5 Reasons Why You Should be Guest Blogging

 

You’ve seen them all over the web, and probably on some of your favorite blogs: Guest Blog Posts. And of course, seeing these will lead to the inevitable question: “Should I be scheduling guest blog posts?” The answer is a loud yes! And here are just five reasons why.

 

Backlinks and SEO

When you include links to your website in the bio of your guest blog posts, it creates backlinks as soon as your blog is published on anther site. This increases your SEO, especially if you are publishing on a quality, trusted site. The more important the site, the more potential you have to earn higher SEO rankings, as their SEO juice will flow onto your blog. This means the more likely you are to be seen, and the more business you and your company can earn.

 

Gain More Followers

Posting on a different site also gives you the ability to reach a new and different audience. The blog you post on will have loyal viewers of its own, and these loyal viewers can now meet you, learn from you, and learn about your business and find a trusted new resource in the field. Pretty sweet, right? If they really like you, not only will they return again and again to your blog or company site, but they may follow you on your social media channels. The more people who visit your site, and the longer you stay, the higher your SEO rankings.

 

Win Win

But guest blogging isn’t just about you. You can help increase the SEO of the site hosting you, too. How? Simply write a post on your own blog summarizing what people can learn from your guest blog post, and link to the other blog. This provides backlinks to the site hosting you. In addition, your loyal blog readers can visit the host site, learn new things, and potentially become loyal followers to the host site.

 

 

Build Relationships

It’s no surprise that with such a beneficial partnership already in the works, you and the host site can build a working relationship where you support each other beyond guest blogging. Additionally, you can also build relationships with readers by responding to their questions and comments in the fields of your guest blog post, potentially bringing you more business. Building this relationship in the first place can be tough, however, and you will need to perfect your pitch to gain a response and a place to blog. Guestposttracker.com shows you how to get a guest post published, and how to start that working relationship. Remember that successful bloggers are very busy people, and may not get back to you straight away – if you haven’t heard back from them for a couple of weeks, a gentle nudge to remind them that you have reached out will go a long way.

 

Establish Credibility

The more quality content you write, and the more people see it, the higher you can rank in Google, which means more people visiting your site and even higher SEO rankings. When people learn they can rely on you, and when you consistently provide quality content, you can become a trusted leader in the industry.

Smarter Ways to Spend Your Marketing Budget

Being in charge of a marketing budget can be tough, whether you’re a one-person operation or you’re part of a larger marketing department. You’re responsible for making the best decisions on how to spend the money you have available to help maximize profits for the business. There’s so much advice about how you should spend your budget that you can feel like you’re doing it all wrong. Maybe you’re wasting the money on things that aren’t working or completely missing out on a proven new technique. If you’re trying to reconfigure your marketing budget, take these ideas into account.

 

Creating a Marketing Strategy

A surprising amount of people, even those who are supposedly marketing experts, often forge ahead with their marketing activities without coming up with a plan. A marketing strategy is essential for any business so that you know the goals you have, how to reach them, and how to measure any successes or failures. And yet many people forget this stage or skill it completely. It’s worth spending time and money on developing a strategy before going ahead and doing anything else. If you don’t already have an effective marketing strategy in place, you need to invest some of your budget into establishing one.

Focusing on Retaining Customers

Acquiring new customers is more expensive than keeping your existing ones. So it makes sense that, in addition to attracting new customers, you should try to make sure the ones you already have want to stick around. You need to delight your customers and offer them experiences and products they will love. Some of them might eventually start to become promoters of your brand, helping you to bring in new customers. There are lots of ways to please your existing customers, from sending them free content to giving them special offers only available to them. Try marketingwizdom.com for some tips.

 

Make Your Money Work Smarter

Sometimes, it’s not about changing what you’re spending your marketing budget on but about ensuring that your money as working as hard as it can. Being smart about how the money is spent will help you make the most of every penny. For example, some people start using PPC marketing but take something of an aimless approach. With management from PPCpro.com.au or a similar service, you can make sure you’re getting the results you want. It’s important to invest in analyzing and changing your marketing efforts instead of just letting them progress with no development.

Combine Paid and Organic Marketing Methods

Organic methods of promoting your brand are useful for your market budget because they’re free. However, they often need a little help from paid methods of marketing to help them go further. Mixing both paid adverts and organic web traffic is important so you can make the most of both of them. For example, on social media, you can use a combination of paid and organic posts to bring traffic to your site.

Plan your marketing budget by thinking about the value you get from different methods and techniques. It’s worth thinking about how much it costs to secure a lead using your various methods.

Using Social Media Apps To Figure Out Who Your Customers Are

 

 

If you’ve spent any time reading this blog, you’ll know the power of social media to help promote a business. Businesses, no matter how small, are going from strength to strength promoting themselves using social media profiles as a means to target their demographics.

How?

By analyzing and identifying their metrics. It might sound difficult, but it’s really not. Users these will often happily hand over their information online in the development of these profiles. If you have the correct social media integration with your online tech solutions, you could be in for a world of positively useful demographic information.

But how can you best squeeze the most out of social media? By just hosting pages? That helps, but it isn’t the full solution. The following tips are:

Demographics

This has been listed above, but it’s really hard to understate how important this is for your business. If you know who you’re selling to, you can directly target them as objects of your selling. A concentrated attack is always better than a scattergun approach. That might sound like aggressive business terminology, and it is. That’s the point. A business billboard isn’t aggressive. It ‘coaxes’ it’s viewers into finding out more themselves. Targeted advertising through demographic information using social media not only identifies your future customer, but it allows you to approach them directly. Imagine a salesman only knocking on the doors of likely clients he’s going to be able to sell to. You’d think he was a genius. Social media allows you to do that.

Advertising ID’s

Akin to targeting demographics, advertising ID’s are collected and formed through a consumer’s travel of the internet. Every search they make, every location they go, mostly every item they buy is cataloged through Google and collated into the relevant information that allows you to understand the buying habits of the person you’re interested in.

This sounds creepy, and it probably is. But it’s useful. See what packages you can use to effectively implement targeted advertising, and like the salesman who knows exactly who to sell to, you’ll be making money in no time.

Own-App Integration

If you haven’t already, it’s incredibly wise to develop your own app for greater business/customer interaction. Here you can get the best mobile app development cost estimate. Once you’ve done this, be sure to integrate social media support, so your customers can create logins through Facebook, Twitter or Instagram. This will allow you to access their basic information and have even more reliable metrics for demographics and advertising ID’s at the same time. Having an app will also help you communicate more effectively with your customers by having security features that help you identify who you’re talking to, and also implementing ease-of-access for your support staff.

Social media is here, and it’s here to stay. It’s the digital ‘reputation’ of the modern world. People often half-live through their social media accounts, and so neglected this from a business perspective is similar to ignoring half of your demographics through willful ignorance. Don’t be that kind of business owner.

 

 

20 Things You Should Share On Social Media | Jeffbullas’s Blog

20 Things You Should Share On Social Media

YouTube Videos reviewing products or showing how to construct a product for DIY
Photos of events, exhibitions and post them on Flickr
If you are a creative business and create images and art also put them on Flickr or other social media sharing sites
Audio recordings of your online videos put them on your website or blog
PDF documents of offline archived information that is appropriate to put online
Slideshare presentations
Graphs
Infographics Webinars Podcasts
Music if you are a musician
Text format of your video blog posts
Microsoft Office Documents
Notes displaying keypoints from your power point presentations Newsletters
Press releases about your brand
News items about your company
Your Bookmarking such as Delicious, Stumbleupon and Digg Competitions shouldn’t be just advertised on traditional Mass Media but shared via social media ..have a look at Ford’s Fiesta competition
Share your humour.. mix up your serious content with some humorous photo’s, articles and even cartoons

Every one of these different types of content or “digital assets” can be published on multiple social media channels that are appropriate to leverage your content by world of mouth.

What content are you sharing on social media and can you do it better?

via 20 Things You Should Share On Social Media | Jeffbullas’s Blog.

Tactics That Will Help You Dominate Google

For years, Google has dominated the online marketing industry without as much as a backward glance. Even in 2017, the search engine giant is making changes to its functions to monopolise more power. Although this fact might make you think Google is going to have more power over you, that isn’t the case. Indeed, you can use the new modifications to dominate Google and become a marketing master. It isn’t easy, but it is possible thanks to the following tips. Implement these into your strategy, and you’ll be all over the electronic front pages.

Play The Long Game

The irony of becoming a Google master in the here and now is that it takes decades. There isn’t a quick fix, and the reason is simple: Google ranks age over beauty. Sure, you can tweak your site so that it is aesthetically astounding, but the G-dawg doesn’t care. What it does care about is the quality of your links, content, and the indexed age. Without these three components, your strategy won’t gather any traction whatsoever. The bad news is that it takes years to come to fruition, but if you start now you will get there quicker.

Content Is King

Scratch that because it should read ‘content is and always will be king.’ Some things evolve over time, as you would expect, and content is no different. However, what won’t change for a very long time is its importance in SERP. Simply put, Google trusts content more than anything else, and trust is a major player in its current algorithm. Now, the written word might not have the same impact as it once did, but they are other forms of content. Online video is the current king and one you should use to your advantage with short vines and social media links.

Experts Over Beginners

When all’s said and done, the algorithm that searches ranks sites wants quality over quantity. Obviously, this shouldn’t come as a big surprise because quality has always been the main man. However, some people don’t do the right things when it comes to producing quality throughout their site. What does this mean? It means you opt for beginners over professionals. Whether you need search engine optimisation experts or web design experts, you shouldn’t compromise. Okay, they are more expensive, but they the tricks of the trade. You, on the other hand, are only guessing and hoping you get it right.

Keywords, But Not Too Many

To rank highly, you will find it tempting to stuff your content with keywords. Although this seems like a valid option, it isn’t because of Penguin. Penguin is Google’s spam filter that finds sites with too many keywords and phrases and penalises SERP. Instead, you want to use them sparingly along with LSIs. That stands for Latent Semantic Indexing, and it ranks content which uses words and phrases that have close matches.

In layman’s terms, it’s a loophole in the system. But, it is something that Google doesn’t punish, so it’s fair game.

 

9 Easy Ways To Increase Your Conversion Rate

The main goal of businesses for having a blog or website is using it as a platform for reaching out to more people and converting them into clients. It’s not enough that you are getting many visitors on your website, but the big question at the end of the day is if you successfully turned them into customers. If your conversion rate is low even when your site traffic is high, look into this matter carefully as this is where the growth of your business depends on.

There are simple ways on how to increase your conversion rate, which will also make your sales go up. One of these is making the navigation of your site easier. If your site is difficult to load and disorganized, visitors may end up leaving as soon as they reach your homepage.

Most people are busy and they don’t want to spend much time looking for things they need on your site. Remove unnecessary images or texts and make it easier for the audience to see what you have to offer. Speaking of the audience, make sure that you are attracting the right market and that you serve what they are looking for.

To help you get better conversion rate on your site, we prepared an infographic that shows more ways on how this can be done. The steps are easy to follow.

Check them out on our fun and useful illustration below, and start getting more clients.

9 Easy Ways To Increase Your Conversion Rate (HowSBO)

The Top 8 B2B Customer Marketing Trends in 2017 (Infographic)

In a survey of 202 respondents, primarily composing of B2B and hybrid B2B companies, Influtive and Konye Marketing discovered that customer marketing has become an integral marketing strategy and that it is on the rise. Businesses are no longer solely focused on bringing new customers – they are trying to retain existing consumers of their business.

Their research report “The State of Customer Marketing 2017” states that 93% of these organizations expect that their customer marketing efforts will take on greater importance, and 62% will increase their staff or budgets in the area for 2017. With only 61% of them satisfied with the results of their current customer marketing efforts, there is a great chance of growth in the customer marketing arena.

Here are 8 customer marketing trends that are likely to transpire in 2017, and in the coming years.

Download this infographic.

Original Post

Why the FUTURE OF NEW BUSINESS is SOCIAL SELLING

If you thought social media was just about being social, think again. Today it’s about “social selling.” Potential investors, employees, colleagues, clients and customers are literally at your fingertips. But it is up to you to build relationships and establish trust. And that is what social selling is all about.

Social selling is no longer optional for your business. It’s a powerful strategy that can help sell your ideas, establish credibility, secure funding, attract talent and win customers.

Social networking takes up nearly a quarter of all time spent online and reaches more than 75 percent of all Internet users. If you’re engaging with your target audience on any level via social media, whether for business development or promoting your brand, that is social selling.

As Dale Carnegie wrote in his timeless bestseller, How to Win Friends and Influence People, building relationships and changing people’s thinking are the linchpins of success. Today, social selling is the optimal tool for achieving both.

Here are three steps to help you leverage the power of social selling:

1. DO YOUR HOMEWORK.

The basis of every good relationship is understanding. Take time to understand your prospective customer, talent, investor, co-founder, business partner or client. Building a relationship with this person starts with knowing who they are.

LinkedIn, Facebook, Twitter and other social sites give us access to key information about each other. In an era when people are quick to open up online, you’re able to discern whom it makes sense to connect with and uncover valuable information about them, from their job to their alma mater to their reading habits.

As Facebook founder Mark Zuckerberg said, “People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people.” Because people are increasingly willing to share through social media, it is easier for you to identify and learn about your targeted customer or group.

2. BE AUTHENTIC.

Once you identify people you want to have in your network, begin to engage with them. Find common ground and use it as an entry point to initiate dialogue and establish a connection.

Making friends is easy when you’re authentic. Like walking into a dinner party where you know only the host, your inclination when striking up conversation with other guests is to find a common thread. Find it, and you’ve got an authentic conversation starter.

It’s no different on social media. Interact authentically by responding to someone’s blog that you truly liked or give a shout out to a recently promoted prospect. Ultimately, you’ll be in a better position to create a tailored and authentic “pitch” with relationships already in play.

3. NURTURE YOUR RELATIONSHIPS.

The next step is to deepen your relationships, the crux of selling anything — including your credibility. People want to invest in, work for and partner with professionals they know and trust. Forge relationships; don’t seek transactions. Social selling is about engaging with people in a disarming way. It’s about giving and receiving. Nurturing relationships takes time and calls for authenticity at all times.

This strategy generates 40 percent more qualified leads than cold calling and allows you to build genuine connections. Companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost. Although these statistics might refer to a more traditional sales process, entrepreneurs would be remiss not to take notice.

Original Post


Are You An SEO Schmo?

Search engine optimization is a phrase that strikes fear into the hearts of even the toughest entrepreneurs. It’s difficult to get right, and even if you do get it right, it can take a heck of a long time to see any results.

Many people new to the art tend to get frustrated. It just takes so long for anything to happen, it feels as if search engines are just punishing you. That leads people to make mistakes that can hamper their success in the long run. Here are some SEO mistakes that you must avoid.

Mistake #1: Stuffing Keywords

Some businesses who are desperate to rank better will start keyword stuffing in an attempt to convince search engine algorithms that they are the most relevant page for a particular search term. While this might sound like a good idea, in theory, it’s actually a bad idea in practice. The reason for this is that search engines are very sophisticated these days. Not only do they take into account myriad other consideration when ranking a page, besides the keywords, they can also penalize websites that they suspect of keyword stuffing.

 

SEO___Use_the_image_where_you_want__If_the_image_use_on_the_…___Flickr

In any article you post to your site, the first mention of the keyword matters the most, and then any subsequent keywords count for less and less towards your ranking. The drop off in the importance of following keywords is steep, so there really is no reason to keyword stuff for the purposes of SEO anymore.

Mistake #2: Having A Bunch Of Broken Links

Let’s suppose that you’ve written a beautiful, well-researched article with a bunch of links to your sources for the benefit of your readers. They’re merrily reading through your article when they stumble across a link reading “click here to look ten years younger.” Of course, half of the people reading the post will click to find out more.

The problem, however, is when that link is broken and the page on the other end fails to load. It’s annoying for your readers, and Google doesn’t like it either. In fact, Google will punish websites with lots of broken links to it’s a good idea to make sure that they are all in working order.

Mistake #3: Cut And Paste Jobs

At school and university, plagiarism is a “crime.” Copying the work of another (or even yourself) was bad.

On the internet, Google takes a similar view. It doesn’t like copied content and will punish websites that it thinks are just reproducing content from authority sources. Needless to say, cut and paste jobs don’t work.

Are_You_An_SEO_Schmo__-_Google_Docs

A much better strategy is to create your own compelling content. This will make you stand out, give you a monopoly on a particular subject area or angle, and help keep people coming back to your site – which, after all, is what you want.

It’s also a good idea to prevent duplicate content from cropping up on your own site too. Often duplicate content affects ecommerce sites that have multiple pages for the same product. Remove these duplicates to avoid being down ranked.