With summer well underway, we are now officially into festival season. And, you know what that means? It’s time to take your company on the road.
Whether you’re attempting to grow a food brand or extend your fashion reach, festivals offer fantastic marketing opportunities. People travel from all over the country. And, if you manage to secure yourself a spot, you can reach out to them all in one neat place.
Of course, though the crowds are ready-made, it’s down to you to consider how to impress them. And, if you want to gain the full benefits, you’ll also need to think about how you can turn festival customers into loyal followers. Lucky for you, that’s precisely what we’ll be talking about here. So, read on to find out how to make sure that festival romance doesn’t end once you pack up and go home.
Offer competitive prices
When companies head to festivals, they often charge above the odds. And, undeniably, you can raise your prices a little. But, don’t get carried away. Raise your rates as much as you need without making them extortionate. That way, you’re sure to stick in people’s minds at a reasonable business. That alone could be enough to see those customers coming back down the line.
Give them a way to remember you
Make sure, too, to give festival customers a way to remember you. Business cards are a fantastic idea here. Include your website and twitter handle, then pop these in each customer’s bag. Equally, you could offer branded bags. It might even pay to get something fun, like a small company badge for each customer. That way, there’s a whole load less chance you’ll blend in with the other stalls in their memory.
Make sure you’re one of the last standing
Over the course of a long festival, many companies may start to struggle. Some will run out of stock while others will find stall generators give up the ghost. Slowly, those still operating will reduce. And, that’s when you can really make ripples. As well as showing you to be professional, this again ensures you stand out from the crowd. And, that can keep those customers remembering you for a while to come. So, develop a delivery system which ensures you never run out of stock. Take a spare generator to ensure you don’t lose power. You could even look out for a crane truck for sale which will allow you to tow broken equipment and hide the evidence from passersby. They’ll be left wondering how you’ve managed to stay afloat when so many others have fallen. And, you can reap the rewards of those soaring profits.
As you can see, anyone who says festival romances don’t last is wrong. All you need to do is put in a little effort, and make sure you’re thinking of the future from the very start. Then, that festival setting could soon become the backdrop for a long-term relationship you’ll both be happy with.