Managing Your Online Presence

 

In this day and age your online presence is one of the most important parts of your marketing strategy and the day to day running of your business. Not only is the internet everyone’s first point of call when it comes to finding a new business or product, but it’s also where people do their research into said businesses and the reputation linked to it. Which is why having a strong and positive online presence is so important. To start with you need to ensure that the equipment you’re using isn’t going 5o hinder you by being broken or outdated, so have it looked at by an IT specialist company like https://littlecomputerpeople.com.au/pc-mac-repairs/, next, look into building a professional but accessible website and matching social media profiles, either DIY them or hire someone to do it for you.

 

Set time aside for updating and posting

Organise a set time each day to post something on social media, and once a week for a blog. But don’t just write anything – missing a week is much better than posting rubbish content. Being organised will help you to make sure you’re staying up to date online, and it also helps to gain and retain followers.

 

Bulk write to give yourself time off

To stop filler or bad posts, write up some posts in advance. You can schedule these to post automatically each week which is perfect if you’re going on holiday know you’re going to be too busy to do it. If you’re not big on writing, then look into outsourcing work to a freelancer through freelancer.com where you can request blogs or social media posts in bulk.

 

Consider hiring

Alternatively, you can hire a full time or part time employee to manage your social media and website for you – this enables you to dedicate that time to other aspects of the job, while also ensuring that the content and relevancy of your blogs and posts are at a high level.

 

Social media is your best friend

Social media will always be the best tool at your disposal, it’s quick and easy to use and it can be a great way for you to interact with your customers. There are so many successful interaction examples littered throughout the internet where companies have used social media to diffuse a situation, reply to a comment and even slyly promote themselves through other company’s channels.

 

Keep your personal and business lives separate

You are not your business and your opinions are not your business’ opinions. You might feel strongly about a certain pollution, but that might alienate part of your audience if you were to promote that opinion as your company’s. Have values and have morals and stick to them – like against animal testing and for eco-friendly practices, but don’t get involved in debates that could lose you a huge chunk of your client base.

 

Make Money By Sitting at Home Through Digital Marketing

The digital marketing is defined worldwide as the promotion of the new/ existing brand using digital technology. It is done via the mobile phones, desktop screens, digital signage, and other digital devices. This professional domain requires two things, one is the digital device and the other is a perfect internet connection. The fact that all the work is done through the internet allows the employees to have flexible workplaces and working hours. The internet is accessible at any place at any time. Thus, digital marketing is the ideal professional that facilitates working from home as a full-time worker, part-time worker or a freelancer.

Many studies are conducted debating the benefits of flexible working hours and workplace. One of them conducted by Alfred P. Sloan foundation states, “Employees working in an environment viewed as more family-supportive experienced lower levels of work-family conflict. The reduced work-family conflict was in turn related to greater job and family satisfaction, followed by greater overall life satisfaction.” Nonetheless, it helps the companies save their health insurance costs and witness a positive work environment too.

Here are the different digital marketing job options that you can avail by staying and working at home:

  1. Marketing analyst

Become a marketing analyst! This is how the branding agency Dubai found its highly skilled marketing analyst. While in search of a creative yet talented analyst, the team came across a freelancing worker and assigned him a few tasks. The regular submission of quality work impressed the team and they hired the employee for a permanent job. You can try your luck too!

The job nature of a marketing analyst is to study the data given by the company, analyze it and come up with a strong, challenging and an impressive marketing strategy. This requires a peaceful environment, detailed study, and an organized yet quiet workplace. Your home or your study room is the perfect place for this job. Look for different opportunities and work as an analyst.

  1. Content manager and strategist

Generating good content requires time, determination, good research, creative mind and know-how of the latest trending styles. The job of content management for a brand requires studying the brand and discussing the type of content they want you to generate. Once this conversation is done, you can easily work through your home and submit content on regular basis via emails to the company you are working for.

The job here varies as you can be the content strategy developer (working on the disciplines that must be added in the content marketing campaign), a content generating team manager or simply a writer.

How to manage your content generating team through the home?

The technologies like webcam and applications like Skype that offer conference calling and video chat has made it easy for you to work from any place you find comfortable. Add the use of OneDrive or the Google Drive and you’ll be able to delegate the tasks to your workers quite easily. By staying at home, you can update the documents, edit the submitted work and approve any other piece of content sending it to the main client. Just learn the use of latest technology and you’ll be able to work from home.

 

Blogging and guest posting:

Blogging is another creative way to earn through digital marketing. Many brands all around the world run their blog along with their official website. The blogs offer the viewers the type of content that they want to read like answers to different queries, latest news and reviews on the newly launched products and so on. The blogs help keep the viewer in the loop and make them feel valuable. Thus, you can write a blog for a company who is establishing its brand. Blogging is one of the best ways to earn money through digital marketing. Also, there is the job of guest posting. It allows you to contribute articles and content posts to different websites sharing your ideas on the desired topic.

Sell photos/ videos online:

The advertising companies in Dubai often buy photos and visual content videos that they find new and interesting. If you are good at photography or video making, you can sell the photos and short videos to digital marketing companies as well.

  1. Strengthen your hold on social media

The versatile and never-ending branches of digital marketing call upon workers to contribute in any way possible. Like content marketing mentioned above, the social media marketing is one of the best ways to earn money through digital marketing. The multiple jobs that you can do from home in this domain include:

  • Create fillup forms to generate leads
  • Generate advertisement layouts and campaigns on LinkedIn, Twitter and FaceBook
  • Post, re-post and share content post links on different social media
  • Increase the page likes/ followers
  • Comment on different posts
  • Offer prompt customer care service via social media platforms
  • Manage the social pages and post regular updates
  • Try to reach the maximum amount of targeted audience

Other than these options, you can make videos for YouTube, run your own channels there and earn money from it. The whole procedure is a bit lengthy and requires consistency but it is one of the easiest ways to make money by staying at home.

  1. Work on an e-book

While working on an e-book, the digital marketing expertise that is required include impressive content generation and advertisement of the e-book. Choose a nice, trending topic and then focus on the pattern that the majority of the users find easy to read and understand. Come up with new, fresh content and use all your creative skills to make this book a great read.

Once it is finished, you can advertise it on the online e-stores like Amazon or any other online store, sell it there and earn money through it.

  1. Join different freelancing platforms

The dozens of freelancing platforms are available on the internet. From freelancer to Upwork, Fiverr and many others; you can get digital marketing related projects from clients throughout the world. These portals are the most renowned freelancing hubs where you can get jobs according to your talents.

The nature of online marketing jobs is different. You can upload your gigs or make a statement of what kind of work you can handle. Bidding on work project also helps in increasing the chances of getting a job in digital marketing at home.

 

  1. Product marketing manager

The product marketing manager has to mainly establish an active on-site performance, keep himself up to date with the latest product release and master internal communication. All of these can be done by staying at home. All you need is a working internet connection, understanding of the software and information of the web-based products. RightScale, a Santa Barbara-based cloud computing firm is one such example of the startup offering the work-from-home position to the product marketing manager. You can find more on the internet.

  1. Profit by selling products on an e-store

The online stores are extending their roots into every possible professional domain. From the educational sector to the medicinal, fashion to technology; you’ll find e-stores selling products/ services from a variety of categories. You can make use of this digital marketing branch. Design products like online educational courses, video tutorials, hand-made products or clothes and sell them on platforms like Udemy, YouTube, Etsy, and others. It is one easy way to earn money via online marketing!

Satisfied much?

The seven different ways that we have listed above cover most of the job possibilities in the digital marketing domain. The catch is to find something that you are good at. The above-mentioned seven branches allow you to discover more work positions within them. Browse through your options and find more opportunities to make money through the home.

 

 

Contributor

Junaid Ali Qureshi

is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.

Use Digital Marketing – Anytime Anywhere by Junaid Ali Qureshi

The rise of the innovative trends in digital marketing is a proof of how far marketing has come since the late nineties. The present era is all about building new marketing strategies, incorporating new trends in it and producing the better result than the previous ones. Every now and then, the marketing and branding teams and advertising companies in Dubai and elsewhere are in the quest of raising the standards of their campaign in order to achieve business success.

The good news about digital marketing is that it can be done at anytime from anywhere. The idea behind its dominance is to create ease for the marketers, improve their and business performance and impart an exceptionally amazing customer experience. The offline marketing and advertisement that used to compel the viewers to participate in the sales have now shifted towards a better marketing approach to online internet services. It is simple, easier to conduct and produces more results. Before we introduce you the latest trends and benefits of the digital marketing, let’s find out what it is.

What is digital marketing?

It is widely known as the promotion and marketing of the products using the internet service on the digital technologies like laptops, mobile phones, and display advertisements. There are seven foundational disciplines of digital/ online marketing and each one of them has a huge impact on the progress of the marketing campaign.

Digital marketing is made up of search engine optimization, search engine marketing, content management, social media marketing, affiliate and email marketing, and pay-per-click advertisement. Though offline marketing is one of the two pillars of digital marketing according to Neil Patel, we’ll discuss the online marketing below.

 

How to use digital marketing to increase sales?

There are dozens of benefits of digital marketing that can help you boost your business. Among them, the increase in return on investment, driving more traffic, increased sales and conversions are the top ones. Also, the implementation of digital marketing enhances the brand reputation and caters to the needs of mobile consumers. This type of marketing is often termed as being cost-effective. According to the Gartner’s digital marketing spend report, 40% of the people claimed to save a considerable amount of money by using digital methods of marketing their products and services.

Tony Delmercado, the co-founder, and COO of Hawke Media shares his thoughts on online marketing by saying, “Small efficiency improvements in conversion rates, email capture, and retargeting can pay huge dividends — tighten up the mouse trap first, then buy eyeballs. You’ll acquire and retain customers more cost-efficiently and keep money in your coffers for higher-risk marketing strategies.”  Thus, there are expert techniques and ways only through which you can make a fortune out of marketing.

Here are the latest essentials of digital marketing for 2018 that you can implement at any time and from any place you are:

  1. Strengthen your hold on blogging and content generation

Demand metric puts forward the study results that content marketing costs 62% less than the offline traditional marketing. It also states that it generates triple times more leads. With digital marketing at hand, it is necessary to nurture every opportunity at hand. Content generation and management is one of the best ways that promote digital marketing.

Thus, the ever-green trend in marketing is to focus on the content that you generate. Hire experienced and skilled writers, get content posts from the influencers and write blog posts. It has been proven that people who invest in blogging tend to get more customers for their business brand. Some recent innovative ways to tackle the content are as follows:

Learn the art of storytelling:

Story telling through SnapChat, FaceBook and Instagram are now viral! The idea is to capture the mesmerizing moment from the manufacturing or promoting the product department and posting it to make it accessible for the viewers. It helps in keeping them in the loop. Branding agency Dubai focuses on the art of storytelling as it is one of the trending ways of content marketing.

Invest in the world of video content:

The second way to promote content marketing is to use visual content. The videos are the finest way to communicate with the customers these days. On YouTube people watch a billion hours of video per day while on FaceBook 8 billion videos are seen every day. This shows how promising customer engagement is with the help of videos.

 

  1. Bring marketing automation into use

The digital technologies are advancing every day and new software are introduced in the market. Marketing automation is similar software that helps you prioritize and perform the marketing tasks much more effectively. For this, you need to take a look at your business goal list and identify how you can enhance the business revenue by incorporating the software in your business. The idea is to integrate marketing automation in your inbound marketing strategy and automate repetitive tasks.

  1. Identify your goals and tools to use

Digital marketing is goal driven. Though this not one of the latest trends, still it is the utmost action that should be taken by the marketers. Shooting aimlessly would result in no potential benefit. Thus, it is important to list down a series of goals that your business company wants to achieve. Then, in accordance with that, the marketing goals and domains on which more focus is required are decided. Also, there are several marketing tools in the market that help in improving the marketing practices. Using those vastly helps the marketer in making his work the best art piece.

  1. Long-term bonding with social media marketing

The social media marketing trends are constantly changing owing to their great response. The things you need to keep your eye on is the long-term active presence of your social media profile. It is not a one day job to maintain and manage the social media network instead it requires dedication, consistency and long-lasting effort to enhance the productivity of the business through social media. In 2017, a 60% increase in social media marketing budget was seen as compared to the previous year and in the coming years, even more, is expected. The trending uses of social media marketing include investing in influencers and micro-influencers, live streaming, generation Z, and the use of AR/ VR applications.

  1. Enhancing customer experience

You need to master the art of offering amazing customer experience and this is what promotes customer retention and generates more leads. All the efforts that you apply in digital marketing are weighed against the customer lead generation and amount of increased sales. The latest technologies like artificial intelligence and the use of chatbots, machine learning, augmented and virtual reality experiences; all of these are designed solely to enhance the customer experience.

An online marketing strategy is an extensive one which requires round the clock care and consideration. But, once you have built the foundation of digital marketing with the essential elements and ideas mentioned above, you’ll see how strong and useful it is!

 

Junaid Ali Qureshi

is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.

How Social Media Helps Thrive Your Business by Junaid Ali Qureshi

The social media stats by ‘we are social’ suggests that by the end of 2017, there were 2.80 billion active global social media users. Among them, the FaceBook social media platform had 1.37 billion active users. This number is soon to be rounded off to 2 billion alone for the most trending social media platform in the year 2018. The next in line is Instagram followed by Snap Chat and Pinterest. Each social media platform offers great benefit.

The power of connecting with the people all around the world, through one way or the other, that it holds is immensely valued in the global business industry. The different business firms in U.K, U.S, the Middle East, and the advertising agencies in Dubai invest their time, money and effort in social media for the betterment of the business company. The social media marketing is at its peak in the present era and here is how it helps thrive your business:

  1. Helps in the initial ‘creating awareness’ phase

The social media promotes a business industry by creating awareness about the brand products and services on a large platform. Whether you have a small business or a large setup, it is impossible for you to sell the products if you haven’t introduced your brand to the general populace. The first thing that the social media helps in doing is creating your online presence. Once the brand is on the online platform, you can add photos, images, live videos, short videos and blog posts to let others know about your brand and how it works.

  1. Generates interest and encourages the action of the viewers

The leading branding agency Dubai shares their experience of social media marketing. They vouch for the fact that it helps in directing the interested viewers to the official website thus generating leads. Is it possible? Yes, it is!

The social media network is the ideal way of digital communication and without it, it is nearly impossible to reach billions of people at once (explained ahead). Thus, it can be used to drum up interest in your product as well. The discount offers, sales contests and give away offers attract the users instilling the interest to invest in the brand. Furthermore, the call-to-action on the social media encourage the users to click on the website link. The link directs them to the website’s landing page which in return helps thrive the business.

  1. The wide reach of the social media platform

As mentioned above, the numbers of people who use the social media are countless. This means if you are investing in a national or international business brand, you’ll need to reach out to a lot of customers to make your brand popular. The social media networks are the golden place to do so. You can target any type of valuable customers you want. According to Marketing Sherpa, the 95% of the online adults aged 18 to 34 most probably follow a business brand via social media. The adults in every region of the world, either men or women, use Social Media. Even the children and elderly, and people from every profession use it making it easier for you to reach the general and desired population.

  1. Drives more traffic to the website

The use of images, blog posts, content status, and videos on the social media platform helps in driving more traffic. The followers of the business brand are attracted and convinced to browse through and see what the brand offers. The CTAs and impressive brand’s discount offers enhance the trust and drive more traffic to the official website through the shared links.

 

 

 

  1. Improves the website’s SEO

The studies show that establishing an online presence on the social media networks and promoting the brand there helps in elevating the rank of the official website in the search engine. There is no doubt that social media marketing is one of the best ways to conduct digital marketing. The multiple links shared and traffic driven through different sources along with its proper website development makes the business industry popular on the internet. Thus, it is important of search engine optimization!

  1. It establishes customer loyalty and relationship

Customer loyalty is what ensures the business growth and prosperity and to achieve this it is very important to maintain the social media business profile. An active profile is what proves to the users the authenticity and trustworthiness of the brand. The Texas Tech University’s report on social media concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Thus, focus on your social media marketing and facilitate the viewers as much as you can.

  1. A cost-effective way of marketing and promoting the business

There are both online and offline ways to market your business. The former one is cost-effective as compared to the latter one. This is because all it requires is a high-quality internet connection, a good digital marketing team with latest skills and expertise and investment in the form of innovative and new ideas.

A small business company can benefit from this nearly free, highly targeted, cost-effective marketing solution by carrying out the actions by themselves. And if they aren’t aware of how to do it, hiring a team that knows the job is the best resort. This still costs less than marketing through other means. Hubspot states that 84% of the marketers find as little as 6 hours of effort per week enough to generate increased traffic. Doesn’t this prove the cost and time-effectiveness of the social media marketing?

  1. Offers good customer support service

The Bain and Company showcase the result of a study saying that the businesses that keep in touch and engage with their customers are 20 to 40% more likely to earn increased revenue per customer. Also, the use of social media helps in keeping the customers intact. How does this happen? One of the reasons for this customer engagement and retention is the fact that social media allows the business to offer great customer support service. By solving the customer’s queries and problems, the business team makes them feel important and valuable. This is what maintains their loyalty to the brand.

  1. Increased social advertisements

The state of social 2018 report suggests that 67% businesses intend on increasing their advertisement budgets. This means that other than the offline advertisement and the one through GoogleAds, the scope of paid social advertisement is increasing rapidly. This is one of the latest trends to be followed in the social media marketing for the year 2018. The idea behind is to make the product known and accessible for all.

  1. Increases the sales

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When all the above-mentioned ways and techniques are summed up, they offer the result of increased sales of the product! The social media definitely helps in increasing the sales of both the offline and online business stores. A research shows that 70% business-to-consumer marketers acquire customers through the social media namely Facebook.

In the end:

These are the top ten ways in which social media boost the business industry. Running a business in a competitive environment like that of today is a tough job. It requires all the effort and sources that you can use as leverage against the other business and social media marketing is one of the best one. Start practicing social media marketing to understand in depth the way it promotes the business.

 

Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.

B2B Content Marketing Trends to Shape Your Strategy in 2018 and Beyond by Kimmy Maclang

The content marketing landscape is like a runaway train. It’s tough to keep up because everything moves so fast—thanks to search algorithms and the emergence of new technologies like marketing automation and big data. There are now more platforms than ever where consumers and audiences can be reached.

As a result of these emerging technologies and consumption behaviors, our attention spans have shortened significantly and the way we create, search, consume, and share content is changing. The lines between the various digital marketing disciplines are now becoming increasingly blurred, with each discipline overlapping another as campaigns become highly-integrated.

 

Adapting to Change

Consumers nowadays are smarter and more powerful than ever. All the information they need is just a tap or click away. They can research about the products and services they need before they decide to purchase. They can see other users’ reviews and experiences about a brand, and likewise, write reviews for brands they’ve interacted with.

As consumers become more powerful at influencing the success of companies, competition becomes tighter and fiercer. Brands need to fight for their own share of the market and clamor to get their audience’s attention. There’s too much going on. As such, marketers need to constantly determine what consumers want and need, and how to best deliver it to them. When consumer behavior changes, so does the marketing landscape.

Brands need the right marketing foresight that will enable them to develop and plan their strategies according to accurate predictions of future market developments. In short, you need to future-proof your content marketing strategy by staying abreast of the trends.

 

Noticeable Trends

What may help a brand succeed today may not be what’s relevant tomorrow. That’s why it’s important for marketers to remain vigilant in keeping up with the trends.

2017 is almost over, and 2018 is just around the corner. While there have been many changes in the content marketing landscape, there is one thing we know for certain—content marketing will become even more relevant in the coming year.

Yes, there will be changes in content marketing, but these changes will help B2B marketers reap tangible growth and deal with marketing ROI pressures. Here’s a comprehensive list of content marketing trends that will help shape your strategy for next year:

Content Marketing Adoption

Content marketing is no longer the new marketing trend. Brands and marketers are no longer questioning whether it’s worth investing in. It has already proven to increase brand awareness, engage prospective customers, improve brand loyalty, generate leads, and increase overall profit and revenue.

Companies are now asking “how” instead of “why.” The relevance and importance of digital content to the success of any brand or organization is obvious, so much so that in the survey produced by MarketingProfs and CMI, it was discovered that 91% of B2B businesses are currently using content marketing to fuel their success. Furthermore, the number of brands and marketers who focus on content marketing to build their audience grows by 18% every year.

The same survey also revealed that 77% of marketers claim to be successful in their content marketing efforts now compared to last year. This means that content marketing is maturing, and more businesses are adopting the right strategies to achieve their content marketing goals.

Another statistic that backs up the value of content is how content marketing leaders experience 7.8 times more unique website traffic than non-leaders or followers. If that’s not proof enough to get serious with content marketing, nothing will be.

 

B2B Buyer Insight

For B2B content marketing to be effective, marketers need to consider what buyers need and want above all. It’s no secret to marketers that a brand needs to establish itself as a thought leader to be considered credible and authoritative by consumers.

In the 2017 Content Preferences Survey Report by DemandGen, it was confirmed that 87% of B2B buyers give more credence to content from industry leaders.

The report further revealed that 47% of B2B buyers rely more on content for research and making purchase decisions, and that they consume at least three to five pieces of relevant content before initiating contact with a sales person.

 

Content Creation

According to a recent study, 78% of B2B marketers claim that higher quality of content and efficient content creation contributed to the increase in overall success of their content marketing campaign.

Case studies and white papers are still the top content format according to 78% of B2B buyers. Buyers also reported that they give more credence to peer reviews, user feedback, and third-party publications.

To increase the quality of content, B2B buyers recommend that content creators provide more benchmarking data and use research to support the information they provide while lessening any attempts at direct promotion.

 

Content Distribution and Promotion

When it comes to content distribution, it’s important for B2B marketers to be consistent in publishing content. A study reveals that 91% of the top business blogs today publish content at least once a week, while another recent survey shows that 58% of B2B marketers deliver content consistently.

Despite the fact that gated content such as case studies and e-books remain the top content formats for B2B marketers, 71% of B2B buyers want content that’s easier to access according to the DemandGen 2017 Content Preferences Survey Report.

However, 95% of buyers claim that they’re willing to provide their name, company, and email address in exchange for valuable content, while only a fourth of buyers indicated that they’re willing to provide their phone number. So, it’s better for marketers to stick to the basic information requirements when gating their content.

In terms of engagement and encouraging content sharing, the top channels to use would be LinkedIn, Twitter, and Facebook. For best results, ensure that your content is sharable on those top channels, no matter what other platforms you may choose for content distribution and promotion.

 

What This Means for B2B Businesses

Content marketing isn’t going anywhere in the near future. Yes, content and social media marketingmay be converging, but as far as content is concerned, social media is just another platform where content can be distributed, promoted, and shared.

Whether your marketing team is big or small, what’s important is to develop a content strategy that enables your brand to consistently create and publish valuable content that attracts your target audience. This involves knowing who they are, what they’re interested in, and how they consume content.

Long-form content that’s backed by data is most relevant information for modern B2B buyers, and will remain so. That includes white papers, case studies, and e-books. To further compel your audience, make sure that your content is presented creatively so that it’s visually appealing to readers. Share and promote your content on LinkedIn, Twitter, and Facebook to generate as much leads as you can.

Bottom line, the content marketing landscape is rapidly evolving, so brands need to stress the importance of being flexible. When change is the only constant, being able to adapt quickly to serve the changing needs of your audience will do wonders for making your brand stand out from the crowd.

Original Post

Setting up a “Success Tracking Practice” by @tobyberesford

Many organisations need a success tracking practice, they just don’t realise it yet.

As any Team Sky cyclist will tell you – it’s great to be able to rely on the Team Sky staff team and the array of coaches on everything from telemetrics to nutrition.

Think about having your own team of performance coaches at work – wouldn’t that be fabulous?

Well some organisations are already well on their way – PwC, the United Nations and others – have set up success tracking programs, initially targeted at social media success. Employees can sign up to the program and they get personalised tracking scores combined with peer networking and coaching advice to help them succeed at social media.

The success tracking approach is one that you can introduce into your own organisation, or as a consultant, you can provide as a service to your clients. All it needs is a blend of coaching and attention to numerical feedback.

Learn more in this slide deck:

Original Post

5 Tips to make the most of ‘education’ on your LinkedIn by Petra Fisher

Original Post 

How does the education section of your LinkedIn Profile look? Did you bother to enter any details at all? And if so, how much detail? Ever given it any thought as to WHY you should pay decent attention to this area? I’ll give you 5 reasons here and now!

The importance of education on your LinkedIn Profile

  1. List any relevant qualifications
  2. Prove your academic level
  3. Make yourself easier to find
  4. Reconnect to expand your network
  5. Start telling the story of the professional you are today!

1. List any relevant qualifications on LinkedIn

That seems to be stating the obvious doesn’t it? What if your qualifications are no longer relevant? Should you still list them? YES I’ll get to that in the next 4 points. Firstly list all relevant qualifications.

2. Prove your academic level on LinkedIn

You should always list your highest qualification. Relevant or not. It does show at what academic level your thinking is (or at least once upon a time was).

3. Make yourself easier to find on LinkedIn

This is quite an interesting one! Keywords, does that ring a bell? What is your ideal client, employer or customer looking for? They’ll use the search option in LinkedIn of Google, so your profile needs to be keyword rich. What better way to tuck in some keywords than right at the bottom of your profile.

Have a look at my profile, Petra Fisher LinkedIn Profile, and scroll down to my college degree (2nd last entry under education). Can you see how I managed to fit the words training, trainer, coaching, coach and public speaker quite neatly and naturally even though I studied “Youth Welfare”?

4. Reconnect to expand your network

LinkedIn is a network and in order to network, you need to be connected. It is easy to find people you studied with (and be found by them) if you list your education properly with the right institution, course and dates.

5. Start telling the story of the professional you are today!

This is where the fun and games begin! Before you can start cooking up a brilliant LinkedIn profile, you need to gather the right ingredients. If you haven’t done so already, then read this post first to get yourself organised.

Your ideal client, employer or customer is looking for someone with the right skills and knowledge. Instead of just saying: ” Yup, got those”, why not SHOW you’ve got what it takes? Which of the skills or knowledge you need, did you gain/develop in your student days? Write about that in your education section.

Compare the two examples below:

education-linkedin-profile-example-01-petraf-fisher-trainer-expert

education-linkedin-profile-example-02-petraf-fisher-trainer-expert

>>> Happy with the education section on your profile?<<<

Post the description below for feedback (feel free to add a link to your profile).

4 Things That Your Business Website Needs To Succeed

If you have a new business, then marketing will need to be part of your business plan. You could have the best business plan in the world, but if no one knows about you or your product or where to find you, then it will slow the progress of your business quite a lot. Which is why a website for your business is really paramount. Gone are the days of simply just having a website, though. There are many different things that you can do to help give your business a boost, through the use of your website. So here are some things that your business website should be doing, as well as a few tips and tricks.

 

Slick Design

If your website is quite basic and outdated, then it will reflect on what your customers think about the business. The first impression for many people will be the website, so you want it to reflect your brand and give off a good first impression. You need to also think about how responsive your site is and make sure that it is mobile friendly. You also need to think about things like pop-ups or slow loading pages. It might be worth changing host if this is a problem, simply because it will put people off. We live in a fast-paced modern world, and no one has the patience to wait a while for a page to load.

 

A Blog

As well as your main front page of your website that will talk about your brand or product, and perhaps you have a shop or other pages on your site. But a blog needs to be one of those other pages. Having a blog is a great way to share relevant content and potentially attract new customers. Any SEO consulting services will tell you that you’re likely to rank higher on a search engine when you have more backlinks to your website too. So that can be linking to other pages on your blog, as well as previous blog articles you have written. It gives your business a different dimension and increases your visibility. So it is a win-win situation really.

 

Simple Web Address

Don’t over complicate things when it comes to your web address. You need to think about having your web address be the same as your brand or business name. If it is too far off, it will be harder to find. So keep things simple, and it will be easier for your customers to find you.

 

Social Media Details

While having your business contact details on the site is important (a phone number and address), these days you do really need to have details of all of your social media handles. Even better if you can just get an icon that will click through to the platform itself. Many of your customers will be on those platforms and would rather use those for customer service and keeping up to date with things. So they are pretty key these days.

5 Reasons Why You Should be Guest Blogging

 

You’ve seen them all over the web, and probably on some of your favorite blogs: Guest Blog Posts. And of course, seeing these will lead to the inevitable question: “Should I be scheduling guest blog posts?” The answer is a loud yes! And here are just five reasons why.

 

Backlinks and SEO

When you include links to your website in the bio of your guest blog posts, it creates backlinks as soon as your blog is published on anther site. This increases your SEO, especially if you are publishing on a quality, trusted site. The more important the site, the more potential you have to earn higher SEO rankings, as their SEO juice will flow onto your blog. This means the more likely you are to be seen, and the more business you and your company can earn.

 

Gain More Followers

Posting on a different site also gives you the ability to reach a new and different audience. The blog you post on will have loyal viewers of its own, and these loyal viewers can now meet you, learn from you, and learn about your business and find a trusted new resource in the field. Pretty sweet, right? If they really like you, not only will they return again and again to your blog or company site, but they may follow you on your social media channels. The more people who visit your site, and the longer you stay, the higher your SEO rankings.

 

Win Win

But guest blogging isn’t just about you. You can help increase the SEO of the site hosting you, too. How? Simply write a post on your own blog summarizing what people can learn from your guest blog post, and link to the other blog. This provides backlinks to the site hosting you. In addition, your loyal blog readers can visit the host site, learn new things, and potentially become loyal followers to the host site.

 

 

Build Relationships

It’s no surprise that with such a beneficial partnership already in the works, you and the host site can build a working relationship where you support each other beyond guest blogging. Additionally, you can also build relationships with readers by responding to their questions and comments in the fields of your guest blog post, potentially bringing you more business. Building this relationship in the first place can be tough, however, and you will need to perfect your pitch to gain a response and a place to blog. Guestposttracker.com shows you how to get a guest post published, and how to start that working relationship. Remember that successful bloggers are very busy people, and may not get back to you straight away – if you haven’t heard back from them for a couple of weeks, a gentle nudge to remind them that you have reached out will go a long way.

 

Establish Credibility

The more quality content you write, and the more people see it, the higher you can rank in Google, which means more people visiting your site and even higher SEO rankings. When people learn they can rely on you, and when you consistently provide quality content, you can become a trusted leader in the industry.