How Media Can Boost Your Business


As a community, the world is pretty media obsessed. A huge part of our day is taken up by consuming media, whether it’s online, in print, or social media too. We’re addicted to it. But that’s not necessarily a bad thing. Because you can definitely harness the world’s media obsession to your advantage in business. Whether you like it or not, media is powerful. And even if you’re not the biggest consumer of it, you will have to agree that it can work wonders for your business. Because media can really help to push the activity that you’re doing and encourage customers to keep on coming back.


Encourage Engagement

First of all, media can definitely be an invaluable asset to your business based on the effect it can have with engagement. Customer engagement, as we know, is essential to driving your business forward. And media can play a huge part in that. Customers don’t always want to read huge pieces of text, especially if they’re just casually browsing. So media can be an asset to you here. When you want to be able to engage your customers, you can use imagery and video to get your message across and ensure they’re listening.


Provide Entertainment

This is often one of the most common effects that media can help you to generate, because most forms of media are always going to be entertaining to your audience. You may even find that looking into working with professional video production or photography partnerships can help you here. Because working with media specialists can help to take your business to the next level. And if you really want to ensure that you can entertain your customers, they can help with this.



Prompt Purchases

You may also find that media can really help you to drive sales. Without media, it can be hard to get your customers hooked. But when you’ve got stunning product shots, promotional and exciting videos, interesting and informative infographics, and a strong social media strategy, there’s no denying that your sales will increase. Yes it will take work, and it won’t happen overnight, but when you really want to drive sales, media is vital.


Gain Loyalty

But media is also great for winning over your customers, and not just making money out of them. The secret of a successful business is often the connection they can make with their customers. So if you’ve always wanted to be able to connect with your customers and keep them loyal, you can certainly use media to do it. Providing them with content that they want to consume will always work in your favor.


Drive Additional Sales

Media can also be incredible for helping you to pick up lost sales that you perhaps should have made the first time round. Automated emails are incredible for things like this, and media can often be the thing that gets the results you’re looking for, especially when it comes to abandoned carts. So putting some thought into making this work for you should be something that you’re really conscious of doing soon.


Getting People To Click On Your Website Links

When you build a website, you craft everything on your homepage to perfection. It may be a work in progress for a while, but you have all your heart and soul in your content. But after that it gets barely any clicks, and you’re left wondering where you went wrong. This could be due to a lot of factors, but more often than not it’s because your links just aren’t up to scratch. Making them more embedded and a part of your piece is essential, and there’s a few good tricks to doing this. So how can you get more people to click on the links to either sponsored products, your own products, or just something really interesting you want to share?


Getting people to click on your links is a bit of a battle, but you can encourage it pretty well with a few presentation techniques.


Make Sure You Always Include More Than One Link


The number one top priority to consider when it comes to outbound linking is that there needs to be more than one link on a post or article. Unless you’re a bigger company with some good feedback and trustworthiness behind you, you’re not going to get very far.


If you seem alone in your thoughts or services, it can seem shady for anyone to be reading your site. This is immediately counterproductive. Whilst it may seem otherwise, getting people off of your site is likely to bring them back for more good recommendations in the future.


Linking to multiple other sites at once is likely to bring them all back to you as an increase in traffic will be noted. That increases traffic to your own site, and so on and so forth. The web works in a cycle and for very good reason.


Be Select With Your Links


Don’t cram a lot of keywords in the form of links into your piece. The whole wall of text that you’ve painstakingly crafted will unfortunately look like an ad if it comes across this way. Readers often turn off and click away if all they see are ads, as the common user experience with them is slow performance, pop-ups, and a lot of sneaky viruses.


Make sure you link to cool things you know people would want to see. Dig into your own tastes and likes and use them to your advantage. Mostly like minded people or people in similar situations will be using you as a source, so you’re guaranteed to get users intrigued by your own stylings.


If you have some quality links on your web page for people to follow, then you’re only increasing your own reputation and search ranking. If someone is searching for a certain keyword or subject, and you have it mentioned anywhere on your site, them you’ll be on the rankings.


Have A Good Link Phrase


Make sure you know your content market and who your readers are. When you map out these patterns, and it can be easier than you think, you know what links to include and where. If you have products and services you want people to check out and even possibly invest in, then finding the right words to use has been done for you.


If you need tips for prospecting a good link, from a reader’s viewpoint, then you can check out lists from the professionals and gather the essential knowhow. Customers do often have a lot of stock in their own intuition after all.


Have some information about what you’re linking to on the page as well. It can be the run up to your link, the rest of the sentence, or even a mini review. Just be sure to include some reasoning as to why a reader should click on what you’re offering.


Have Good Sources To Back A Link Up


Even if you’re considered a reputable source, whatever you link to needs to look and sound legitimate too. Hovering over a link will bring up the page it’s going to send you to, so you can’t hide anything inside the website code.


Only use links with URLs that you trust yourself, and have investigated profusely. You don’t want to accidently send anyone to a bad site that attacks their system simply because you didn’t fact check. It’s the mark of quality content after all, which is the main technique that keeps people coming.


You don’t want to accidentally harm your own reputation by linking to a fraudulent site, so checking over every detail is essential. Don’t let this put you off however. It can offer a lot of exposure to the market you’re in if you’re trying to advertise, and if you’re being sponsored to include a link, it means more money per click.


Change The Color Of Visited Links For Easy Use


If you have a list of links, or many placed in a certain area, then it’s a good idea to have them change to purple once they’ve been clicked on. Thing is with blog posts they’re crafted for the online experience and as a result shouldn’t be read as a novel.


So changing the color of a link to show it’s been visited is important, but so is the original color of the link itself. Make sure links are always highlighted in a different color anyway. You don’t want people to not even notice that a link is there simply because it can be differentiated from the other text in your article. Keep outbound URLs to a serene blue, as this color has been normalised amongst the internet community. If you don’t want different colors dotted throughout your piece, make sure any links are underlined or italicised so they show up.


So there are just a few considerations to take into account if you want more clicks for your links and more traffic for your views. You obviously cannot be everything to everyone at once, so outbound linking is incredibly important for everyone online to do together.


Is Going Green Good For Business?


If there is one trend which is catching on around the world, it’s going green. Cutting the firm’s carbon footprint for the sake of the planet is an excellent way to boost PR and reduce costs. In fact, there are lots of positives for companies, and that is why it is becoming more popular. However, will implementing eco-friendly practices definitely help the company? The answer is no because every business is different. To understand the impact, an organisation needs to understand the argument first.

With that in mind, below are the pros and cons of going green. Before the business makes a decision, it should consult the following.


Pro: Cuts Costs

Aside from reducing CO2 emissions, going green also reduces costs. The reason is simple: by reducing energy, you reduce the monthly overhead bill. Indeed, the stats are quite astounding. According to CNBC, a 2012 study found that individual organisations can save $15 billion over a decade. That equates to $1.5 billion a year, which is a significant sum in any billionaire’s book. Lots of business owners find this hard to believe, yet it is true throughout the industry. Even if the savings aren’t with the tens of billions, millions and hundreds of thousands of dollars are still massive amounts. From installing solar panels to energy-saving bulbs, there is a lot of money on the table.


Con: It’s Hard To Adjust

From a corporate standpoint, there is nothing worse than change. Why? It’s because change is new and unpredictable. Businesses love to follow the same framework on a daily basis. They know it works and can trust in the system. Going paperless is different. Yes, reducing the amount of printing might save the planet and cut costs, but it’s a difficult transition. Companies prefer to stick to the status quo and walk a familiar path rather than put the firm in jeopardy. Anyone who sees this as a problem needs to factor in the chaos it can cause in real business terms.



Pro: The Alternatives Are More Effective

However, the comeback is that green alternatives are efficient. Old school CEOs like printouts, but technology offers practical features. Take a business meeting as an example. A couple of sheets of paper on a desk are useful to catch the participants’ eye and keep them informed. For the presenter, it is also a structure they can revert to again and again. But, a PowerPoint presentation has the same effects. It is eye-catching, engaging, and short and sweet. Not to mention it’s also visually appealing and appears more professional.


Con: Pricey Initial Investment

As you know, things don’t happen in business without authorisation. So, when experts say that the alternatives are more effective and cheaper, they are speaking in broad strokes. In the long-term, that might be the case for companies throughout the sector. Initially, the “upgrades” are hard to use and take a significant chunk out of the budget. Say a business wants to cut down on its energy usage. To do that, it will need to invest in renewable energy resources or eco-friendly appliances. If you have tried to go green at home, you will know these are costly purchases. Some companies find the idea of saving money hard to stomach if they can’t afford the initial outlay.  


Pro: It’s Good PR


The links between Canon printer ink and increased brand awareness aren’t simple to spot. Because they have nothing to do with the product, lots of people don’t think the customer cares. On the contrary, they have a dog in the fight, and they are on the side of Mother Earth. For this reason, printing documents or burning gas can be the difference between generating leads and bounce rate. Simply put, they want to shop with a company which reflects their morals and ideals. By advertising the fact that the business is good for the planet, it gives people an excuse to buy your products. Even the individuals that don’t take it seriously succumb to peer pressure. So, they feel as if they have to help the planet, too. Businesses which don’t self-promote are distancing themselves from a lucrative revenue stream.


Con: You Have To Mean It


Plenty of sneaky businessmen and women have tried to pull a fast one in recent times. What they do is say they are going green but don’t make a change whatsoever. Therefore, they stick to the original plan while trying to create a strong PR buzz. Unfortunately, this isn’t a risk business owners should take because it can backfire. If the public finds out you’re a liar, they will bounce for good. And, no amount of publicity can change that fact. Therefore, companies have to make huge changes if they want to help the environment. For example, manufacturing firms have to ensure their vendors use green strategies. Or, a company needs to figure out the carbon footprint of their shipping partner. Of course, implementing these changes can cost money the business doesn’t have. Also, there is a time factor to consider.


Pro: Tax Cuts


Usually, this would come under the heading of “cuts costs,” but tax is unique. It is such a massive expense that it’s worth mentioning in its own right. How much do you pay a year in tax? Well, the business can slash the amount by going green. To do this, a company has to take advantage of tax credits that have been made available by the government. Because the powers that be want there to be a change, they have to find ways to encourage a shift in perceptions. In the business industry, the best way to do that is with money. Tax is a particularly sore subject as entrepreneurs believe it is an unfair expense. But, by switching to eco-friendly vehicles, a business can open itself to a tax credit. The same goes for installing green energy sources and reducing CO2 emissions.


The only person who can decide that is the boss. So, your next job is to figure out whether the pros outweigh the cons.

Boosting Customer Engagement

Customer engagement is incredibly important to any business. A loyal audience can help your business to grow, recommending you, sharing your content and offering up valuable feedback, as well as returning for more. But, an audience that isn’t bothered, don’t remember you, never come back or even worse, tell everyone about their negative experience. Here are some easy ways you can boost your customer engagement today.


Utilize Social Media


Social media is probably one of the most important tools available to businesses today. It’s an exceptionally easy way for companies, both large and small to advertise, engage and reach new clients. Hopefully, your business already has social media platforms on at the very least Twitter, Facebook, and Instagram. But, are you using them well?


The key to social media engagement isn’t just advertising and sharing your own products or content. It needs to be genuine. Spend time chatting to your followers, sharing information you think could be useful to them, not just from your business, and share their posts. Make them feel like you care, and they’ll soon be recommending you to all of their friends and followers.


Email Marketing


In the world of social media, you could be forgiven for thinking email marketing is past it’s best. But, you’d be wrong. Email is still a powerful way of reaching your audience. It’s personal, can seem one to one, even when it isn’t and is a fantastic way to communicate with your customers. Set up an email list and start getting in touch.


Talk to Them


A big part of customer service is going above and beyond. To build relationships, spend time actually getting to know people. Customers love nothing more than to walk into a shop and have a chat with someone that remembers them. If you don’t have a brick and mortar store or work only with suppliers and clients, you can still build trusting and loyal relationships with being friendly and engaging. It’s always worth it.




Customers trust a brand that does well, that stays true to their roots while still moving with the times. They trust in success. So, let them know about yours. If you are moving into International Import and Export, let them know. Or, if you have a record sales week, thank them for their part in it.


Reward Loyalty


Customers love feeling like they matter. Rewarding loyalty is a fantastic way of increasing return custom, word of mouth advertising and engagement. Rewards don’t need to be big, generally people just like free stuff. Offer a voucher for later in the year, a free delivery service, or a free gift wrap option for the holidays. Just make sure you let them know that this is a special offer, for loyal customers, that not everyone will have access to. Make them feel special.


Increasing engagement with your customers can help boost your reputation as a business that cares, increase loyalty and ensure return custom. It doesn’t take much, just spend some time thinking about ways to make them feel valued and be genuine.


Promoting Your Online Business To The Outside World

The internet can be an all-consuming thing, particularly if your business is online-only. It can be easy to forget that there’s a whole world out there, and it’s filled with potential customers. Being able to promote your business effectively will help you to reach new clients and generate more income from your business. To do this, you’ll need an effective marketing strategy. Find out more about promoting your business to the outside world with the useful tips below.


Use traditional advertising methods

If you run an online business, it’s likely that your customers are global, not local. However, there is a lot of value in working with people in your local area to help you build some face to face relationships or even establish a premises for your business. Adopt the marketing tools of local business owners and find a way to connect with them. Advertising locally, through billboards or advertisements in the newspaper can help you to spread the word about your services and start building relationships with people in the local area.

Use PR to tell your story

Communities love a local success story, and if your online business has a good story to tell – make sure you share it. Getting press coverage for your business may not be as difficult as you think, and it’s a great way for local people to make a connection with your business and get directed to your services.



Networking is important for businesses, especially if you want to connect with other businesses in a specific area. Attend trade or network events and start talking to people about your services and what you can offer. Having something they can take away with them with your contact details is important, so think of some promotional items that people can take as a way to remember you. You could try button badges to promote your message, which is great for events where children are present or try other promotional giveaways that are more interesting than your typical business card. Make sure that your business website is present on all materials to help it stick in people’s minds.

Go local with your social media channels

Your social media channels are great for communicating with people on a global level, but they are a fantastic way to build relationships with local customers and businesses. Start including posts that have a local angle to show that you’re a part of the community. You can also use Facebook ads to market locally and include special offers for people in your local area. You might find that concentrating your marketing budget locally could generate more income than focusing on a wider area.


While marketing your website online is a great way to find customers, and once you’ve mastered the basics of promoting your business through social media, you can start to turn your attentions elsewhere. While many people spend a large portion of their day online, remember that there are other ways to promote your online business that can help you increase your visibility to the outside world.


How To Bounce Back After A Social Media Disaster

With great power comes great responsibility, a saying which is very apt when it comes to social media. Facebook, Twitter and the ever-growing list of popular channels have swiftly moved on from individual users to become a free, widespread tool to connect with consumers. Get it right, and your profits will see a huge increase. If you get it wrong, your reputation could crumble before you. However, contrary to popular belief, a social media disaster doesn’t need to spell the end for your business. It is possible to bounce back, and below you’ll find some life-saving advice, should you ever need it.

How bad is the damage?

Like earthquakes, there’s a scale of impact when it comes to social media disasters. A silly typo, while enough to generate some sort of reaction online, is not as bad as an ill-timed comment or outright offensive post. If an incorrect post is down to human error, such as a well-meaning employee confusing their personal account with the business’, this can usually be rectified by explaining the situation. Plenty of people have been there before, and they will understand. Larger errors in judgement, however, will require some more careful thought to put right.

Avoid knee-jerk reactions

Social media is an immediate and ongoing phenomenon. While you might think that a quick reaction is the best course of action, thinking carefully and taking your time to create the right response will have a better pay off. 2017 has already witnessed some spectacular social media fails, and you can learn a lot by seeing how different organisations dealt with the aftermath. By reacting too quickly, you could end up making the situation worse, sending your mistake viral for all the wrong reasons. Get your best thinkers together and decide how to put the situation right.

Be honest

Honesty is the best policy when it comes to a social media disaster. If you were hacked (a situation that is easy to recover from), then say so, but don’t lie about it if that wasn’t the case. People will respect and appreciate your honesty, and there’s a lot to be said about businesses that own up to their mistakes. If it’s appropriate, make light of it, but in many cases, a straightforward apology will do the trick.

Protect yourself from damage

A potential PR disaster should be enough to alert you to the need for better social media policies for your business to prevent them happening again. Making sure that everyone responsible for your social media adheres to these guidelines and putting checks in place will help add that extra level of security and could protect your business in the future. It also makes sense to ensure that you’ve got legal protection on your side in case things take a more formal turn. When checking business insurance quotes online, assess whether their policies will cover you against these issues to give you and your colleagues peace of mind. The cost and resource involved in putting safeguards in place will seem like a small price to pay versus the financial and reputational cost involved in putting out PR fires.


Helping your business to succeed through social media requires determination and plenty of common sense. Learning the fundamentals will put you in a better position to avoid making a wrong move and keeping your business’ reputation intact. Bookmark this page as a handy point of reference should a social media disaster strike your business.

Getting Your Business Out of A Drought

It happens to every business at some point or another, everything will grind to a halt and the future will look bleak. It’s hard to know what to do when this happens to your business, but there are some things that you can do to get your business going successfully again, so long as the market that you deal in hasn’t gone bust!


Get A New Brand

Your branding is an incredibly important part of your business, and it’s importance should not be understated. Your brand is how customers and other businesses perceive your company, it’s the first thing they’re going to see when they look upon your business and so it has to be good in order to draw people in. If your business is going through a dry patch then getting your brand redesigned is definitely the way to go. You can hire them off websites such as, these freelance designers are able to give you the look that you want for your business, meaning that you can get back on the success ladder again because people are interested in your business!


Cash Injection

Businesses are about making cash, and if your business isn’t making you any then you know you’re doing something wrong! However, there are a few ways you can dump money into your business to start expanding and growing it to get it on it’s feet again. You have 2 options; you could either get a loan from websites like or you could get investors. A loan is obviously a loan, you get money and you have to pay it back over a certain amount of time, but investors are different. They may give you money to fuel competition between you and one of their competitors, or they might ask for a certain amount of your profits, maybe even a trade deal. If you can get a good investor then definitely jump on the chance to, you’ve just got to keep your eyes peeled!


Create New Products

If your business is faltering it could be because no one is after your products, so the way around this problem is to make new ones! Your products will be the problem 99% of the time, so we have to address this. If they’re not selling, ask yourself why? What flaws are there with your products? If you can fix them then by all means do, but a lot of the time it’s going to take something new, interesting and useful to get yourself back on the market, so have a good analysis of your business before you do anything!

Doing all of these things are guaranteed to get you out of a difficult spot. If you manage to get an investor to get money into your business you can focus on growth and expansion which will get the ball rolling again, getting a new brand will help attract new people to your business and so will introducing new products and services! Another important thing for you to remember to use is social media, so read this to find out how to make the best use of it.


Using Old Planning Methods To Produce Modern Website Success

Planning is essential for the efficient running of any business. From the moment you have your idea, you should turn to this stationary fuelled problem solver. In truth, proper planning is the only real path to success. There should be no such thing as leaving it to chance with your company. Instead, you need to know what’s happening, and when. You need to plan out profit margins, marketing campaigns, and much more.


When it comes to your company’s website, planning should be just as important as ever. Sure, these modern methods may not seem like they would need the old planning touch. But, don’t fix what isn’t broken. By turning to the planning methods you know and love, you can ensure your website runs as smooth as possible. To get you off on the right footing, we’re going to look at a few of the steps you should consider.

Highlight hosting companies

As with any plan, you need to start at the beginning. And, the first step to starting any website is to find a hosting company which serves your purpose. To make this job easier, you could head to another website for web hosting comparisons. This is a fantastic way to metaphorically highlight the best contenders, as it allows you to compare options side by side. Or, you could ask for recommendations from a friend. Instead of jumping in with the first host, jot down your choices, and try to whittle it down to the best one.



When attempting to distinguish the best from the worst, consider everything from pricing to cloud capabilities. If it helps, draw up a pro and con list. Let’s be honest; they’re the planning staple which so often saves the day!

Brainstorm domain names

Ahh, the good old brainstorming session. It’s how some of the best business decisions are reached. And, it still has a place in your modern methods. Your domain name is essential for your success. For the most part, you’ll pay a yearly fee for the use of said name. Plus, once you get established with one name, it would do real damage to change. So, you want to make sure you get this right before you go ahead. So, get out that whiteboard, and discuss ideas with your team. As above, write down all the options. Then, narrow them down through a process of elimination.



Sketch out your design

Many a fantastic idea has come out of the idle sketches drawn during a planning session. So, when it comes to your website design, this may be the best way to go. Have a little fun, and draw out a few different options. Seeing them in physical form will help you decide whether they’re workable ideas. To inspire yourself, visit a few competitor’s sites, and sketch features you like. Then, find ways to incorporate these methods into a style which is unique to your company. Once you’re finished, pin these sketches somewhere visible, and give yourself time to decide a favorite!

Are You Paying Enough Attention To Client And Customer Opinion?

The answer is more than likely no. After all, why would you be? If anyone has an issue with your business, it’s not your fault, it’s theres. They can choose whether they want to buy your product or use your business. If they don’t, good riddance. One customer will not make or break a business. One customer will not determine whether a company is a success. But let’s stop right there because you have to remember that when it comes to client opinion, it’s never just one customer.


Did you know that 88 percent of customers online have admitted to being swayed on whether or not to buy a product by a negative review? Just think about how many sales you could be losing with that rather scary statistic. It could even be the reason why you business has failed to reach it’s maximum potential on the market. So yes, customer and client opinions are important. You need to listen to them, understand their issues and do what you can to resolve them. It won’t always be bad news, but you can’t bury your head in the sand when it is.


Open The Channels

The first step you must take is to make sure that your customers and clients know that you welcome their reviews, feedback and yes criticism. Every company should be willing to do this and should not shy away from the possibility of negative opinions. Indeed, businesses that open up channels in this way often have more positive customer reviews online. That’s certainly true for businesses like Peninsula. Peninsula business reviews are often extremely positive, and the company has determined it’s their encouragement of reviews that has lead to this reaction. They are not the only ones. Plenty of other businesses who have embraced reviews have reaped great benefits.


Is The Customer Always Right?

It’s fair to say that these days customers can complain, name and shame anything they want. Often, they have loud enough voices online to reach business owners like you. But should you always bend to their will? Is the customer really always right? You may have to start judging their complaints on a case by case benefit. Otherwise, you might find that customers have more power over how your business is run than you do. In a way that might make sense as surely, they know best what they want from your business.



There are two ways to respond to bad business reviews. You can respond directly to the individual who has put forward the complaint. Or, you can look for trends in negative reviews of your business and change the company accordingly. It depends on the situation. If you think one bad review is having a serious impact, it might be best to offer a direct response and reduce the damage.

You should be able to see now why it’s important to pay more attention to customer reviews and ensure that they do not damage your business.

Digitally Enhance Your Working Life

Many things are done online or via technology these days. As technology advances the more we find that software, the internet, and computers are doing things for us and making things easier and convenient. However, we can often forget to utilise such things during our working lives. Whether we are running a business, a department, or are part of a bigger organisation, there are certain ways you can digitally enhance your working life. I thought I would share with you some of the ways it can help you with your workload or with the running of your business empire.



Scheduling tools

Keeping on top of every work task you have can be overwhelming, especially if you have a lot of platforms to be using or systems to keep track of. So scheduling tools can make life simple by allowing you to time block work tasks. Here are some of the areas where a scheduling tool could digitally enhance your working life.


Social Media

Social media can be exhausting, but for many businesses, whether that is just you or a whole team of people, social media is a vital way to advertise and market your company. However, with the introduction of different social media platforms and ways you can promote on their with words, visuals or video, it can be hard to keep up and be ever present on them all. Which is why a scheduling tool could really help. Enabling you to write updates and share content for the day ahead, the week or even the month if you are organised. There are many websites online that will help you do that.


Blog content

Many companies have blogs these days, but again it can be hard to schedule in content and keep it consistent. There are many websites, even software at the back end of your blog, that can help you to create editorial calendars and schedule in blog posts to publish in the future.


Online calendars synced with email

It can be hard to keep track of appointments and meetings you have, so a calendar synced with your email can take some of the hard work away. Appointments made could be transferred to your calendar instantly, and your calendar could even be linked with other employees or partners to help you keep in line.



Software to keep contracts and leases in one place

When you work for yourself, it can be hard to keep all contracts and leases in one place. Of course, you could have a paper filing system, but often, being out and about, you may want to access this information quickly. Thankfully, there is software out there that can help you do this digitally. Websites like could help and have an abundance of information all about it. Being able to access things instantly is what this world is all about these days, so there is no surprise that this should be reflected in your working life.


Applications to make life much easier

With the introduction of smartphones some years ago, the increase in popularity for applications is rising on a daily basis. There is an app for most things these days, and using them to digitally enhance your working life is a productive way to use them.


Social media apps

As mentioned earlier, social media is ever more present with businesses these days, and having an application on your phone means you can constantly be in touch with your audience on the go. The commute into town means you can reply to comments on the go. The lunch break means you are keeping up to date with the latest trends.


Appointment trackers

If making appointments and keeping on top of things is part of your working day, then an application to help track your appointments, where you are and times, can really help you to be more time managed and productive throughout the day. A lot of the time these applications can be synced to emails, other calendars and even other people. Websites like have a lot of information about using them.



Finally, having your contacts in your phone is one thing, but we all know that this can be one big long list of anyone you have exchanged numbers with, both personal and for business. So applications specific for work contacts or for personal use is a great way to keep in check of the numbers you need. Furthermore, you can add social media links, emails, etc. So that you are never out of touch with your business colleagues and clients.


I hope these ideas help you to digitally enhance your working life.