pleasant environment more so than even the most contemporary design style.

Get out of the rut.

An employer and the average employee are both bound to become unmotivated and uninspired when the day to day operations of a company become routine. Business is about constantly striving towards growth and new goals, but neither is possible if you forget to push your company forward. Productivity levels are bound to drop and people are bound to let standards slip as soon as they have nothing left to which they can aim. You need to break the routine and challenge your employees, as this is what people need in order to kick their brain into action and force themselves to work hard. If you tell them to do something they haven’t done before, your workers will be out of their comfort zone and desperate to work towards finding some level of balance again, which will get them pumped and ready to go.

Remove hazards.

Perhaps one of the biggest pieces of advice is that you need to ensure your office is efficient on a practical basis. Companies such as Ellis Whittam could provide help with creating a safe, healthy workplace. Hazards can lead to lawsuits, but, even if legal action is not taken, a failure to meet the basic safety requirements that a person would expect when working in any sort of workplace is going to tarnish the overall reputation of professionalism that your business is trying to project. Having some sort of safety net in place to prevent such incidents and respond quickly if something bad should ever happen means that your firm is choosing to portray the image of an organised, safe and caring company.

Redesign the office.

The aesthetic of a working environment affects everything involved with the way the people within that environment operate. If you want to look around the office and see more than half-asleep, zombie-like employees then you need to be developing surroundings which foster a healthier and more alert mindset in the people you employ. Using warm, natural lighting rather than blinding, artificial lights means fewer headaches and better concentration, for example.

Even the design of the chairs can have a practical benefit, as ergonomic chairs look nicer and are far more comfortable for employees. Ergonomic design also fosters healthier joints, which means fewer aches and pains and higher productivity levels. 

Communicate well with employees.

A company is nothing without leadership, and a failure to connect with your workers whether that involves understanding their issues or simply directing them in terms of what they should be doing within their projects is a failure to lead the company properly. You need to be valuing the hard work of your staff, as this will not only let them know that they’re doing something important, but it’ll motivate other members of staff to try harder in order to get the recognition they deserve too. Offering rewards such as bonuses or perhaps even a promotion to those who work exceptionally well is a great incentive for people to reach higher.

Bring the team together.

The best workforce is one which is valued individually and as a collective. Perhaps some members of staff flourish through solo work, but the company needs to be acting as one unified entity. You should be encouraging cooperation before competition, as it is other businesses within the industry which are your competition. You need to be ensuring that members of your team value and respect one another, even if they sometimes lock themselves away and work alone. The key is that everybody moves in the same direction, and therefore the business moves in the same direction. Methods like implementing office uniforms can actually form a team spirit and give them a sense of pride for the company that they belong to. 

Category: Business

Training Is As Important As Hiring, And Here’s Why

A social business, or any business for that matter, will place a lot of emphasis on appointing the right employees. Once a business has the right person, the company will benefit as great employees affect everything. On the face of it, there is a real reason your company places a lot of emphasis on hiring the right people. However, it isn’t the only important facet to consider when it comes to employees as some aspects are as important or even more so. Here’s why it’s time to understand that training is just as significant.

 

The Best Aren’t Available

Sure, you want the best people for the job, but the best people aren’t always available. They might already be in a job they don’t want to leave, or they might get offers from other companies. The truth is that if they are the best of the best, there will be a lot of competition for their services. Training, though, allows a firm like yours to take a different route as the best employee isn’t necessary. With the right training methods, it’s possible to mould a decent employee into a brilliant one. In fact, it’s possible to do it with every single person in the office. You might not get the best from the beginning, but you can have the best with a little patience.

 

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People Get Bored

One thing you can guarantee when you start a business is that people bore easily. The process of coming into work day after day doing the same thing is monotonous. The problem from your point of view is that it’s necessary for the sake of the firm. Training, thankfully, allows you diffuse the situation as it transforms a stale job into an exciting one. Just taking time out of the day for a one to one session, for example, is enough to keep the workforce fresh. Teaching them how to perform new tasks and providing them with new skills, then, is bound to give them a new lease of life.

 

Small Team Pack A Big Punch

 

Small to medium businesses have a problem with money, the problem being they don’t have enough money to survive. Yes, you would love to go out and hire a host of new employees to take care of sales but you can’t afford to. Labour is a huge expense, so paying someone a wage isn’t the answer. The answer is to train an existing member of the team with experts in sales training. With guidance, a social media boffin could sell a mechanic a rusty bag of wrenches, saving the firm a fortune in the process. Anyone can learn new skills as long as they have the coaching.

 

 

Company Benefits

Even if you have the best team, you would want them to become better. A small business, or any business, can’t afford to rest on its laurels because of the competitive nature of the industry. Training allows the company and its employees to learn more about the role and grow. The result is they work harder, faster, better – everything a business needs and wants.

If you don’t believe in business training, you should now.

 

Category: Business

Any Home Business Will Boom In These Industries

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Are you considering setting up a new company? If so, you might be looking into the possibility of running your business from home. It’s a great idea because you can keep costs low while still being an effective force on the market. The days are gone when running a business from home meant that your opportunities would be restricted. Now it’s entirely possible that a home run company could end up on the fortune five hundred list. That’s not an exaggeration, and the reason why that’s now a possibility is due to tech. With new business tech, you can literally do anything you want from the comfort of your home including run an incredibly successful company. The question is, what type of business should you think about running.

 

A Man With A Blog

Is a man with great potential, or woman for that matter. In the past, blogs were online diaries with no real purpose except to be a place people could share their life issues. Now, things are quite different. For one thing, it’s possible that a blog can be one of the most powerful marketing tools in a business’s arsenal. Essentially, when you set up a blog, you are opening up your own exclusive marketing platform. You can use this however you want and ensure that you get your message across. It’s also possible to set up a blog as a business in itself. It doesn’t have to have any other purpose other than to share your writing, your creations, and your information. The secret to success here is sponsored content. There will always be promoters and advertisers interested in tapping into your target audience. When they do this, they will be paying you for space on the blog. At that point, your little website is a moneymaking machine.

 

Software Development

It used to be the case that to create and manage software you needed a massive team working together in an office. Not anymore, now you can run your business like this from home with no trouble at all. In fact, it’s possible that you can use software offered from companies like QASymphony to manage software development and testing without massive numbers of employees. Multiple pieces of software can be run and tested at the same time using their tech. As such, it really is possible to be a solopreneur, developing and selling software online. That brings us to one of the final best possibilities for an online home run business.

 

Ecommerce

You can run an ecommerce business online selling whatever product or service you like to customers. It doesn’t matter what your product is as long as you can find customers who are willing to buy it. The good news is that there are always individuals looking to buy no matter what product you’re selling. You can start by setting up a website. After that invest in marketing and soon you will see your customer base will grow and expand online. Within a few months your online shop could be completely profitable and a fantastic little income for you.

 

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Category: Business

Why the FUTURE OF NEW BUSINESS is SOCIAL SELLING

If you thought social media was just about being social, think again. Today it’s about “social selling.” Potential investors, employees, colleagues, clients and customers are literally at your fingertips. But it is up to you to build relationships and establish trust. And that is what social selling is all about.

Social selling is no longer optional for your business. It’s a powerful strategy that can help sell your ideas, establish credibility, secure funding, attract talent and win customers.

Social networking takes up nearly a quarter of all time spent online and reaches more than 75 percent of all Internet users. If you’re engaging with your target audience on any level via social media, whether for business development or promoting your brand, that is social selling.

As Dale Carnegie wrote in his timeless bestseller, How to Win Friends and Influence People, building relationships and changing people’s thinking are the linchpins of success. Today, social selling is the optimal tool for achieving both.

Here are three steps to help you leverage the power of social selling:

1. DO YOUR HOMEWORK.

The basis of every good relationship is understanding. Take time to understand your prospective customer, talent, investor, co-founder, business partner or client. Building a relationship with this person starts with knowing who they are.

LinkedIn, Facebook, Twitter and other social sites give us access to key information about each other. In an era when people are quick to open up online, you’re able to discern whom it makes sense to connect with and uncover valuable information about them, from their job to their alma mater to their reading habits.

As Facebook founder Mark Zuckerberg said, “People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people.” Because people are increasingly willing to share through social media, it is easier for you to identify and learn about your targeted customer or group.

2. BE AUTHENTIC.

Once you identify people you want to have in your network, begin to engage with them. Find common ground and use it as an entry point to initiate dialogue and establish a connection.

Making friends is easy when you’re authentic. Like walking into a dinner party where you know only the host, your inclination when striking up conversation with other guests is to find a common thread. Find it, and you’ve got an authentic conversation starter.

It’s no different on social media. Interact authentically by responding to someone’s blog that you truly liked or give a shout out to a recently promoted prospect. Ultimately, you’ll be in a better position to create a tailored and authentic “pitch” with relationships already in play.

3. NURTURE YOUR RELATIONSHIPS.

The next step is to deepen your relationships, the crux of selling anything — including your credibility. People want to invest in, work for and partner with professionals they know and trust. Forge relationships; don’t seek transactions. Social selling is about engaging with people in a disarming way. It’s about giving and receiving. Nurturing relationships takes time and calls for authenticity at all times.

This strategy generates 40 percent more qualified leads than cold calling and allows you to build genuine connections. Companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost. Although these statistics might refer to a more traditional sales process, entrepreneurs would be remiss not to take notice.

Original Post


You’ve Been Doing it Wrong: Discover The Right Way to Implement Technology Into Your Business

Business owners aren’t the most tech-savvy people around—but that’s completely fine. If everyone that created a startup knew how to handle all the tech-related challenges they’d face, then there would be no need for IT professionals and everyone that studies IT would have a really tough time finding a job related to their field.

Fortunately for all the tech graduates, that’s not the case. In fact, most teenagers who grew up with computers probably know more about technology than the average businessman, and it’s mainly because of the generation gap that’s slowly being blurred. Many successful business owners try to learn about technology to understand the risks and benefits of using something specific, but also to cut costs on how much they pay for tech support.

If you’d prefer to be someone that understands technology and how to implement it into your business properly, then read on to upgrade your knowledge and promote yourself from being tech-clumsy to tech-savvy.

Cloud solutions are all the rave—for now

There’s a reason why businesses still hire lawyers, accountants and buy expensive storage hardware. Small business owners employ the use of cloud accounting and bookkeeping software to pay their employees or send invoices to their clients. This is great for when there aren’t many things going in and out of your books, but when your business expands it doesn’t matter what type of software you use if you aren’t organised. This is why it is important to consider hiring deltek outsourced bookkeeping specialists for professional bookkeeping services to keep you stress-free from all your company’s bookkeeping tasks.

Large businesses that get a lot of monetary traffic hire accountants because they’re dedicated professionals with organised workflows that know how to handle lots of numbers. They’re irreplaceable once you get into the big business leagues, so don’t assume that you won’t ever upgrade from cloud solutions. It’s fine to automate processes and start cheap, but sooner or later you’ll need to fork out the money for a full-time accountant unless you want to stay in the little leagues forever.

Prevention is the best form of security

Much like illnesses in the real world, the best way to combat something is to prevent it in the first place. Antivirus software is rather useless once you’ve got an infection. The damage is probably already done, it may have spread across your network and more computers might be infected than you could imagine. It has probably stolen files, logged your passwords or even stolen customer information.

You can hire IT support for businesses to help you install prevention methods instead of wasting money on consumer-grade security software. A simple freeware firewall isn’t going to cut it for a business. You need a hardware firewall or an industry-grade protection solution if you want to priotect your data.

Excessive use of smartphones

It has become increasingly common for employees and business owners to rely on store apps for their daily tasks. For example, it’s possible to use your phone to log into computers or services that your staff use. While this adds an extra layer of security, it also adds an extra layer of human error.

If a business shifts so much of their business to smartphones and other mobile devices, then it’s adding to extra startup and maintenance costs and if your employee was to lose the phone due to human error or being robbed, then it’s going to take a long time to replace it and get them into a working condition again.

Category: Business

Does Your Company Successfully Reflect Your Ethos?

Your company ethos is the image you would like to portray to all prospective clients. It embodies your values and attitudes towards everything, from the global markets, your competitors, and your attitudes towards customers, employees, and the general public. Your ethos is portrayed in absolutely everything you do, from your staff’s appearance, to your letterheads and business cards and choice of marketing technique. Your ethos should be something of which you are proud, and of which your employees should be proud. It is everything from your history to your future, and everything along your journey, so it boils down to the quintessence of who you are as a company. Here’s how you can ensure your company always reflects your ethos.

In its customer service

Presumably, you’d like a company renown for its great customer service, its attention to detail, and the amazing representatives? Ensuring your company’s positive attitude towards its customers lies almost entirely with your staff. Careful hiring and thorough staff training are the best way to get your staff to treat your customers on the way which reflects the attitudes of your business. Your customer service ethos can make your brand seem aloof, accessible, fun and interesting, or anything else, all depending on how your staff members interact with customers face to face. The only way to ensure they’re expressing your values is by great staff training and regular constructive feedback.

Your customer service can also further improve their accessibility with the help of business phone systems, like sms 2 email, where they can conveniently contact your customers. Doing so can also build your brand reputation and customers are more likely to trust in you.

Your marketing messages say a lot

Your marketing is the most explicit way of conveying your company’s sense of ethos. Whatever the medium is, whether television ad, flyer, or business card, a user should be able to take away your company’s ethos almost at first glance. Other than maybe word of mouth, this is going to be your customer’s first impression, so it has to speak well to your target audience and explain who you are as a company, in as few words as possible. This is where style, design, and font all come in.

In its design

From the color of your business cards to the shape of your logo, many of your customers’ first impressions will be on your design. Anyone can look at a design and decide if it’s friendly, professional, arty, luxury, or anything else – even if they can put their finger on why. It’s all down to the colors, shapes, fonts, and textures used. These designs will demonstrate your ethos immediately, and usually through the subconscious, so make sure you’ve got someone on board that is proficient in Brand identity design who understands you and your company, and who’s able to reflect this in their design. Create your own unique logo design in minutes using a logo maker similar to the ones at GraphicSprings.

In your reputation

As they say, your reputation precedes you. Before most potential new clients approach, they’ll scope you out first. Either through word of mouth or online reviews, your reputation will help them to decide whether to approach you at all. So you want to be seen in a good light. You want potential clients to know your staff are happy – and believe me; they’ll talk. Customers want to know you’re au fait with the legalities of your business and doing everything you can to support equality in your workplace. Reporting gender pay services are great for demonstrating a larger company’s ethos and commitment to equality in the workplace – something which many customers will find tremendously important.

It’s in your tone and vision

The tone of voice your company chooses to use is the way it will reach its target audience. If you’re too formal for a young audience, or too hip for a more mature audience, you have a clashing of ethos and attitude. The way you choose to communicate with your target market can be very telling about your company’s ethos, and your core values should be at the center of this. Keep your tone maintained throughout correspondences to ensure a sense of cohesion and image, but also ensure that your standards and vision for the future are always the main focus.

Your staff attitudes say a lot

If your staff are happy, chirpy, and informal (think Lush Cosmetics) then that’s a particular image of friendliness and informality that you want to portray. That sort of attitude has its place, but it might not work so well at a funeral parlor – every company’s ethos has to be reflected in their staff’s demeanor. It’s also important that their dress code reflects the company’s ethos too – while you may not think that a uniform is suitable, it’s usually a good idea to give staff a guide on what clothing is and isn’t acceptable, so that they reflect the company’s attitudes to clients effectively.

Every possible means of communication between the company and its clients is another means by which to convey your ethos and attitudes. The best marketing makes the most of this ethos and results in one large cohesive picture that becomes an easily recognizable brand.

Category: Business

Sad Staff? Get Them Fired Up For 2017 And Beyond!

2016 has been a hard year for a bunch of people. It’s likely that your staff were negatively affected by the many impacts of this year in one way or another.

And that’s not ok. If your employees are unhappy at work, not only is it going to affect productivity, but they are going to be sad. As a leader, you might want to do more to ensure your employees are ok, and not just ok to work.

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Happy employees ensure happy profits, according to financial experts Forbes and they are right! Writing for the website, Meghan Biro had this to say: I can walk into a company and tell within seconds whether or not its employees are well treated and happy on a basic level. The level of employee engagement, warmth and sense of a shared purpose is palpable. It’s something I simply feel after being in the business of talent management for several years. And while my conclusion may be subjective, there’s plenty of hard evidence that shows that happy employees lead directly to better performance and higher profits. Last year revenues increased by an average of 22.2 percent for the 2014 Fortune 100 Best Companies to Work For. And according to the Bureau of Labor Statistics, these same companies added new employees at rate that was five times higher than the national average.’

 

If someone can walk into a workplace and instantly assess the happiness of your employees, you might be blind if you’re struggling after working with them for so long. That being said, fresh eyes on a situation can uncover hidden issues, but you should be the person to solve these issues. It’s your job!

 

Not only that, but happy employees are going to do great things for your workplace. Professor Andrew Oswald found that ‘companies that invest in employee support and satisfaction tend to succeed in generating happier workers. At Google, employee satisfaction rose 37% as a result of those initiatives—suggesting that financial incentives aren’t enough to make for highly productive employees.’

 

If things aren’t going well, it can be far too easy to make a bad, and drastic decision. It might not be time to react in a silly manner, but more a time to refocus and get ready to fight back in the coming year. 2017 is coming up and if 2016 has been a bad year for business, it’s time to change that with the new year. There are many ways you can fire up your employees and even though some changes may be drastic, it’s better than not making changes at all!

 

For starters, are you paying your staff fairly? People can access paygrades through sites like Glassdoor and sooner or later might wise up to you if you’re being tight with the purse-strings. Pay people what they are worth or they will move on. While many will love their job, they are their for the cash. Make sure you are compensating fairly or you’re going to have problems on your hands. Problems you could have solved a long time ago. Paying people what they are worth isn’t something you should avoid. As proven above though, it’s not always about the cash.

 

Training your staff is something you should also be doing. And no, not just for the good of your company. Talk to your team about where they want to go and personalise their development. It’s all about being relevant as well – If you have a staff member who wants to improve their skills in marketing, send them on marketing training and not something like a database management course. Doing the wrong thing in regards to development is a great way to bore your staff and waste money.

 

If your business is doing well, make sure to pay some dividends onto the staff who got your business there in the first place. If you reward your staff with bonuses when the good times are around, they will aim to keep your business in the black and doing well. Again, don’t be stingy as the cost can be huge. On the opposite side of the coin, if your business isn’t doing well, don’t ignore the advice of your staff. In times of crisis, the entire workforce should be the leadership team.

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Make your business a fun place to work. Start off by sacking off the pointless morale boosting activites. Simply encourage your staff to be themselves at work. Laughter and fun are the best stress busters of all time and rarely require your own effort. Don’t stamp down with authority when it isn’t needed.

 

There should also be places for your staff to decompress. Consider a workplace gym, which can help your staff let off steam, or even redevelop a workplace canteen stocked with food suggestions from your employees. All these little methods can help in the long term.

 

Customized employment perks might do wonders for your team in the future. For example, if you can’t afford to build an on-site gym, why don’t you try and offer gym memberships for your employees? An easy perk is to offer a flexible working environment and thanks to Dropbox and other cloud storage solutions, your employees can pretty much work from anywhere they have a computer and an internet connection.

 

Firing up your staff and workforce all falls onto your shoulders. Drilling and boosting your employees doesn’t just involve paying them well and shoving perks into their faces, but it involves you being the best leader and boss that you can be. You are in that role for a reason and it’s a role that requires many faces. One day you can be a trainer, the next you might have to pretend to be a best friend and sometimes, for younger staff you might have to act as a parent. Be there, at all times, for your employees and don’t just make sure you’re getting the most out of them , make sure they are getting the most out of working for you! Work hard and well for them and surely they will notice it and repay you. It’s about moving in one direction as a united team and not leaving anyone behind.

 

Category: Business