When you think about marketing, you probably think about social media, press releases and so much more. These methods are very effective if you want to market your company and you’d be surprised at how easy they are for you to adopt. If you do want to break the mould a little bit or if you want to really go that extra mile to get your company noticed then you can find some helpful hints and tips right here.
Put it in the Sky!
The internet is a fantastic way for you to get the word out about your business, but if you know that your company is hosting an event and you want to get some publicity for this then why not try digital skywriting? This is very different to traditional skywriting because with the traditional method, an aircraft will write out the message for you. If you have digital skywriting however then you will have five aircraft working with one another and they will be using a computer as well. This regulates the amount of smoke that is being put out and it will also make your message much clearer. The best thing about this is that your message will be visible within a 15-mile radius. Try and be creative here and use a hashtag to go viral or even try and spell out a discount for your company. This is the best way for you to advertise if you have a lot of people in one place. If you want other ways to get some buzz about your brand then SEO & Web can help.
Everyone has an internet connection nowadays and even you’ll probably spend at least a few minutes browsing YouTube every day. Users upload all sorts of videos in today’s world. This can include helpful tutorials, comedy segments and so much more. The best thing about YouTube is that everyone can upload their own video and this means that you can take advantage of it for your own company as well. Creating a video to boost your marketing campaign is a fantastic way for you to get seen and with video content, you always have the chance to be creative. Use this chance to show people a side to your business that they would never normally have seen, and always put the work in to make sure that they are completely shareable.
Are you unfamiliar with flash mobs? Let’s say you are out in public, at a shopping centre or even at a train station. Before you know it, one person starts dancing and then before you can even comprehend what has happened, everyone around you starts dancing as well, as you are stood by yourself in complete awe. Flash mobs are a brilliant way for you to draw attention, so stage one, film it and turn it into a viral video. This can make your company super memorable and this is especially the case if you are able to incorporate your branding as well.
Street art really does come in many different forms and believe it or not, graffiti is not the only option that is available to you. There are so many options available at your disposal and you really do want to do something unique. You also need to do something unexpected as well. This is a brilliant way for you to get all eyes on you and this is especially the case if you are able to upload the art onto social media. Consider creating some street art that means something to your local community and put a donation tub right next to it. Then, give the money to your local community centre or do something to support your business. Little things like this can go a long way and this is especially the case if you are able to inject some creativity.
You may be thinking that hashtags aren’t all that unusual- but if you think about it, if you could tweet or even Instagram a hashtag and get free stuff from it, would you? Sure you would! Consider setting up a stand and give everyone who tweets about your company free stuff. They can do it on the spot and they can instantly choose their reward as a result. This is a fantastic way for you to really get creative with your branding and it could also mean great things for your social media page as well. You’d be surprised at how much this could help your brand to gain traction and every time someone does tweet, you then gain more exposure which could bring more people to your stall.
Pay it Forward
When you run a business, you don’t want to look as though you are all about making money. You also don’t want to look as though the only thing that you care about is your bottom line either, and one way for you to get around this would be for you to pay it forward. Do something nice, such as give everyone free coffee for one hour only. When you do give out coffee, try and ask your customers to then do something nice for someone else. This shows that you are not just out for yourself and it also shows that you genuinely care about those around you. If you are able to get noticed on social media for things like this then this can easily take your company viral and as you probably know, there are no limits at all to this.
Of course, there are always new marketing techniques for you to try and by putting the work in, you can be sure to really try and make the most out of the business that you have and even the resources that you have available. Why don’t you try the above tips today to see what they could do for your business? After all, you never know what could happen and by thinking outside the box, you can be sure to get a way better result.