Has LinkedIn lost its way? The culling of value
LinkedIn has just notified its members via its help center, that LinkedIn Signal (recently renamed “Updates”) is to be sunset on the 29th July. (Update 23/07 “Signal” or it’s latest name “Updates” is 100% being sunset)
To me this is yet another blow in using this tool to engage with like minded business professionals. If you do not know what Signal is, it provided a great way to listen for certain updates relating to keywords you where interested in. They could come from status updates, profile updates, group updates. In essence providing a great way to connect and reach out to another and have a conversation.
What else have we lost, all of the applications. I used the WordPress application, a lot. They kept the events application for a while and then it was KIA. Answers was another great area to connect and build your expertise by helping others – KIA,
LinkedIn have been talking a lot about “Social Selling” and how their platform best suits this buzz word. So why oh why LinkedIn are you taking all the parts that suit, engagement, credibility and social selling, out.
Which element have you missed most as a result of the LinkedIn firing squad?
01/08 Update: A variation of the functions Signal offered will be available in LinkedIn’s Unified Search Engine – the date for this yet to be advised.