The internet can be an all-consuming thing, particularly if your business is online-only. It can be easy to forget that there’s a whole world out there, and it’s filled with potential customers. Being able to promote your business effectively will help you to reach new clients and generate more income from your business. To do this, you’ll need an effective marketing strategy. Find out more about promoting your business to the outside world with the useful tips below.
Use traditional advertising methods
If you run an online business, it’s likely that your customers are global, not local. However, there is a lot of value in working with people in your local area to help you build some face to face relationships or even establish a premises for your business. Adopt the marketing tools of local business owners and find a way to connect with them. Advertising locally, through billboards or advertisements in the newspaper can help you to spread the word about your services and start building relationships with people in the local area.
Use PR to tell your story
Communities love a local success story, and if your online business has a good story to tell – make sure you share it. Getting press coverage for your business may not be as difficult as you think, and it’s a great way for local people to make a connection with your business and get directed to your services.
Networking is important for businesses, especially if you want to connect with other businesses in a specific area. Attend trade or network events and start talking to people about your services and what you can offer. Having something they can take away with them with your contact details is important, so think of some promotional items that people can take as a way to remember you. You could try button badges to promote your message, which is great for events where children are present or try other promotional giveaways that are more interesting than your typical business card. Make sure that your business website is present on all materials to help it stick in people’s minds.
Go local with your social media channels
Your social media channels are great for communicating with people on a global level, but they are a fantastic way to build relationships with local customers and businesses. Start including posts that have a local angle to show that you’re a part of the community. You can also use Facebook ads to market locally and include special offers for people in your local area. You might find that concentrating your marketing budget locally could generate more income than focusing on a wider area.
While marketing your website online is a great way to find customers, and once you’ve mastered the basics of promoting your business through social media, you can start to turn your attentions elsewhere. While many people spend a large portion of their day online, remember that there are other ways to promote your online business that can help you increase your visibility to the outside world.