17 New Social Media Statistics

1) 27% of total U.S. internet time is spent on social networking sites. (Source: Experian) Tweet this stat!

2) 15% of total U.S. mobile internet time is spent on social networking sites. (Source: ExperianTweet this stat!

3) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Source: HubSpotTweet this stat!

4) Social media lead conversion rates are 13% higher than the average lead conversion rate. (Source: HubSpotTweet this stat!

5) 21% of marketers say that social media has become more important to their company over the past six months. (Source: HubSpotTweet this stat!

6) 74% of all marketers say Facebook is important to their lead generation strategies. (Source: HubSpotTweet this stat!

7) Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day. (Source: HubSpotTweet this stat!

8) 52% of all marketers have found a customer via Facebook in 2013. (Source: HubSpotTweet this stat!

9) On Facebook, brand posts get half of their reach within 30 minutes of being posted. (Source: SocialbakersTweet this stat!

10) 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: SyncapseTweet this stat!

11) 43% of all marketers have found a customer via LinkedIn in 2013. (Source: HubSpotTweet this stat!

12) 36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpotTweet this stat!

13) 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population. (Source: Compete and TwitterTweet this stat!

14) 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour. (Source: American ExpressTweet this stat!

15) Women are more likely than men to regularly check out a brand’s social page (48% vs. 43%). (Source: IpsosTweet this stat!

16) 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012. (Source: HubSpotTweet this stat!

17) Approximately 46% of online users count on social media when making a purchase decision. (Source: NielsenTweet this stat!

Source: Hubspot

Simple & Brilliant Outdoor Ad Campaign

IBM Ben Martin Smarter

Advertising for innovative products and services are everywhere, but it’s rare to find any that will actually help you out in that very moment. IBM does just that with its new outdoor advertising campaign from Ogilvy & Mather France, Adweek reports.

A simple curve in three different outdoor ads help them turn into structures that are actually useful to passersby: benches, shelters, and a smooth runway along a stairwell for bikes or luggage. The simple bit of innovation showcases the way IBM approaches the world while also hoping to inspire others to share their ideas on making cities more efficient and effective for its residents.

Each ad encourages consumers to visit People4smartcities.com. “If cities were smarter, then life in cities would be better,” IBM points out in its video of the ads while also noting that the hope is that the ads will “spark positive change” and “unite city leaders and forward-thinking citizens.”

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Orignal post from BrandChannel by Mark J. Miller

20 Things You Should Share On Social Media

20 Things You Should Share On Social Media

(excerpt taken from Jeff Bullas article)

YouTube Videos reviewing products or showing how to construct a product for DIY
Photos of events, exhibitions and post them on Flickr
If you are a creative business and create images and art also put them on Flickr or other social media sharing sites
Audio recordings of your online videos put them on your website or blog
PDF documents of offline archived information that is appropriate to put online
Slideshare presentations
Graphs
Infographics Webinars Podcasts
Music if you are a musician
Text format of your video blog posts
Microsoft Office Documents
Notes displaying keypoints from your power point presentations Newsletters
Press releases about your brand
News items about your company
Your Bookmarking such as Delicious, Stumbleupon and Digg Competitions shouldn’t be just advertised on traditional Mass Media but shared via social media ..have a look at Ford’s Fiesta competition
Share your humour.. mix up your serious content with some humorous photo’s, articles and even cartoons

Every one of these different types of content or “digital assets” can be published on multiple social media channels that are appropriate to leverage your content by world of mouth.

via 20 Things You Should Share On Social Media | Jeffbullas’s Blog.

What content are you sharing on social media and can you do it better?

Why Companies Need to be Prepared for Online Criticism

Social media has empowered businesses of all shapes and sizes across almost every industry to raise brand awareness, engage a global audience, boost traffic  and drive sales – when used the right way.

But it’s all about engagement and having a conversation. Social networking by definition implies a two-way relationship and people buy from people, brands need to be prepared to manage the bad with the good. No business model is perfect, and companies make mistakes. Are you ready to deal with the criticism?

Perhaps surprisingly, a recent survey revealed that just 29 percent of companies have a social media strategy in place, and two in five (40 percent) rated themselves as unprepared for online criticism.

Are you?

Selling through Social Media [Infographic]

InsideView‘s new infographic shows how effective social media marketing has become for B2B. I would have liked to have seen some statistics for Pinterest , YouTube and  Google+

The bottom line shows that companies that are using social and blogging platforms are generating more leads and more sales. Here are just a few of amazing stats:

B2B Social Media Tweetable Stats

  • 67%  more leads per month for companies with an active blog.
  • IBM reported a 400% increase in sales tied to social selling.
  • 90% of B2B companies reported using Facebook.
  • 53% of B2B companies reported using Twitter.
  • 47% of B2B companies reported using LinkedIn.
  • 33% of B2B companies reported using a blog.

 

Where has Social Media worked for you? Share your experiences in the comments below