3 Factors To Help With Your Social Media Presence

Whatever it is that you are hoping to achieve with your social media presence, you will find that it is best to approach it in a certain way. As it happens, this can be quite hard to get right, but as long as you know some of the things which are likely to help you, you should be able to bring about the changes you want. In this article, we are going to be looking at some of the factors which you will want to pay attention to if you really want your social media presence to succeed. As long as you are utilizing the following, you can be sure that your social media campaign is going to benefit your business greatly.

 

Data

The more data you collect, and the more you analyze it, the easier it becomes to determine whether or not you are on the right track, and whether anything needs to be changed. There are certain kinds of data which are likely to prove especially useful here, such as the kinds of people who tend to follow and interact with you socially, and how much they seem to do so. With this kind of data on your side, you will be able to know what you might be doing wrong, so that you can ensure your social media campaign is always kept up to date. You might even want to think about hiring the help of someone like this company, who specialise in analyzing data, so that you can be confident in what you are really looking at and what it might really mean for your business.

 

Branding

If you don’t have a strong brand for your business, then it is highly unlikely that you will be able to see much success online with your social media presence. It is in fact generally advisable to work on your brand first, so that you have a strong position to be in when it comes to working on your social media management. If you are struggling to know what a good brand looks like, you might find that this is one of those areas where it is useful to have a little professional help on board. As long as you have a marketing team on your side, you will be able to ensure that your brand is serving you – and that it is truly social-ready.

 

Engagement

It’s all about engagement, that’s the final word in social media management in business. It doesn’t really matter how many followers you have if you are not getting the necessary engagement, so it’s a good idea to make sure that you focus on this most of all. If you want to improve your engagement, you should be sure to learn the ways of raising the interest in your profile and your updates. The more you do that, the more the social media side of things will help your business grow. That is ultimately what you are going for, so you should make sure that you are always geared towards achieving that.

Category: Business

Managing Your Online Presence

 

In this day and age your online presence is one of the most important parts of your marketing strategy and the day to day running of your business. Not only is the internet everyone’s first point of call when it comes to finding a new business or product, but it’s also where people do their research into said businesses and the reputation linked to it. Which is why having a strong and positive online presence is so important. To start with you need to ensure that the equipment you’re using isn’t going 5o hinder you by being broken or outdated, so have it looked at by an IT specialist company like https://littlecomputerpeople.com.au/pc-mac-repairs/, next, look into building a professional but accessible website and matching social media profiles, either DIY them or hire someone to do it for you.

 

Set time aside for updating and posting

Organise a set time each day to post something on social media, and once a week for a blog. But don’t just write anything – missing a week is much better than posting rubbish content. Being organised will help you to make sure you’re staying up to date online, and it also helps to gain and retain followers.

 

Bulk write to give yourself time off

To stop filler or bad posts, write up some posts in advance. You can schedule these to post automatically each week which is perfect if you’re going on holiday know you’re going to be too busy to do it. If you’re not big on writing, then look into outsourcing work to a freelancer through freelancer.com where you can request blogs or social media posts in bulk.

 

Consider hiring

Alternatively, you can hire a full time or part time employee to manage your social media and website for you – this enables you to dedicate that time to other aspects of the job, while also ensuring that the content and relevancy of your blogs and posts are at a high level.

 

Social media is your best friend

Social media will always be the best tool at your disposal, it’s quick and easy to use and it can be a great way for you to interact with your customers. There are so many successful interaction examples littered throughout the internet where companies have used social media to diffuse a situation, reply to a comment and even slyly promote themselves through other company’s channels.

 

Keep your personal and business lives separate

You are not your business and your opinions are not your business’ opinions. You might feel strongly about a certain pollution, but that might alienate part of your audience if you were to promote that opinion as your company’s. Have values and have morals and stick to them – like against animal testing and for eco-friendly practices, but don’t get involved in debates that could lose you a huge chunk of your client base.

 

Make Money By Sitting at Home Through Digital Marketing

The digital marketing is defined worldwide as the promotion of the new/ existing brand using digital technology. It is done via the mobile phones, desktop screens, digital signage, and other digital devices. This professional domain requires two things, one is the digital device and the other is a perfect internet connection. The fact that all the work is done through the internet allows the employees to have flexible workplaces and working hours. The internet is accessible at any place at any time. Thus, digital marketing is the ideal professional that facilitates working from home as a full-time worker, part-time worker or a freelancer.

Many studies are conducted debating the benefits of flexible working hours and workplace. One of them conducted by Alfred P. Sloan foundation states, “Employees working in an environment viewed as more family-supportive experienced lower levels of work-family conflict. The reduced work-family conflict was in turn related to greater job and family satisfaction, followed by greater overall life satisfaction.” Nonetheless, it helps the companies save their health insurance costs and witness a positive work environment too.

Here are the different digital marketing job options that you can avail by staying and working at home:

  1. Marketing analyst

Become a marketing analyst! This is how the branding agency Dubai found its highly skilled marketing analyst. While in search of a creative yet talented analyst, the team came across a freelancing worker and assigned him a few tasks. The regular submission of quality work impressed the team and they hired the employee for a permanent job. You can try your luck too!

The job nature of a marketing analyst is to study the data given by the company, analyze it and come up with a strong, challenging and an impressive marketing strategy. This requires a peaceful environment, detailed study, and an organized yet quiet workplace. Your home or your study room is the perfect place for this job. Look for different opportunities and work as an analyst.

  1. Content manager and strategist

Generating good content requires time, determination, good research, creative mind and know-how of the latest trending styles. The job of content management for a brand requires studying the brand and discussing the type of content they want you to generate. Once this conversation is done, you can easily work through your home and submit content on regular basis via emails to the company you are working for.

The job here varies as you can be the content strategy developer (working on the disciplines that must be added in the content marketing campaign), a content generating team manager or simply a writer.

How to manage your content generating team through the home?

The technologies like webcam and applications like Skype that offer conference calling and video chat has made it easy for you to work from any place you find comfortable. Add the use of OneDrive or the Google Drive and you’ll be able to delegate the tasks to your workers quite easily. By staying at home, you can update the documents, edit the submitted work and approve any other piece of content sending it to the main client. Just learn the use of latest technology and you’ll be able to work from home.

 

Blogging and guest posting:

Blogging is another creative way to earn through digital marketing. Many brands all around the world run their blog along with their official website. The blogs offer the viewers the type of content that they want to read like answers to different queries, latest news and reviews on the newly launched products and so on. The blogs help keep the viewer in the loop and make them feel valuable. Thus, you can write a blog for a company who is establishing its brand. Blogging is one of the best ways to earn money through digital marketing. Also, there is the job of guest posting. It allows you to contribute articles and content posts to different websites sharing your ideas on the desired topic.

Sell photos/ videos online:

The advertising companies in Dubai often buy photos and visual content videos that they find new and interesting. If you are good at photography or video making, you can sell the photos and short videos to digital marketing companies as well.

  1. Strengthen your hold on social media

The versatile and never-ending branches of digital marketing call upon workers to contribute in any way possible. Like content marketing mentioned above, the social media marketing is one of the best ways to earn money through digital marketing. The multiple jobs that you can do from home in this domain include:

  • Create fillup forms to generate leads
  • Generate advertisement layouts and campaigns on LinkedIn, Twitter and FaceBook
  • Post, re-post and share content post links on different social media
  • Increase the page likes/ followers
  • Comment on different posts
  • Offer prompt customer care service via social media platforms
  • Manage the social pages and post regular updates
  • Try to reach the maximum amount of targeted audience

Other than these options, you can make videos for YouTube, run your own channels there and earn money from it. The whole procedure is a bit lengthy and requires consistency but it is one of the easiest ways to make money by staying at home.

  1. Work on an e-book

While working on an e-book, the digital marketing expertise that is required include impressive content generation and advertisement of the e-book. Choose a nice, trending topic and then focus on the pattern that the majority of the users find easy to read and understand. Come up with new, fresh content and use all your creative skills to make this book a great read.

Once it is finished, you can advertise it on the online e-stores like Amazon or any other online store, sell it there and earn money through it.

  1. Join different freelancing platforms

The dozens of freelancing platforms are available on the internet. From freelancer to Upwork, Fiverr and many others; you can get digital marketing related projects from clients throughout the world. These portals are the most renowned freelancing hubs where you can get jobs according to your talents.

The nature of online marketing jobs is different. You can upload your gigs or make a statement of what kind of work you can handle. Bidding on work project also helps in increasing the chances of getting a job in digital marketing at home.

 

  1. Product marketing manager

The product marketing manager has to mainly establish an active on-site performance, keep himself up to date with the latest product release and master internal communication. All of these can be done by staying at home. All you need is a working internet connection, understanding of the software and information of the web-based products. RightScale, a Santa Barbara-based cloud computing firm is one such example of the startup offering the work-from-home position to the product marketing manager. You can find more on the internet.

  1. Profit by selling products on an e-store

The online stores are extending their roots into every possible professional domain. From the educational sector to the medicinal, fashion to technology; you’ll find e-stores selling products/ services from a variety of categories. You can make use of this digital marketing branch. Design products like online educational courses, video tutorials, hand-made products or clothes and sell them on platforms like Udemy, YouTube, Etsy, and others. It is one easy way to earn money via online marketing!

Satisfied much?

The seven different ways that we have listed above cover most of the job possibilities in the digital marketing domain. The catch is to find something that you are good at. The above-mentioned seven branches allow you to discover more work positions within them. Browse through your options and find more opportunities to make money through the home.

 

 

Contributor

Junaid Ali Qureshi

is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.

Category: Business, Marketing

A Little Specialist Knowledge Can Significantly Boost Your Earnings

Nowadays, people tend to make out that anybody can start a business, regardless of whether they have existing knowledge about the area they intend to trade in or whether they have any previous business experience or not. It’s easy to see why people would say this. There are so many companies out there that offer to help you set up your business page and manufacture your products that you can quite literally have a business up and running online within a matter of days or even hours. But just because your company is there, doesn’t mean that it’s going to be a success. After all, if you don’t know what you’re doing, how are you meant to help your business flourish? How are you going to stand out from your competitors on the market? How can you expect people to hand over their own hard earned money to you? This is perhaps the reason that the majority of businesses fall flat within their first year of operation. But not to worry. This isn’t to say that you can’t make a success of your company. It just means that you might have to invest a little more time and effort into expanding your understanding of your business and how it should operate! Here are a few pieces of specialist knowledge that really can help to increase your turnover and boost your earnings!

 

Stocks and Shares

For some reason, people tend to completely differentiate stocks and shares from business practice. It’s seen as a completely separate field of interest. But have you ever considered what stocks and shares deal in? When you purchase a “share”, you are investing in a share of a business. So, as a business owner you might not necessarily consider investing in shares (though this is a viable way to make a little extra cash), but at some point or another, you could really benefit from selling shares of your own company. The intimidating part of stocks and shares tends to be the jargon that surrounds it. You’ll find yourself questioning what are cfds, what is EPS, and what is a make-up? But if you do a little research and study, you’ll quickly familiarise yourself with the terms!

 

 

Market Research

Market research is your best friend when it comes to making a success of your products and wares. It’s what determines whether your product will sell (before you invest cash in its development and production) and how you should present it to the consumer market (once you’ve developed it and it’s ready to go). It’s a business step that is commonly missed out by first-time business owners but is absolutely essential when it comes to keeping your business afloat. Now, you don’t necessarily have to learn all about market research yourself. You don’t even have to conduct it yourself. This can all be outsourced to specialist market research agencies. However, ensuring that it is completed in some way or another is what’s important!

 

These are just two areas of specialist knowledge that you should familiarise yourself with as a small business owner. There are plenty more out there. At the end of the day, the more you know in the field, the better your chances of success will be. So never be complacent and always be open to learning something new!

Category: Business

Updating Your Company’s Internal And External Business Approach

It’s important that a business looks good on the outside and the inside. There’s no point in creating a flashy advert that promises your brand can deliver incredible things if the truth is very different behind closed doors. You need to deliver on your promises if you want interested consumers to actually part with their money. People need to see that a company can actually follow through on its word if they’re going to purchase its goods or services. If you want to ensure that your entrepreneurial venture is successful then it might be time to update your company’s internal and external business approach. Here’s some advice to help you with that.

 

Tighten up your financial plan.

Let’s start by talking about money. That’s what keeps every business going, after all. It’s the only thing that’s relevant to every business in every industry, in fact. But so many entrepreneurs are so fixated on making sales that they fail to see the bigger picture. Sales are crucial, of course, but there’s more to financial success than that. Your company might already have a solid client base, but that doesn’t mean you have a solid financial situation. Making money is important, but being a smart entrepreneur requires you to spend that money wisely. You might want to take another look at your financial plan and think about ways in which you’re wasting money. Perhaps you could save money on the electricity bill by getting thicker glazing for office windows or buying energy-efficient appliances when old ones break down. And ask yourself whether you still need to waste money on paper (and hurt the environment) in the digital age. Reduce unnecessary overhead costs so that you can increase your profit margin.

 

Of course, saving money is only the beginning. If you want to ensure financial security then you need to be brave. Don’t hoard your earnings. You need to be courageous and spend money on improvements to your company. That’s the only way you can grow to meet the new needs of the market. Every industry evolves, so you need to evolve with yours. Making investments might be a risk, but it’s a necessary risk. Perhaps you need to hire some new employees to deliver a more extensive service and grow your customer base. Perhaps you need to buy higher-end technology and other resources. You need to make internal investments so that you can deliver a better service to the external market. Your customers will just flock to the competition if you don’t grow as a company. Rival businesses are always making improvements – don’t get left behind.

 

 

Look after your workers.

One of the main ways in which you should update your company’s internal business approach is by focusing on your workforce. You might already feel as if you provide great opportunities for your employees, and that may well be true, but you can always do more when it comes to looking after your workers. And, in turn, this will benefit the company immensely. Happy and healthy workers are bound to be far more productive, which means that your business is putting its money to better use; you’ll be paying the same salaries, but your employees will be delivering more. Additionally, internal improvements always improve your external image; clients will be far more impressed if the customer service they receive is professional and enthusiastic. In order to create such a workplace, you need to incentivize your employees. You need to respect them and recognize their hard work. You could award bonuses, free lunches, and other perks to the best workers in the office every week. This will give members of staff the motivation to work hard in order to receive rewards and appreciation for their input. You can massively boost the mood and morale of the workplace by taking the time to express your gratitude to employees. That’s how you look after your workers.

 

Still, it’s not just about promising a pot of gold at the end of the rainbow. There’s only so far you can push your employees before you realize that productivity can really be increased by improvements to the company’s actual operations. For example, you could automate processes such as generating invoices or other administrative tasks that simply waste time. That way, your members of staff will be able to dedicate the work day to more technical tasks that actually further the company; the more they can deliver to customers, the larger your potential client base could be. Additionally, you need to think about improving the workplace itself in order to look after your employees. Safe working conditions are a must. Your workers are people; you need to keep them healthy both mentally and physically. You should make sure everybody is trained when it comes to using heavy equipment in the warehouse. But you should also make sure that the equipment itself is well-maintained because human error is only one potential safety risk. You should look into a good filtration system for your dust collector on the warehouse floor so as to ensure that your employees don’t inhale any dust. You might want to learn more about that. At the end of the day, looking after your workers will improve your business’ internal operations. This won’t just increase productivity, but it’ll ensure that you create the professional work environment expected of you by the target market.

 

 

Use the internet to go national (or international).

Finally, you need to think bigger if you want to update your company’s internal and external business approach. As we’ve discussed in this article, growth is integral to the success of any business. You need to invest in yourself so that you can expand and remain relevant in a changing market. If you really want to increase your sales then you need to aim to reach the national market rather than simply the local market. Perhaps you don’t have the money or resources to make that happen if you’re still a small business, but you don’t need money in order to grow in the modern age – the internet can help you. Reaching the external market in 2018 is so much easier if you focus on your company’s online brand. Improve your website’s content so that you show up higher in search engines; that way, you’ll drive more traffic to your website. Plus, you’ll see a better conversion of traffic to sales if your site is well-designed. Consumers are impatient in a fast-paced modern age; they don’t have time for websites with amateur designs and confusing content. Make things as simple as possible. Digital marketing is an integral part of any modern business strategy.

Category: Business

Building Relationships, Expanding Your Business

 

If you want to expand your business, one of the most effective things you can do is to build even better relationships with your existing network, as well as bringing new people into your network. When you build relationships as a business, it isn’t the same as building relationships on an individual basis in your personal life, but it is not wholly dissimilar too. Obviously, you need to do more planning and research to build better brand relationships with your audience than you would if you were just looking to make friends, but you’ll still need the same skills of communication and interpersonal relations that you use to build relationships in private, which means that it isn’t as hard as many entrepreneurs think.

If you’re looking to build relationships to expand your business, here’s a brief guide to what you’ll need to do:

 

Look at Your Business as a Mirror

If you treat your business as if it was a mirror of your target audience, then it will be easy for you to build strong relationships via your existing networks and any new ones you choose to exploit. What do I mean by this? Your business should reflect your audience; it should look the way they like things to look, offer the services they prefer to buy and send out the kind of messages that they can get onboard with. If you cannot get your business to do that, even if it means changing your brand a bit, then you will struggle to build better relationships now and in the future, which you should always have one eye on.

 

Think Individual

Building better relationships with the people in your social networks is a lot easier when you know what they like as an individual. Luckily, there are lots of customer insight tools that make it easier than ever for you to work out exactly what any given customer is interested in and then to offer them more of that. By offering them stuff they want, it is easy for them to get familiar and comfortable with your business, which will strengthen your relationship and (hopefully) lead to more sales.

 

Get Offline

Much of our branding and relationship building might be done online at our websites or using platforms such as Facebook and Instagram in the 21st Century, but that doesn’t mean that there isn’t still room for good old-fashioned face-to-face networking.

Social media marketing is really effective, but if you want to deepen relationships with customers and get new people interested in your company, then buying or renting an event display and attending expos. Conferences and other events where you will actually get to speak to them one-on-one in person is a great way of building trust and showing them more of what you’re about. Being visible in the real world is important, not least because it will put your company’s name on the lips of people who might not do much shopping online, which will open up new streams of revenue to you if you’re able to impress them.

Not only that, but you’ll meet other entrepreneurs in related niches – people who you could potentially team up with to cross-promote each others’ stuff and potentially expand your network.

 

Take Corporate Responsibility Seriously

Even if you’re only a small startup, it pays to look at your company and think of ways that you could show your responsibility. This could include using only recycled packaging or having you and your staff attend a charity event and do some work in the community. How does this work? By making you more visible in a very positive way. It will make your audience believe that you are a good honest company that they can trust, and they are more likely to visit your website or start following you on social media as a result. Then, it is up to you to ensure that you keep doing good, do what you can to get them interested, and ultimately convert them into customers.

 

Reply to Comments

This one is really simple, but if you take the time to carefully craft posts for your social media pages or website, and your followers take the time to comment, don’t just leave them hanging, Sure, you might not be able to reply to everyone, and not everyone will need a reply, but if you can be seen to be present, answering questions and engaging with your audience, it will solidify your relationships and improve your chances of making more sales and eventually expanding your business. If you don’t have the time, hire a social media manager to handle comments for you. The worst thing you can do is ignore your followers once you’ve managed to get them onboard.

 

Raise Awareness

If you want your followers to really be engaged with you, raise awareness of causes that you know they are interested in, It will give you some common ground upon which you can build solid business relationships and make more money while doing something worthwhile. Just make sure that your business ethics align with the causes you are promoting, or you could be seen as being inauthentic, which brings us to…

 

Be Authentic

Perhaps, the most important thing you can do if you want to build better relationships and expand your business is to be authentic. There are so many companies who put out any old spiel in a bid to reel the customers in, and they almost always fail in the long-term because the average person can see right through them and they don’t like being manipulated into parting with their hard-earned money.

 

The Bottom Line

It takes work to build up a network and have your network start trusting you to the point that they feel comfortable buying from you time and time again, but if you can do all of the above, and you keep reviewing your practices/data periodically, you will succeed, and your business will thrive now and in the long-term – just you wait and see.

 

Category: Business

Entrepreneurship Is Not Trying To Do Everything Yourself

We get it, we really do! You’ve bootstrapped your business from nothing and you’re now reaping the rewards. Where once there was a germ of an idea scribbled on the back of a notepad, now there is a fully functioning entreprise. It’s your business, and it’s your baby and you have a very specific vision of how you want it to run. This is commendable and fundamental to building the identity of your brand, but there’s just one problem… You’re trying to do everything yourself and that benefits nobody. The lot of an entrepreneur is challenging enough as it is, with long hours, stressful conditions and the ever present nagging feeling that the whole enterprise may well fall down all around you. While it’s understandable that you feel the need to do everything yourself (after all, who else knows your business and its needs like you do?), it may be to the detriment of your business, not to mention your health.

 

 

The burnout is real

Dashing around, micromanaging every department in your business is likely to lead to entrepreneur burnout. This means that you will feel constantly fatigued while still never being able to sleep, constantly stressed and like you’re carrying the weight of the world on your shoulders. This will inevitably lead to short term memory problems, making mistakes, losing your temper with your friends, family and employees and basically failing to become the kind of entrepreneur you want to be.

Not only is this not sustainable (you’re only human, after all), it will have a profoundly detrimental effect on your quality of life.


Just because you can, doesn’t mean you should

You’re a skilled and multi talented person who’s full of get up and go. These are the exact qualities that make you a great entrepreneur. But like anyone else, you have areas in which you’re well versed and talented and areas in which you need development. Even the most multi talented people need to acknowledge that they should leave some of their operations to the experts. While investing in outsourced IT consulting and support services, digital marketing and Human Resources may represent yet more overheads, they will massively improve the operation of your business as well as your quality of life. Sure, you may be able to do all of these things yourself, but this may lead you to spread yourself too thin making you unable to steer the ship from a managerial perspective.

 

The key to consistency is training

Though it’s understandable that you have a specific vision for how you want customers to be managed and procedures to be followed, the key to this is not in doing everything yourself. The key lies in a robust and ongoing program of training to ensure that your every employee is properly indoctrinated in the ideals and values that make your business stand out from your competitors and know how to embody those qualities in every aspect of their working day. Thus, you will be able to relax every now and then with the peace of mind that comes from knowing that your employees respond to the everyday challenges presented to your business in the same way that you would.

Category: Business

4 Of The Most Important Steps To Starting A Successful Business

Starting a successful business doesn’t happen overnight, and it doesn’t happen by accident. You need to make sure you’re setting yourself up to own a successful business right from the start – the way your business starts will often dictate how it turns out a year, two years, or even five years down the line. If you want to make sure your business is successful, make sure you follow the below steps to starting a successful business:

 

 

Come Up With A Viable Idea

First of all, you need to make sure your idea is viable. How do you do this? Start off by brainstorming a list of ideas, and don’t censor them yet. Once you have your list, you can begin to think about them more thoroughly. For example, some would probably make great home businesses, while others wouldn’t. Think about where you want to start your business and how you want it to turn out. Home businesses will often turn out very differently to enterprises you start in an office building. You can then figure out if the idea if viable. How much work will you have to put in to make money? How much money could you stand to make? Will you need employees? Thinking about each idea and thoroughly immersing yourself in the possibility of owning the business will help you to get a feel for whether it’s a viable idea or not.

 

Research Your Market

You need to do as much research on the market as possible so you know what you should be doing with your business. What do they like? What don’t they like? What do they wish businesses in the industry did/didn’t do? What are your competitors doing? What could you do better? Doing as much research as possible will get you off to the best start.

 

Know Your Numbers

Knowing your numbers can be tough when you’re just starting out, but a rough idea can help you. For example, you’ll likely need business capital to get started, so you’ll want to look at details about business loans and have an idea of the amount of money you’ll need to start your business. How much do you think you’ll need for supplies, your premises, your staff, to keep you going if things get quiet? How much do you think you’ll make? All great entrepreneurs know their numbers like the back of their hand.

 

Create A Business Plan

Creating a business plan is something that might seem boring, but it can help you to keep going even during the tough times. It can keep you focused, and help you to take a new direction if necessary. You can outline exit strategies, plan A and plan B, how you’ll get funding, what you’ll do with it, and everything else you need to know. A business plan is for you, to help you get a feel for whether this business is truly going to work or not, and for an investor to look at if you want to get more capital. It always helps to have one.

 

 

Category: Business

You Got The Sale, But Can You Deliver?

When running a business that sells from an online, mobile, or on-the-phone customer experience, securing sales might be your greatest concern. But it’s not the digital storefront or the marketing and conversion process that’s most likely to cause you to lose customers. The number one reason for poor customer retention is a delivery system that simply isn’t working. Here, we’re going to look at how to ensure your deliveries are convenient, efficient, and reliable not just for your customers but for you and your bottom line, too.

 

Run a ship-shape warehouse

All deliveries begin in the warehouse. It’s not just a place to store the goods before you deliver them, keeping it organised is integral to ensuring deliveries can begin as promptly as possible. Systematic organisation of stock, monitoring inventory levels, and keeping the warehouse well-lit and clean makes it a lot easier to find the goods you need when you need them. Efficient storage solutions with the proper racks and transportation equipment are also key in avoiding causing any damage to your stock. A high portion of faulty goods returns happen because goods were damaged not in transit, but in the warehouse before the delivery process even began. Along with the right equipment comes the need for ongoing training and retraining for staff. Appointing a warehouse safety officer can help you better spot potential risks to ensure relevant training to those who encounter or cause them.

Keep it connected

The warehouse is only one part of the overall supply and delivery chain, however. It only works effectively if it is working in tandem with all the other moving pieces. The packing room, the order completion system in your storefront, and the fleet management system should all be connected to it. Inventory management software is making it easier to connect these systems together, so that the warehouse team knows an order has begun as soon as it has processed just as your ecommerce storefront can update automatically with changes in stock, avoiding you from taking any orders for items that you don’t have.

Keep it electronic

The more you can avoid cluttering the warehouse and the delivery system, the better. The fewer resources you waste, the better. Many warehouses and businesses are starting to go completely paperless, relying instead on fully electronic processes. Using handheld devices like barcode readers to measure stock levels instead of noting on paper and using workflow tools for processing instead of transferring documents physically can save a lot of time. It also saves space that might otherwise be used to contain cabinet upon cabinet of files.

 

DIY or let someone else?

What about the transportation and fulfillment process itself? Many new businesses will sign up with a courier or delivery service that can help quickly get the business rolling. Saving you from the costs of purchasing and maintaining your own vehicles, many shippers will even provide free shipping materials such as boxes. However, as the business grows, the lack of control over your own delivery system can limit you. The more deliveries the manage, the less cost-effective it is to outsource, as well. When a business grows to a certain size, it has to look at the trucks in stock from their local suppliers and start building their own fleet. This also means creating safe driving policies, hiring drivers, and ensuring effective maintenance of vehicles. It takes more work, but in the end, it can make the process much more efficient, especially with the help of some of the tools we’re going to look at now.

Know the way

One of the reasons you want more control over your own deliveries is to better understand the delivery process. In particular, effective route creation and management can help customers receive deliveries much sooner as well as saving you money. Using fleet GPS technology, you can gain insight on the paths your drivers take. You can look at areas where they slow down due to traffic, for instance, and help them alternate roads that help them avoid them. What’s more, by planning more stops per route, you can ensure that every time a vehicle leaves the warehouse, it is fulfilling as many orders as possible before returning. Many fulfilment service providers include GPS tracking as a way to keep you informed of where your goods are at any given time, but you won’t be able to use those insights to customise routes and improve driving habits unless you are in full control of your fleet.

Keep the customer informed

The information gathered from your GPS delivery tracking won’t just help you, it will help the customer, too. Knowing where their package is through a parcel tracking feature can keep customers from becoming agitated or restless, offering them some peace of mind that their goods are, in fact, on the way. When they’re selecting their delivery options, for instance, ensure your system can provide estimated delivery dates for them. Connecting your GPS tracking to your customer experience can help provide real-time updates that stop them from clogging up your customer service channels with requests as to where their package is and when they can expect it.

 

Customer service is key

Of course, regardless of how automated, efficient, and easy-to-use your ordering and delivery services are, your customers are still going to have questions. Many ecommerce platforms still have trouble with customer support and it’s often down to two issues. The first is a lack of information. If your customer support team doesn’t have easy access to information on orders, stock levels, delivery location, and more, the customer will end up having to wait much longer for the answers they want. The second issue is a lack of the proper channels. Customer service should be accessible and highly visible. If a customer can’t see an easy way to connect with an online representative or a phone number to call, they are just as likely to cancel the order than to keep searching.

The cost conundrum

Every business running a delivery service is going to have to take a closer look at how, exactly, they price those deliveries. How much do you charge customers for deliveries? Some businesses, if they are able to cover their costs in their overall profits, will offer free delivery but that’s not an option every business can rely on. Others price on cost, keeping the charges for delivery transparent so customers know they’re not paying more than they should. What you should avoid, however, is attempting to use the delivery cost as an opportunity to profit further. Many customers will be savvy about the costs that other companies charge and will know when they’re being nickeled and dimed.

Reckoning with returns

Every business is legally required to have a returns policy that deals with faulty goods. But there is some wiggle room to be found in the creation of your own returns and refunds process. Ensure you educate yourself fully on your customer’s rights, avoiding the chance that a customer might opt to take legal action. It’s a good idea to see the status quo of returns policies within your industry by taking a closer look at those provided by competitors. You don’t necessarily have to guarantee returns for goods bought by mistake or ones that the customer later changed their mind on. By having a more open returns policy, however, you could boost customer satisfaction and retention rate.

 

Incentivise better deliveries

As effective as your systems may be and as much as you may automate different parts of it, you’re going to be relying on humans who are prone to error. Safety and efficiency in the warehouse, cost-effective driving, better organisation and handling of goods, these all depend on the different members of your team. The best way to make sure your people are as efficient as your systems is to incentivise it. Create a rewards system that takes into account different key performance indicators, offering something in return for those who keep the system running on time while withholding from those who fail to meet their targets.

Follow up with the customer

You want to know how effective the changes you make to your delivery system are. Following the metrics of employee performance, inventory levels, warehouse management and so on can give you some insights but the customer experience can be harder to measure. Ensure that you seek customer feedback on your delivery system, leaving it open for recommendations and reports of substandard service. Not every customer will take advantage of the chance to leave feedback. You can encourage feedback, however, by working to improve a sense of a positive customer/company relationship. A thank you letter or email and even a little bonus in the delivery, such as a pack of sweets, can help increase the emotional impact of receiving their goods, which can encourage them to engage more positively with the company.

From the customer experience to the warehouse organisation to the transportation of the packages, your delivery system needs to be connected from top to bottom. You can reduce your own costs as well as ensuring customers are better informed and satisfied.

 

Category: Business

Use Digital Marketing – Anytime Anywhere by Junaid Ali Qureshi

The rise of the innovative trends in digital marketing is a proof of how far marketing has come since the late nineties. The present era is all about building new marketing strategies, incorporating new trends in it and producing the better result than the previous ones. Every now and then, the marketing and branding teams and advertising companies in Dubai and elsewhere are in the quest of raising the standards of their campaign in order to achieve business success.

The good news about digital marketing is that it can be done at anytime from anywhere. The idea behind its dominance is to create ease for the marketers, improve their and business performance and impart an exceptionally amazing customer experience. The offline marketing and advertisement that used to compel the viewers to participate in the sales have now shifted towards a better marketing approach to online internet services. It is simple, easier to conduct and produces more results. Before we introduce you the latest trends and benefits of the digital marketing, let’s find out what it is.

What is digital marketing?

It is widely known as the promotion and marketing of the products using the internet service on the digital technologies like laptops, mobile phones, and display advertisements. There are seven foundational disciplines of digital/ online marketing and each one of them has a huge impact on the progress of the marketing campaign.

Digital marketing is made up of search engine optimization, search engine marketing, content management, social media marketing, affiliate and email marketing, and pay-per-click advertisement. Though offline marketing is one of the two pillars of digital marketing according to Neil Patel, we’ll discuss the online marketing below.

 

How to use digital marketing to increase sales?

There are dozens of benefits of digital marketing that can help you boost your business. Among them, the increase in return on investment, driving more traffic, increased sales and conversions are the top ones. Also, the implementation of digital marketing enhances the brand reputation and caters to the needs of mobile consumers. This type of marketing is often termed as being cost-effective. According to the Gartner’s digital marketing spend report, 40% of the people claimed to save a considerable amount of money by using digital methods of marketing their products and services.

Tony Delmercado, the co-founder, and COO of Hawke Media shares his thoughts on online marketing by saying, “Small efficiency improvements in conversion rates, email capture, and retargeting can pay huge dividends — tighten up the mouse trap first, then buy eyeballs. You’ll acquire and retain customers more cost-efficiently and keep money in your coffers for higher-risk marketing strategies.”  Thus, there are expert techniques and ways only through which you can make a fortune out of marketing.

Here are the latest essentials of digital marketing for 2018 that you can implement at any time and from any place you are:

  1. Strengthen your hold on blogging and content generation

Demand metric puts forward the study results that content marketing costs 62% less than the offline traditional marketing. It also states that it generates triple times more leads. With digital marketing at hand, it is necessary to nurture every opportunity at hand. Content generation and management is one of the best ways that promote digital marketing.

Thus, the ever-green trend in marketing is to focus on the content that you generate. Hire experienced and skilled writers, get content posts from the influencers and write blog posts. It has been proven that people who invest in blogging tend to get more customers for their business brand. Some recent innovative ways to tackle the content are as follows:

Learn the art of storytelling:

Story telling through SnapChat, FaceBook and Instagram are now viral! The idea is to capture the mesmerizing moment from the manufacturing or promoting the product department and posting it to make it accessible for the viewers. It helps in keeping them in the loop. Branding agency Dubai focuses on the art of storytelling as it is one of the trending ways of content marketing.

Invest in the world of video content:

The second way to promote content marketing is to use visual content. The videos are the finest way to communicate with the customers these days. On YouTube people watch a billion hours of video per day while on FaceBook 8 billion videos are seen every day. This shows how promising customer engagement is with the help of videos.

 

  1. Bring marketing automation into use

The digital technologies are advancing every day and new software are introduced in the market. Marketing automation is similar software that helps you prioritize and perform the marketing tasks much more effectively. For this, you need to take a look at your business goal list and identify how you can enhance the business revenue by incorporating the software in your business. The idea is to integrate marketing automation in your inbound marketing strategy and automate repetitive tasks.

  1. Identify your goals and tools to use

Digital marketing is goal driven. Though this not one of the latest trends, still it is the utmost action that should be taken by the marketers. Shooting aimlessly would result in no potential benefit. Thus, it is important to list down a series of goals that your business company wants to achieve. Then, in accordance with that, the marketing goals and domains on which more focus is required are decided. Also, there are several marketing tools in the market that help in improving the marketing practices. Using those vastly helps the marketer in making his work the best art piece.

  1. Long-term bonding with social media marketing

The social media marketing trends are constantly changing owing to their great response. The things you need to keep your eye on is the long-term active presence of your social media profile. It is not a one day job to maintain and manage the social media network instead it requires dedication, consistency and long-lasting effort to enhance the productivity of the business through social media. In 2017, a 60% increase in social media marketing budget was seen as compared to the previous year and in the coming years, even more, is expected. The trending uses of social media marketing include investing in influencers and micro-influencers, live streaming, generation Z, and the use of AR/ VR applications.

  1. Enhancing customer experience

You need to master the art of offering amazing customer experience and this is what promotes customer retention and generates more leads. All the efforts that you apply in digital marketing are weighed against the customer lead generation and amount of increased sales. The latest technologies like artificial intelligence and the use of chatbots, machine learning, augmented and virtual reality experiences; all of these are designed solely to enhance the customer experience.

An online marketing strategy is an extensive one which requires round the clock care and consideration. But, once you have built the foundation of digital marketing with the essential elements and ideas mentioned above, you’ll see how strong and useful it is!

 

Junaid Ali Qureshi

is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.

Category: Business, Marketing