Which Social Network Should You Use — and When? [INFOGRAPHIC]

With such a varied choice of social media platforms to choose from, its sometimes difficult to know where to make the most of social media. It’s more complicated than just posting status updates at random and seeing what sticks.

When is Facebook most effective? When are you better off using Twitter, or LinkedIn? And what exactly is Google+ good for, anyway?

The business consultant network Zintro recently pulled research from more than a dozen sources including Mashable, Facebook, Twitter, LinkedIn, Google and Quantcast to put together this nifty infographic, which will help you develop your social strategy. Check it out below for the full report.

Do you use different social networks for different purposes? Let us know in the comments.

CEO Study 2012

Be one of the first to get your copy, there is a registration link below.

Some of the topics covered are :

  • How are CEOs responding to the complexity of increasingly interconnected organisations, markets, societies and governments – what we call the connected economy?
  • What specific changes do they plan to make within their organisations?
  • Where do CEOs see the greatest opportunities to differentiate and lead? And
  • What external forces are demanding their attention today?

To find out, IBM spoke with more than 1,700 CEOs, general managers and senior public sector leaders from around the globe.

They will reveal our findings in May 2012 with the publication of their fifth biennial edition of the IBM Global CEO Study. This study, is the largest of its type ever undertaken. It will be the newest in the IBM C-suite Study series, a comprehensive collection of thought leadership, informed by and intended for senior business leaders.

Every business needs smarter thinking. Register now to be among the first to read the insights in the 2012 IBM Global CEO Study:

SocialBro – A Brief Review

I was introduced to this new Twitter tool yesterday “SocialBro” and to be honest stil playing with it. First impressions WOW, NICE, COOL.

So far the only things missing for me are (and perhaps I havent stumbled on them): URL Shortner, Scheduler.

But what you do get are some really cool features:

TimeZones of your followers: This is really important as will help you decide the best time to tweet with maximum exposure.

With just this information you can really understand when you can get the biggest impact for your message.

Then there are these tools:

Real-time: Will show you who is active right now and the language and apps they use to convey their messages.

Sync Influence Data: You can sort/view your friends by influence. Powered by PeerIndex

Best time to tweet: Demonstrated above, my favourite part so far.

Insights: Language, avatars (who has a photo who has an egg), profiles with URL’s

Monitor a Hashtag: Shows how many users in this hashtag community with Who you follow and who follows you

Analyise lists: Total members, who follows you, who you follow, topic cloud

 

So far so good, will it be my default tweet from application? No. Will become the tool of choice to understand my network.Yes

Let me know, what your thoughts are in the comments below

The Big Apple (Infographic)

Its been many years since my first experience. The excitement the family had in casting off the packaging on our shiney new ZX81

With its, now laughable, 1k(64k max) of RAM, it was our first step into the digital age!

Over the coming  years we moved to the Spectrum 48, with great games such as Manic Miner and Jet Set Willy (you had to be there, I suppose!)

The ZX81 sold 20,000 units in just 9 months and 100,000 units in eighteen months. The Spectrum range was among the first mainstream audience home computers in the UK, similar in significance to the Commodore 64 in the USA. The introduction of the ZX Spectrum led to a boom in companies producing software and hardware for the machine,the effects of which are still seen today.

We then cycled through various manufacturers like BBC, Commodore and then main stream manufacturers that still exist today.

Now I am Apple infused, Mac’s, iPad’s, iPods, iPhones I am an apple fan. Why? They are all connected and provide a seamless experince between devices. They are also cool and great looking!

Apple is annually selling almost as many devices (including computers, iPads and iPhones) as cars worldwide. Unsurprisingly, they are also one of the most successful businesses in the world.

But how do Apple’s eye-popping statistics translate to the real world?

The sum of their total sales in 2011 was an incredible $128 billion. To put it in perspective, their 2011 sales amounted to more than the GDP of 160 nations worldwide.

Apple’s current market capitalization is $508 billion making it the largest company in the world.

Apple’s release of its latest iPad was massive: the company sold 3 million devices in the first 72 hours of release.

695 iPads are sold every minute. 11 iPads are sold every second.

Apple projects to sell 56.4 million iPads in 2012. Laid end-to-end those iPads would stretch from Cupertino, California to New York City and back and nearly halfway back to the Big Apple.

Since 2008, almost as many devices with Apple’s IOS operating system were sold as cars worldwide. Does that mean that in today’s world we consider Apple products as important as vehicles?

While the iPad has been a huge success, the iPhone is still Apple’s franchise player selling over 72 million devices in 2011. That’s nearly equal to the weight of the Eiffel Tower.

40% of Apple’s revenue is credited to the iPhone alone.

For more information on Apple’s sales and growth refer to the infographic below. [Via]

We go out….we get better

A great friend of mine @inter_vivos said this to me today.

There is a Bible verse that says, “If anyone will not welcome you or listen to your words, shake the dust off your feet when you leave that home or town. If you allow it to build up too much, it will slow you down.”

I meet nay-sayers on a regular basis. I believe what I’m telling them will help them, but if they don’t, I can only try to improve my message and not let them discourage me.

This mentality should be adopted by all “We go out….we get better”

Category: Other Stuff

Ten Helpful Points in Using Twitter for Business

I came across these great points in a recent article from inBlurbs.com. Take a look as the infographic they have is very good, demonstrating the impact social media is having on business’s.

As the use of social networking tools rocket you are missing a huge trick if you are not already engaging with your clients in this space.

Take a look at these steps to consider, what else would you add?

  • 1st Register with Twitter and complete your profile and customize it.
  • 2nd Start to observe the conversation related to your industry. To do this you should download and install HootSuite or  TweetDeck. Set your brand name and look if it is mentioned. If mentioned, respond in real time if necessary.
  • 3rd Go to Google Alerts and set Alerts for your name, your company brand, your products, your best customers and your top ten competitors. These alert will be delivered directly to you email box as news appear. This keeps you updated and by the way you monitor your brand name mentions, which offer you the opportunity to respond in real time if necessary.
  • 4th Lookout for your competition and invite their followers to your Twitter.
  • 5th Connect with your audience on Twitter and start the conversation.
  • 6th Share interesting and helpful content. Not only yours but other content from other sources as well.
  • 7th When you publish your own content include a call to action which directs your reader to dedicated landing pages.
  • 8th Do Twitter exclusive specific promotions for your Twitter followers. Direct them to landing pages for lead generation.
  • 9th Promote your Press Release on Twitter. To learn how take a look at HubSpot how they have published a PR on Twitter with its 140 characters.
  • 10th Incorporate effective landing page for lead generation. This will ensure a steady flow of fresh business leads for your sales team.

Incorporate the above for your Twitter marketing, test, measure and refine and then test, measure and refine. Repeat

 

Full article here

Capitalising on the Crowd – Collective Intelligence

Social technologies are increasing the ability of companies to tap into the distributed knowledge and expertise of individuals located inside and outside the formal boundaries of the enterprise. Applying this knowledge can deliver tangible benefits in developing new products and services, sharing best practices,
distributing work in new, innovative ways and predicting future events. In a recent study by IBM, Collective Intelligence, they highlight a number of approaches for applying Collective Intelligence, how organizations can determine and select the appropriate audiences for these efforts, and how they can address the common risks and challenges of this emerging capability.

We live in an increasingly social world, where advancements in technology are changing how we buy, how we work and how we connect with others. Expanding and overlapping social networks are enabling individuals to express opinions, share expertise with a greater audience and shape decision-making processes on a global scale. Can an organization that chooses to ignore the insights of employees, customers and business partners expect to thrive?

1. Collective Intelligence can enhance business outcomes by improving how organizations access the untapped knowledge and experience of their networks to:
• Discover and share new ideas
• Augment skills and distribute workload
• Improve forecasting effectiveness.
2. Central to the success of Collective Intelligence initiatives is the ability to target and motivate the right participants, considering the need for:
• Knowledge – contextual awareness of the problem to be solved
• Diversity – sufficient breadth of experience to bring a range of
perspectives and views
• Disruption – willingness to challenge current thinking.
3. Key study findings indicate that successful Collective Intelligence efforts need to:
• Address sources of resistance, including operational challenges, conflict with existing charters, perceived loss of control, and shifting roles and responsibilities
• Integrate Collective Intelligence into the work environment, both technologically, and culturally
• Act on what is discovered, communicating value and outcomes to both the organization and the individual.

Collective Intelligence is a powerful resource for creating top-line growth, driving efficiency, improving quality and excellence, and building a better employee climate. Organizations considering adding Collective Intelligence as a business capability need to ask themselves the following questions:
• What are our strategic business objectives, and what types of insight can help us compete or differentiate ourselves in the market?
• Considering the audiences we may want to involve in a Collective Intelligence project, how can we motivate them to share their insights with the organization?
• How do we capture knowledge and connect individuals in new and cost-effective ways?
• What technology tools do we need to support this capability, and who is best positioned to help us take advantage of these tools?

Regardless of the approach taken to infusing Collective Intelligence into the fabric of an organization, it represents a new approach and opportunity for companies to create value using the experiences and insights of vast numbers of people around the world.

For the full report please Click Here

Time to amend your will to include social media!

With the amount of data being gathered about you by the likes of Facebook, Google and others. Just what happens when you leave this plain of existance?

Should we now consider adding clauses to our wills for such an eventuality, what are your thoughts?

 

Category: Social Media

All It Takes Is 90 Seconds….

…. for an interviewer to make an overall assesment of you.

Thats the statement below from this great infographic. I would argue that it is even less if they use Google!

There are some awesome questions here, but what bizzare questions have you been asked in an interview?

Anatomy of a job interview

Category: Careers, Other Stuff

Generating Leads on LinkedIn

LinkedIn to many is seen as a recruitment portal. The place to be to get headhunted into that dream job. I have yet to be blessed with that experience.

To me, LinkedIn was kind of … well, boring. If Facebook is the street party, LinkedIn is a stuffy reception with piped-in music at one of those soulless function facilities.

Does that sound harsh? For sure. If your thinking the same, let me tell you, you couldn’t be more wrong.

While the early adopters flock to Google+ and our kids and moms become power-users on Facebook, LinkedIn is where business gets done. Execs from all Fortune 500 companies are there, and 59 percent of those active on social networking sites sites say LinkedIn is their platform of choice over Facebook or Twitter, up from 41 percent who called LinkedIn their most important social account a year earlier, according to a June report by Performics and ROI Research.

LinkedIn

LinkedIn, it turns out, is a happening place. As of this spring, it has more than 150 million members in more than 200 countries, on all seven continents. LinkedIn adds around 10 new members every 5 seconds.

All of this adds up to making LinkedIn the dark horse in social networking. Or the “unsung hero” of the social platforms.

There will –as suspected– an awful lot of job searching going on at LinkedIn. But there’s much more going on over there, too. I have seen that top-level executives and entry-level workers use LinkedIn differently: Younger members use the site mostly to post résumés and network for jobs, while more experienced professionals use it to demonstrate thought leadership and expertise, promote their businesses, conduct market research and–perhaps most important–win new business.

So how might companies use it to win new business, specifically?

  • Target searches for keywords you’ve identified as central to your business. Target specific roles ie: “Director of Technology” specific post codes and company names to identify key contacts to call, e-mail, InMail (send a message via LinkedIn’s internal messaging system) or forward a hard copy information.
  • Track who is looking at your profile and your staff’s profiles. Understand what searches you are appearing in and perhaps strengthen your profile to appear in more. Reach out to those who stopped by “how can I help”.
  • Research, or as I call it “social sleuthing’ others call it stalking, but there is a law against that now!
  • Set up a company page. Setting up your business as a “company” on LinkedIn can if you do it right, generate a bunch of leads, as well as it give you an opportunity to have a presence on LinkedIn beyond a personal profile to ratchet up your company’s charisma. I like the way you can embed banner images and videos in your company page, as well as feed your blog posts and tweets. You can also feature your products on your page and seek recommendations for them. That’s a kind of social proof that only enhances your credibility.
  • Discern patterns. Notice who’s connected in your industry. Noting that an individual is suddenly connected to several execs at a single company may indicate that the company is open to dialogue. “Which suggests to me that I might want to get my brand (me) in front of them”.
  • Participate in LinkedIn groups catering to your target market in order to engage in conversations with the right people. Seek out groups with lots of activity rather than simply lots of members. (You’ll have to join them to get a sense of the activity.) Monitor each group’s discussion posts and respond thoughtfully with content rather than a pitch. The goal is to engage rather than sell outright.

Does all of this work? Yes, although it takes some focused effort, but its worth it. If you are interested in hearing more about the success myself and colleagues are having please drop me a line or tweet with a #wesoe (we sell or else)