Social Networking for Sellers, A Point of View

Everyone is talking about being social, but what does that mean to you, a seller? How can it help you? Where do you start? These and many more questions are also being asked.

Lets cut to the chase, Social Media, Social Business, Social Networking, what ever you want to call it, put simply its just another form of communication. You have been doing it for years, its just the growth in technology has just made it easier to be louder and reach a wider audience.
Some of the benefits will include; efficiency, collaboration, identification and not least, trust.

BUT these benefits will not will not happen overnight, it is a journey you will have to undertake. Some will adopt to this new way of communicating quicker than others but make no mistake we all need to be on this road.

Why? Lets look at some reasons:

Having a digital presence is one of the best ways to be found, creating your personal brand that in turn will help you become eminent in your field of expertise.

A recent study has shown that the role of the buyer (seeker of information) has changed. No longer so they pick up the telephone to you (do they know you even) and ask “is this the right thing I need”. They are looking for this information online. Eighty five percent of the buying decision has already been made before you the sales person even get involved.

We Sell or Else (#wesoe), lets face it. If you can utilise another channel to assist in growing your business then its a no brainer.

If your still wondering can social technologies really help grow your business, there are a whole raft of success stories that can be found on online. Personally, I have seen and experienced $millions of generated business

Where do you start? Firstly understand the tools. Identify which platforms you customers are on and participate in. Places like LinkedIn, Twitter, FaceBook or Google+ for instance. Start with three or four and ensure that one of your choices includes blogging.

Whats on offer?
LinkedIn – For a seller this should be the most important place to start. The team will help shape your profile from a resume style to a value proposition to a client. Help you understand how to utilise your network and what additional applications will work best for you.
Twitter – Lets call this an information portal. Are you advising your network what we do, what you do, the latest news, information that grabs your attention. Let people follow you and manage your reputation.
Blogging – This in my humble opinion is going to be paramount to building your eminence, creating digital footprints that allows you to be found when someone searches for you. Now whilst the premise for these tools is business, I do advocate the creation of personality, so if you want to talk about something non business (yet professional) do so.

Thoughts for your next steps?
Find your focal team, the ones that are early adopters are normally the best, teach teachers spread the word or ground swell. Get to grips on what to measure.
Lastly if you need advice or tips on best practice drop me a line.

Why not share some of your thoughts and questions below..

Smarter Commerce for Consumer Electronics

Smarter commerce: shifting focus to the customer

A smarter approach to commerce starts with embracing empowered consumers and placing them at the center of your operations. While customer focus is not a new idea, truly making it happen on a smarter planet requires electronics manufacturers to discover, gather and act on insights generated through social commerce. This approach helps companies more effectivelymarket, sell and service their products as well as better align their supply chains—resulting in improved margins, new revenue streams, better efficiency and improved outcomes across the value chain.

What is smarter commerce?

Smarter commerce is a strategic approach that places the customer at the center of business operations. In turn, business results and benefits naturally emerge:
• Get more out of the insight generated through customer interactions
• Capitalize on social and mobile commerce
• Synchronize the value chain to deliver consistent and predictable outcomes
• Improve collaboration and visibility for your customers and partners
• Drive growth by enhancing, extending and redefining the value you provide to consumers

A smarter commerce approach can help transform and improve efficiency at each stage of the commerce cycle: buy, market, sell and service.
Buy—Optimize supplier and partner interactions based on changes in shopping and buying behavior from across the supply chain. Generate new and differentiating customer value by reconsidering partner roles and relationships.
Market—Deliver timely and personalized engagement across multiple touchpoints by using deep insights about customers gleaned, in large part, from the global conversations taking place online.
Sell—Facilitate customer and partner engagement so they can collaborate across touchpoints using the interaction method—such as person-to-person, digital, social or mobile— of their preference.
Service—Enable streamlined customer service across customer interactions and channels, and anticipate customers’ behavior and take action to keep them loyal.
To achieve this depth of personalization in a four-part customercentric process, smarter commerce focuses on two key business imperatives to support the empowered customer: create consumer-driven buying experiences and develop adaptive supply chain networks.






For the full eight page report on Smarter Commerce for Consumer Electronics Click Here

Category: IBM, Retail, Technology

You Don’t Follow Me Back!

I often see tweets in my stream that word along the lines of “@soandso unfollwed me” or like this I saw today –

So what!

To be honest you telling me this is likely to make me unfollow you. Is this your ego or vanity? Are you hoping to build a reciprocal following, if so wheres the value in that? You followed them because something they said either helped you, educated  you or maybe their bio grabbed your interest right?

The question to ask is WHY are they not following you in return. Perhaps they do not see any reason too, yet…..

What are your thoughts……


Category: Twitter

Social Myth Busting [Video]

A valued colleague of mine put together a small deck addressing some of the Myths we experience when talking about Social Business. I have converted it into a video for you all to enjoy. I am sure you have come across many more, why not let us know what myths busters you have to share below.

Thank you Luis Richardson and Jon Mell

You might have to pause it to read some of the slides!

Take care.

Latest and Most Amazing Software – FOR free?

You’re Entitled!  Yes you!

Did you know you have access to some of IBM’s latest and most amazing software – absolutely free of charge?
At IBM Collaboration Solutions we’ve been busy! Whether it’s social, mobile or secure collaboration we have been taking the latest innovations in social business and making them available to our customers.
To get as much of our exciting new stuff as possible in your hands we are running roadshows where you can see what you can get for free!

● Work anytime, anywhere with mobile push email, calendar and contacts
● Reduce Microsoft Office costs
● Increase productivity through secure, enterprise instant messaging
● A social corporate directory to find people based on expertise
● Secure file sharing
● Provide a VPN to access corporate apps remotely
● Synchronise information across many repositories quickly and efficiently
Dates and Locations

  • 19th June IBM Edinburgh
  • 21st June IBM South Bank
  • 27th June IBM Manchester

Sessions start at 09:30 and end at 14:00
To register, contact your IBM Sales Representative or email:
(please state which date you would like to attend)

Or even tweet me @Social_Ben or leave a comment here.