In Peer Review We Trust [Infographic]

In Peer Review We Trust: Consumer Reviews vs. Other Ad Tactics

Consumer confidence in advertising has been swiftly shifting over the past five years; 7 in 10 internet users now trust brand websites and consumer opinions over traditional forms of marketing and advertising. Where else has consumer confidence in advertising shifted?

created by Flowtown.

Is Social Media and Food the Perfect Pairing? [Infographic]

Currently, 49 percent — or nearly half — of surveyed consumers learn about food through social networks, and 9 percent have downloaded a mobile food app in the past year. From tweeting about the delectable belgian waffle they just ate and discovering recipes on image-centric cooking blogs to checking into the hottest new restaurants, more food-obsessed people are turning to social media to help satiate their cravings.

Created by Flowtown.

The Business Benefits Of Twitter [INFOGRAPHIC]

Did you know that a quarter of Twitter users currently connect with brands on Twitter, and over one-third do so to receive promotions and discounts?

The benefits of using Twitter for businesses are numerous. Marketers can use the platform to share content and links, sending traffic back to their e-commerce website or blog, track industry buzz, network and engage, provide customer support and, vitally, position their brand’s message directly in front of advocates and fans.

This infographic from Yell takes a closer look at the business benefits of Twitter. It’s a little basic for veterans, but a great starting point for brands who are still on the fence about how and why Twitter can work for them.

(Source: Yell. Twitter image via Shutterstock.)

Olympicene – scientists bring new molecule to life

I work for a company that for many years sold typewiters, it staggers me sometimes at some of the things we actually do. Have a read and let me know what you think.

A collaboration between the Royal Society of Chemistry, the University of Warwick and IBM has allowed scientists to bring a single 5-ringed molecule to life in a picture, using a combination of clever synthetic chemistry and state-of-the-art imaging techniques.

Once just a doodle on a piece of paper by an RSC scientist, the molecule has been imaged for the first time at an unprecedented resolution using a complex technique known as non-contact atomic force microscopy.

Known as olympicene it is related to single-layer graphite, also known as graphene, and is one of a number of related compounds which potentially have interesting electronic and optical properties, potentially for the next generation of solar cells and high-tech lighting sources such as LEDs.

Take a look at this previous post too.

Are We In A Social Media Tech Bubble?

The economy is not in a good place, but some technology companies are being valued higher than ever. This motion graphic done with What’s Trending, takes a look at whether or not we are heading for another tech bubble burst, or if social media companies — Facebook and Linked In — are really worth what they are being traded for.

 

The Measure of Performance

What Does Social Media Success Mean to Your Business?

The following infographic depicts 2011 data showcasing how small business owners feel about social media and how small businesses measure what they perceive as success via this marketing channel. More specifically, focusing if small businesses are utilizing social media properly and know how to properly measure ROI.

Free Event [24/05] – Insights from the Global IBM CEO Study

The new buzzword for today’s modern leader is Connections.

I would like to encourage you to join the event tomorrow at 12pm ET 7pm BST and participate in the conversation with four remarkable thought leaders:

Kris Pederson – VP North America Business Transformation Leader, IBM Global Business Services
Bryan Kramer – CEO + President, PureMatter
Dorie Clark – Strategy Consultant, Author, marketing & branding expert
Melissa Schilling – professor of strategic management and innovation and technology at New York University Stern School of Business
Feel free to share this invite with others. There is no registration required so just visit this Livestream Channel to attend the event.

I look forward to seeing you today. Have a wonderful day!

 

If You Don’t Have a SOCIAL CEO, You’re Going to be Less Competitive

Mark Fidelman Guest Post: Mark Fidelman

IBM STUDY: If You Don’t Have a SOCIAL CEO, You’re Going to be Less Competitive

The list of the world’s CEOs regularly includes celebrities, billionaires, big egos, risk takers, and failures. What it does not include are social media experts; but that’s about to change. When IBM (NYSE: IBM) conducted its study of 1709 CEOs around the world, they found only 16% of them participating in social media. But their analysis shows that the percentage will likely grow to 57% within 5 years.

Why? because CEOs are beginning to recognize that using email and the phone to get the message out isn’t sufficient anymore.

The big takeaway: That using social technologies to engage with customers, suppliers and employees will enable the organization to be more adaptive and agile.

“As CEOs ratchet up the level of openness within their organizations, they are developing collaborative environments where employees are
encouraged to speak up, exercise personal initiative, connect with fellow
collaborators, and innovate,” the IBM study concluded.

Simply put, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies.  That will make their organizations more competitive and better able to adapt to sudden market changes.

Other key findings of the study include:

  • The study reveals that CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century.
  • Companies that outperform their peers are 30 percent more likely to identify openness – often characterized by a greater use of social media as a key enabler of collaboration and innovation – as a key influence on their organization.
  • While social media is the least utilized of all customer interaction methods today, it stands to become the number two organizational engagement method within the next five years, a close second to face-to-face interactions.
  • More than half of CEOs (53 percent) are planning to use technology to facilitate greater partnering and collaboration with outside organizations, while 52 percent are shifting their attention to promoting great internal collaboration.
  • Championing collaborative innovation is not something CEOs are delegating to their HR leaders. According to the study findings, the business executives are interested in leading by example.
  • CEOs regard interpersonal skills of collaboration (75 percent), communication (67 percent), creativity (61 percent) and flexibility (61 percent) as key drivers of employee success to operate in a more complex, interconnected environment.
  • The trend toward greater collaboration extends beyond the corporation to external partnering relationships. Partnering is now at an all-time high. In 2008, slightly more than half of the CEOs IBM interviewed planned to partner extensively. Now, more than two-thirds intend to do so.
  • CEOs are most focused on gaining insights into their customers. Seventy-three percent of CEOs are making significant investments in their organizations’ ability to draw meaningful customer insights from available data.

I’ve often held IBM as the best example of a Social Business and a company to emulate rather than Apple. I believe this study and the analysis behind it, reinforces that view.

The IBM study shows that CEOs and the companies they manage must constantly evolve to stay competitive. Partners, suppliers, employees and customers want CEOs to communicate with them on a personal level to build trust and to help align them to the organization’s strategy. There is a lot at stake here. And if CEOs continue to hide in their Ivory Towers under the guise of some old command and control mentality, the next chapter in their career might be written somewhere else.

No one wants that.