Video walls are a relatively new phenomenon in today’s society. Major retail outlets have taken advantage of them already, as have large news outlets. Unfortunately, small and medium businesses are slow when it comes to embracing this technology. Many of them fail to realize the advantages that this technology offers them. Here are 5 huge benefits of using a video wall for your business.
- Video Walls Are Entertaining
People have a short attention span especially when they are on the move. For example, did you know that people usually look at a billboard for a maximum of six seconds? That is why most of them contain a few words so that people can read them in those few seconds. Fortunately, video walls do not suffer from these kinds of constraints.
More specifically, they may be smaller than billboards, but they are more captivating than these large advertisements are. They have moving images, texts, and captions. The resolutions are of high quality and adjusting the contrast, color, and brightness is possible as well. High-quality pictures and changing content means people will look at your ad for a long time.
- A Modern Look for Your Business
People love change especially when it comes to retail outlets and entertainment malls. For example, no one would want to shop in a mall built in the 90s without any renovations. Similarly, no one would want to watch a game in a sports bar that has an old television.
Video walls can help you with that. They are the latest forms of signage for businesses, so your customers will find them interesting. Your customers will also love them because they are big and bold. They are beautiful as well so they will help you hide mundane backgrounds. Additionally, you can arrange them to achieve various shapes enhancing the setting of your premise.
- Video Walls Are Interactive
The problem with most displays in business enterprises is that the level of interaction is minimal or nonexistent. For example, you can only view print signs including banners. You cannot scroll through them. Unfortunately, most electrical signs lack interactivity as well. Videos walls are changing this dynamic completely. They are an advanced form of technology that includes touch-screen capabilities. Similarly, news anchors touch their video walls screen to show you the next clip. Now your customers can do that to see the next product that you have on offer.
- Changing Content Is Easy
You cannot change a print sign. Instead, you can only print another one. This lack of control over your signs is terrible for business. For example, you cannot change the prices on display once you alter them. That means communicating to your clients would be a painful process. Video walls are the best when it comes to controlling your content. More specifically, you can change it instantly without any formal training. It takes the touch of a button, and you can change the video that is on display. You can hit another button, and it will display an urgent textual message to your audience. In other words, you control your content.
- Managing Certain Situations
Video walls are useful for enhancing security in your business. They will display everything on a single wall so following what is happening in your store is easy. That will make work less challenging than it already is for your security team. You can also use video walls for displaying specific events. For example, people can watch significant news items or games while they are in your store on these walls.
Mia Clarke is part of the content and community team at Userful.com, experts in all things video wall and display solutions. When Mia is not spreading the word about video walls she is often found discovering the great outdoors, walking or cycling.