We get it, we really do! You’ve bootstrapped your business from nothing and you’re now reaping the rewards. Where once there was a germ of an idea scribbled on the back of a notepad, now there is a fully functioning entreprise. It’s your business, and it’s your baby and you have a very specific vision of how you want it to run. This is commendable and fundamental to building the identity of your brand, but there’s just one problem… You’re trying to do everything yourself and that benefits nobody. The lot of an entrepreneur is challenging enough as it is, with long hours, stressful conditions and the ever present nagging feeling that the whole enterprise may well fall down all around you. While it’s understandable that you feel the need to do everything yourself (after all, who else knows your business and its needs like you do?), it may be to the detriment of your business, not to mention your health.
The burnout is real
Dashing around, micromanaging every department in your business is likely to lead to entrepreneur burnout. This means that you will feel constantly fatigued while still never being able to sleep, constantly stressed and like you’re carrying the weight of the world on your shoulders. This will inevitably lead to short term memory problems, making mistakes, losing your temper with your friends, family and employees and basically failing to become the kind of entrepreneur you want to be.
Not only is this not sustainable (you’re only human, after all), it will have a profoundly detrimental effect on your quality of life.
Just because you can, doesn’t mean you should
You’re a skilled and multi talented person who’s full of get up and go. These are the exact qualities that make you a great entrepreneur. But like anyone else, you have areas in which you’re well versed and talented and areas in which you need development. Even the most multi talented people need to acknowledge that they should leave some of their operations to the experts. While investing in outsourced IT consulting and support services, digital marketing and Human Resources may represent yet more overheads, they will massively improve the operation of your business as well as your quality of life. Sure, you may be able to do all of these things yourself, but this may lead you to spread yourself too thin making you unable to steer the ship from a managerial perspective.
The key to consistency is training
Though it’s understandable that you have a specific vision for how you want customers to be managed and procedures to be followed, the key to this is not in doing everything yourself. The key lies in a robust and ongoing program of training to ensure that your every employee is properly indoctrinated in the ideals and values that make your business stand out from your competitors and know how to embody those qualities in every aspect of their working day. Thus, you will be able to relax every now and then with the peace of mind that comes from knowing that your employees respond to the everyday challenges presented to your business in the same way that you would.