Managing Your Online Presence
In this day and age your online presence is one of the most important parts of your marketing strategy and the day to day running of your business. Not only is the internet everyone’s first point of call when it comes to finding a new business or product, but it’s also where people do their research into said businesses and the reputation linked to it. Which is why having a strong and positive online presence is so important. To start with you need to ensure that the equipment you’re using isn’t going 5o hinder you by being broken or outdated, so have it looked at by an IT specialist company like https://littlecomputerpeople.com.au/pc-mac-repairs/, next, look into building a professional but accessible website and matching social media profiles, either DIY them or hire someone to do it for you.
Set time aside for updating and posting
Organise a set time each day to post something on social media, and once a week for a blog. But don’t just write anything – missing a week is much better than posting rubbish content. Being organised will help you to make sure you’re staying up to date online, and it also helps to gain and retain followers.
Bulk write to give yourself time off
To stop filler or bad posts, write up some posts in advance. You can schedule these to post automatically each week which is perfect if you’re going on holiday know you’re going to be too busy to do it. If you’re not big on writing, then look into outsourcing work to a freelancer through freelancer.com where you can request blogs or social media posts in bulk.
Alternatively, you can hire a full time or part time employee to manage your social media and website for you – this enables you to dedicate that time to other aspects of the job, while also ensuring that the content and relevancy of your blogs and posts are at a high level.
Social media is your best friend
Social media will always be the best tool at your disposal, it’s quick and easy to use and it can be a great way for you to interact with your customers. There are so many successful interaction examples littered throughout the internet where companies have used social media to diffuse a situation, reply to a comment and even slyly promote themselves through other company’s channels.
Keep your personal and business lives separate
You are not your business and your opinions are not your business’ opinions. You might feel strongly about a certain pollution, but that might alienate part of your audience if you were to promote that opinion as your company’s. Have values and have morals and stick to them – like against animal testing and for eco-friendly practices, but don’t get involved in debates that could lose you a huge chunk of your client base.