The Inside Scoop On Using Outside Help In Business

In the world of modern business, you’ll almost certainly hire outside help in one form or another. After all, it would be very naïve to think you’re capable of managing every single aspect. So, when you do expand your empire by gaining outsourced support, it’s imperative that you make it work.

Unfortunately, the harsh reality is that those outside companies aren’t as bothered about your business as you are. Ultimately, you are just a client. To get the very best results from using outsourced help, you must be aware of the potential problems. Here’s what you need to know.

 


 

#1. Not All Companies Offer Value For Money

The reason for choosing this option over doing things yourself is that it should make the business more efficient. Therefore, if those services fail to offer value for money, you must do something about it.

Those companies are primarily concerned with their own needs, but that doesn’t change the fact that you are paying for a service. Therefore, they should be following a blueprint that works best for you. Whether it’s getting a good ROI from marketing or seeing productivity from outsourced staff doesn’t matter. Ensuring that your capital works harder is vital.

With this in mind, it’s best keeping this support limited to short-term contracts. The last thing you want is to be stuck in a year long deal with a business that isn’t offering the value you deserve. Likewise, you should always analyse the performances as you may need to cut some ties along the way.

 

#2. Not All Companies Are Trustworthy

When you start looking for outside help, it’s important to remember that the service providers are trying to gain your business. As such, they will try to promote themselves in a positive light. However, their work could be a direct reflection on your venture. As such, trust is a key factor.

If the company you hire causes problems, it could harm your reputation by association. Doing your research by reading reviews is pivotal. Of course, some criticisms may be harsh or one-offs, as this Peninsula business complaint shows. Nonetheless, being aware of the negatives as well as the positives will put you in a stronger position.

 

 

Working with a company that cannot be trusted will bring major problems in the long run. Fall into that trap at your peril.

 

#3. Individuals Can Be Just As Useful

Your business may decide to use outsourced help for a whole host of different tasks. But while the natural instinct is to use a well-established company, it’s not the only option available

When it comes to things like graphic design, the quality of content is the only thing that matters. You may be able to find students and talented individuals with platforms like People Per Hour. When you take this option, you can often have greater control on the amount of work that’s required. Those sentiments can be used for customer care services and various other jobs.   

Ultimately, the key to getting the most out of those external helpers is to find the best solution for you. Analyse the options, and you’ll be sure to achieve great things.

 

Here’s Why Your Big Recruitment Push Isn’t Working

 

Every so often, you will need to lead your company through a big recruitment drive. This is often needed when you decide to expand the business and try and take things up a notch. Expanding requires you to take on more work and clients, and you will need a large team of employees ready to take on all those extra projects! Not only that, though, but you will also need a strong back office department that can support your business with things like finance, HR, and legal aspects of running a company. There’s just one way to get a load of new employees on your books as soon as possible: push through a big recruitment drive!

 

Sounds easy enough, right? Well, it isn’t always so easy. In fact, some entrepreneurs find that their recruitment push does little to help increase the company’s whole recruitment process. Why is that? Here are some common reasons why your recruitment push just isn’t working.

 

 

You Don’t Have Enough HR Staff To Handle The Extra Workload

 

When you start advertising a lot of open positions at your company, your HR department will have to be ready to receive a whole lot of job applications! Especially if you have employed some new and improved marketing tactics to get your job adverts out there to as many people as possible (which you should if you are serious about your recruitment drive). However, are you sure that your current number of HR employees are enough to tackle an increase in the department’s recruitment workload? If they struggle to keep up, then they will end up being very slow when it comes to processing job applications and arranging interviews. And that will slow down your recruitment drive. So, before you do commit to a new recruitment push, it is important to make sure that your HR department will be able to cope. If you think it will be a struggle for them, you should consider hiring a new HR member of staff.

 

Your Adverts Aren’t Hitting The Right People

 

You need to ensure that your job adverts are posted in the right places so that the right people for the jobs see them. If you aren’t careful with the placement of your job adverts, the right applicants might not find them, and you will end up getting a lot of applications who are just not suitable for the job. Ideally, you should place your adverts on specialist and niche job boards. For instance, if you own a company that works in the health industry and need to hire some new health professionals, it’s a good idea to post your advert onto a specialist job board for health-focused jobs. This will target the right candidates compared to if the job advert just went up on a generic job-search site. You could also use a portfolio procurement firm who can send out your job adverts to the candidates who they feel are best suited to the role. These types of companies have a huge pool of job seekers that they can dip into and connect to your company whenever you are looking to hire new employees.

 

 

Your Job Adverts Don’t Detail The Roles Correctly

 

When the wrong types of people apply for your job openings, you will find that this can severely slow down your whole recruitment process. That’s because your HR staff will have to take longer going through applications, and they might end up wasting time interviewing the wrong kinds of people. There is one way to get around this – you just need to make sure that all of your job adverts detail the open position correctly. That way, people will know exactly what to expect from the job and the criteria that all applicants need to fill in order to get the position. And hardly anyone who doesn’t match the exact criteria will apply!

 

 

You Have Misjudged The Salary

 

What kind of salary are you offering for all the open positions you’re currently hiring for? This is something you should think carefully about. If you get it wrong, you might end up putting people off applying! Sure, most businesses are trying to save money right now, and one of the main areas in the corporate world that has been hit by cutbacks is staff salaries. However, if you mention a salary on the job advert that is way too low, you will find that hardly anyone will apply for the role. Your salaries need to be realistic and enough for a worker to comfortably live off. They also need to be relative to the position. If you aren’t entirely sure how much you should offer for a new position, you should take a look at your competitors’ job adverts to see what they pay for similar positions. Remember that it is also not worth offering a salary that is a lot higher than your competitors. Otherwise, you will find that lots of people who don’t have the necessary skills or experience will apply for the job just to be in with a chance of getting such a good income!

 

 

Your Recruitment Process Is Too Long Winded

Once you start receiving all the job applications, how are your HR team going to whittle them all down? Each company has their very own recruitment process and way of working their way to the perfect recruit. Some companies, such as Google and Facebook, have very long recruitment processes. It is unnecessary for you to have a similar style process as it can be quite off putting to some applicants. Ideally, you should only have two rounds of interviews. If you require your interviewees to take a test, you should schedule this to take place before or after one of their interviews, as organizing a separate time to just take a test can be inconvenient to your HR department and the applicants.

If you follow all of these tips, you should find that your big recruitment drive will be a huge success, and you can quickly hire a lot of great talent!

A Guide To The Financial Software Available For Your Business

 

A business owner faces many tasks during the day, and the financial side of the business can seem like a job unto itself. From dealing with taxes to organising the daily expenses, it’s a surprise any work gets done at all.

 

Thankfully, there are advances in technology that can streamline these financial tasks. We have already advocated how technology can help businesses here at http://benmartin.pro, so it is always worth keeping up with the latest software and applications that can make running a business that bit easier.

 

So, what technology should you opt for within your business? Read on to find out more.

Accounting

While you could hire an accountant to take away some of your burdens, we recommend you use Xero. This popular software apps deals with many of the daily aspects of business finance, including invoicing, paying bills, and Paypal transactions. You can deal with financing on the move with a handy app for your phone, meaning you can always stay on top of your finances.

Budgeting

Business owners need to stick to a realistic budget, from dealing with overheads and managing the capital. For the latter we recommend you read the article at https://www.interstatecapital.com/working-capital-financing/ which better explains how to deal with dealing with money matters on the workfloor. Without a proper budget in place, businesses are going to fail. To help you, we recommend ‘Planguru’, a software package that helps you plan ahead, in the short and long-term, and gives you the tools to increase your profits.

Managing payroll

Your employees need to get paid the right amount of money and on time. To avoid dissatisfied members of staff, use something like https://www.surepayroll.com/payroll/mobile. Available on all mobile devices, you can stay on top of your workers pay, while factoring in deductions, sick days, and vacation periods.

 

Tracking expenses

Even the smallest expenses add up, so it’s important to know where your money is going. We recommend you take a look at https://www.expensify.com which offers an expense report tool for you and your employees. Receipts can easily be scanned and uploaded, letting you know where your money has gone, and when you should reimburse your staff.

 

Financial health

For up to the minute snapshots of your business’s financial health, we recommend you take a look at https://www.liveplan.com. With a clear visual overlay, the software will help you keep track of where your business is thriving or struggling, and offers collaborative tools to help you get back on track.

 

Customer payments

Many businesses use Paypal to send and receive money from their customers. This is a fast and secure way in dealing with financial transactions, and it can be integrated into shopping cart features from business websites. If you haven’t considered Paypal as an option for your business yet, then now is the time to get onto the bandwagon. There are fees for chargebacks, but many people consider the pros outweigh the cons.



 





Are You Getting A Good ROI From Your Marketing Agency?

 

If you are clever, you will outsource certain jobs to third parties and marketing is one of those jobs. The reason it is a smart move is that outsourcing is cheaper and also increases standards. So, it is pretty vital to any modern business that is looking to boost their market share. However, going into partnership with an agency does not guarantee success because there are pitfalls. As such, it is possible to waste money in the long run. If that doesn’t appeal, the good news is you can ensure a healthy ROI with the following advice.

 

Choose Wisely

The first step is to pick an agency that will deliver. Now, it is a lot easy to say this than to do it, yet it isn’t impossible. The key is to carry out extensive research to cover all of the bases. For example, you want a partner that understands the business and the importance of continuity. Because you can’t trust a website to be biased, you have to reach out to neutral sources such as previous customers. Their feedback is a great tool as they have no reason to lie. As such, you can treat whatever they say as true. If it corroborates, then you are one step closing to pulling the trigger. If it doesn’t, it’s back to the drawing board.

 

 

Draw Up A Clear Brief

Probably the greatest mistake companies make when outsourcing is delegating. That sounds stupid because outsourcing is a form of delegation. Still, there are levels, and getting the right balance is an art. Quite simply, you shouldn’t say they know more about online marketing so they are in charge. Yes, they have more expertise when it comes to execution, but they don’t have a greater understanding of the business. That is why it is vital that you set out your vision and provide them with a clear brief. Then, they can follow your instructions and hit the goals you set out.

 

Communicate

Another error is to leave the outsourcer to their devices and wait for results. This isn’t a great tactic because it doesn’t encourage communication. And, there is no way to know whether both parties are on the same page without speaking. Therefore, it is essential that you call or email them once or twice a week to check in. Also, organize a meeting so they can show you where they are in the process. By doing this, there is no room for them not to be productive.

 

 

Be Flexible

On the flip side of the argument, there is no need to be a client from hell. After all, there has to be a level of trust once you sign on the dotted line. Otherwise, there is no point in hiring them in the first place. To get the balance, you must be flexible. For example, don’t set strict targets that are impossible to hit. Or, give them space to work freely and come up with ideas.

 

Face it  – it’s never easy to be creative with the boss breathing down your neck.

The Slashdot Effect And Why It Could Bring Down Your Business

What do you think the biggest threat to your business is? Is it your competitors? Is it technology? Gentrification? Lack of customers? There are plenty of huge threats that could face up to a business of any size. Threats that can limit a business’s business. Threats that could knock a business out of business and threats that could make business life pretty tough indeed. Success is actually one of these threats, believe it or not. If your business isn’t ready for a boom in business, it could seriously suffer. If supply cannot meet demand, people will forget about your business and move on.

You might not want to believe it, but if your business isn’t ready for success, it will suffer. Not acting in the correct manner when your business is experiencing success could be something that sinks your business. If you’re doing all the right things except preparing for increased business, you might be preparing for a disaster.

Being strangled by success? It is best exemplified by the ‘slashdot effect‘ or ‘slashdotting’.  The name of this issue actually comes from the fact that the site Slashdot.com would link to websites and shut down back in the mid 00’s. This happens when a big website links to a smaller website, which will obviously lead to a potential overload for the smaller site if traffic spikes. When the traffic spikes because of the link between a large site and a smaller site (your business will almost always be the smaller site – compared to Reddit and big news sites of course), this can overload a site causing it to slow down. The worst case scenario? The site will shut down and become unavailable because of the overload.  The name of this issue can change – depending on the site that links. It can be known as the Reddit effect, being ‘Drudged’ or being ‘farked’. The problem here is that plenty of sites simply cannot keep up with the huge spikes in traffics that come from being linked – this is because it can happen out of the blue. A failure here can be caused by a lack of bandwidth, poor servers, a lack of server space, a poor host, higher than expected traffic and high requests.

 

How can this happen to you? Well, if a big site or blog (especially one like Reddit that consists of submissions from users) submits a story that focuses around you, your products or your business and includes a link to your websites, that can mean a huge rush of readers might click onto your site at exactly the same time. This flood can really push your servers to a limit and might just bring your site down. This is bad news, especially when you consider the fact that most of these readers will simply click onto your site out of interest, rather than a desire to do business. When this happens, and a site cannot cope, the site is unreachable. When this happens, your website cannot do business. While you should cherish the attention, the viral nature of the internet, linking and sharing means it could come at an unexpected time. If you’re unprepared, you’ll miss out.

 

How do you combat the ‘hug of death’ then? Well, you need to prepare for it. If you’re aiming high, you must be considering success at some point. Even if you don’t hit those heights, it is always worth laying the groundwork in advance. If you fail to prepare, you’ll be preparing to fail! Always prepare for the best and worst case scenarios and you won’t be caught short, will you? If you’ve got no plans in place, you’ll have to improvise – if there is something we want to avoid in the world of business, it is constant improvisation. It’s a valued skill, but not in this area.

 

If you believe your site might go viral, or be linked to by a bigger site – you need to lay the groundwork right now. That groundwork? It is all in your web hosting.

Websites are not unlimited in the space that they have available. Server space and online hosting bandwidth dictate the amount of room available to an online website. This isn’t physical space, but it very much is physical in theory. It works the same as a store in a mall – you can only hold a certain amount of customers before things get packed, then a line needs to form outside of the store, allowing one person in when one person leaves. This is very much how online sites work – you have your server space and bandwidth allowance, and that’s the digital space you have available. If you exceed this, the site suffers.

 

If you experience an issue, you need a web host that acts fast. One where you can call up and ask for space to meet the demand and get your site fixed up fast. If you’ve already got a great host, good for you! If not, check this out of the best web hosts UK list on MangoMatter so you can upgrade your host and get the best storage on offer. Your website will suffer if you don’t have a flexible and active host, and unfortunately plenty of businesses have learned that lesson the hard way.

 

As a business in the online world, you always need to be on your toes. If you’re appealing to people and attracting attention, you need to be prepared for any eventual boost in traffic. You do not want spikes in online traffic to knock you offline. It’s not just worth thinking about! Being knocked offline at a critical time can leave you left behind, and not in a position to capitalise on intense interest in your business and online efforts.

 

Your success in business is often dependant on your ability to adapt. When your business is the focus of an online frenzy, will you sink or will you swim? Always try to adapt to an ever changing landscape and always try to put yourself in the best position possible.

 

Maximizing Profits: Is Your Business Making The Most Of Modern Technology?

The ultimate aim for any business owner is to create a company that makes as much profit as possible. To maximize profits, you have to run your business efficiently, as well as doing everything possible to bring in sales. In this day and age, technology plays an influential role in cost cutting, improving productivity and driving sales, so is your business making the most of modern technology?

Going mobile

Have you noticed how many people you see glued to their phones on the train on the morning commute? Are you guilty of being one of those people who can’t go a minute without checking the home screen? The reality is that most of us devote a huge amount of time to our phones and tablets, and if you haven’t embraced the concept of going mobile yet, you could be missing a trick. People like to do things on the move now, and if your business can’t provide this option, you may lose out to others. Gone are the days when you had to actually go into a shop to buy an outfit or make a call to book a table or a hair appointment. You can do virtually anything online now. If you haven’t got to grips with going mobile yet, now is the time to think about ensuring your website is mobile-friendly and developing an app. Apps are really useful because they enable your clients to do everything they need to do without using a browser and they also act as a marketing feature. Whenever that consumer looks at their phone, your logo will be there, occupying valuable space.

 

Cloud services

If you’re not using the cloud yet, it may be time to think about following in the footsteps of thousands of businesses and switching on-site solutions for cloud-based services. If you’re not familiar with the concept of cloud computing, or you’re not sure whether it would make sense for your company, it’s worth arranging an appointment with an IT consultant. You can find out more about how it works, why it’s so popular, and how it could promote growth and save you money going forward. Sometimes, it isn’t the best option, but there are many reasons why more and more businesses are switching to the cloud every year.

 

Modern marketing

Technology plays a valuable role in enabling businesses to spread the word and put themselves on the map these days. If you’re not already tapping into the wonderful worlds of email marketing, content marketing, and social media campaigns, you may find that changing tack boosts growth considerably. Take advantage of a global audience, provide clients with information through media channels they use on a regular basis, and get people talking. You don’t even have to pay to set up a page, invite people to take a look, and encourage them to visit your website.

 

If you’re keen to maximize profits, investing in and utilizing modern technology can make all the difference. If you’re not taking advantage of everything technology has to offer a contemporary business, embracing new ways of working could propel you to the next level.

 

What Sort of Event Should Your Business Host?

Hosting an event isn’t something that your business does all the time. It’s usually something you will do for a specific purpose, often to help boost your business’s reputation. A corporate event could be one of many things, from a conference with industry professionals to an informal get-together with employees and their families. Hosting an event can help to shake things up a bit and give you some great experience for a variety of different events in the future. If you think it’s time to put something on, have a look at some of these possible event types and what it takes to make them happen.

Conference or Seminar

Putting on a conference or seminar can be a lot of effort, but they’re a popular choice in many industries. The work it requires is worth it if you want to position your company as a leading voice in the industry. It could be something that happens over one day or even just a few hours, or it could be an event that lasts several days. Conferences are excellent for networking and for exchanging information and ideas. But they require strong contacts with companies like Source Me that will help you get everything you need. Arranging it all from the venue to the AV equipment and lighting can take months of work, or even longer.

 

Family Event/Holiday Party

Events that help you connect with your employees are often an excellent choice. They boost morale and act as an incentive for your workers. If you want to improve your employees’ opinions of you, an event for a holiday or just a seasonal party could go down well. Some ideas include having a Christmas party, a Halloween event, a summer BBQ or other fun get-togethers where everyone can get to know each other in a more informal setting. It can help to improve relations and communication in the workplace.

 

 

Product Launch

This is a very specific type of event that you would only host when you have a reason for one, i.e. you’re about to launch a new product. If you’re releasing a new product, putting on a special event to tell everyone what it’s all about helps it to get on the market with a bang. A product launch event is often a good idea if you’re releasing a product your company has designed and it’s significantly impressive to show off. A clothes company might not have one for a single product, although they might for a new line of products, but a phone company might.

 

Charity Event

Getting involved with charities makes businesses look ethical and is a good way to back up the values you say your company has. A charity event could take any number of forms, from a dinner and silent auction to a sports event. It requires just as much work as any other event, but the goal is to raise funds or at least awareness for your chosen charity. It’s important that the charity is a suitable one for your brand, perhaps one you already have connections to.

A business event can be a marketing tool, as well as a way to connect with an industry or community or provide an incentive to employees.

How Does a Business Bounce Back From Adversity?

If you’ve ever tried to run a business in the past, then you’ll know the struggle that’s involved with trying to keep yourself afloat. So many things can go wrong. For instance, you could discover that your business is failing because a new competitor has appeared that promises more than you can offer, or maybe you have a disgruntled employee toying with your business’s reputation in secret. Maybe there’s a storm brewing on social media that is dragging out your company for criticism, or maybe there’s a literal storm coming your way that could shut the power out of your office.

Whatever the situation may be, it’s important to learn how to bounce back from tough situations. To help you out, here are a couple of useful tips to follow.

 

Have a plan ready

 

When misfortune strikes, you want to be ready and waiting so that you can get your business up and running again as soon as possible. For instance, if your company makes regular use of its own transportation vehicles, it might be worth having a fuelbox on your premises to act as a fueling station for the vehicles. This is usually cheaper than filling up the tank at a commercial petrol station, and it’s far more efficient because your drivers won’t need to make a stop at another location in order to get fuel. If you want to take this a step further, then you can also apply it to other parts of your business. For example, if you have a lot of computer hardware in your business, then you might want to consider befriending a local computer repair store that is willing to visit your location to perform on-site diagnosis and repairs. Whatever it is, make sure you have a plan ready for these situations.

 

Have a way to stay in touch

If something horrible happens such as a fire tearing through your building or blackout that knocks out the power, make sure you have a way to continue working. Going mobile is one of the cleanest and efficient ways of continuing a business even if the power’s out. You’ll still have access to mobile internet, you can still browse the internet and speak with customers and clients, and your employees can continue working. This is also important for when your employees or other key members of your company can’t come into work, or if they’re away due to an accident. Make sure you stay in touch with your entire companY and ensure you never lose contact with your customers.

 

 

Accepting and learning from mistakes

People always make mistakes, but what we learn from those mistakes and how we deal with adversity is what defines our companies. There are businesses that have gone through hell and back, only to rise from the ashes and become a business worth talking about. Yet there are also some businesses that fall from grace and find it hard to ever recover their former fame. Whatever happens, make sure you learn from any mistakes you made and try not to throw the blame around on others like your employees or competitors. You are in control of your own fate as a business owner, so you need to learn how to bounce back from adversity.

Eco-Friendly Business Is About More Than Just The Environment

Climate change is a contentious issue at the moment and the majority of researchers agree that we need to be making drastic changes to the way that we do things. There are things that you can do on a personal level like reducing energy uses and trying not to use your car as often, but even if everybody on the planet did that, it wouldn’t solve the problem. Businesses contribute to climate change much more than we do as individuals so it’s more important that businesses become eco-friendly. Business owners are often apprehensive about the idea of going eco-friendly because there’s a perception that it will make your overheads higher and eat into your profits. However, that’s not always the case and there are a lot of changes that you can make which will actually increase profits while they reduce your carbon footprint. If you haven’t started moving towards green business yet, here are a few reasons that you definitely should.

 

 

Paper

Every year thousands of acres of forest are cut down to make paper, most of which is used in offices around the world. It’s a big problem but it doesn’t have to be because there are plenty of ways that you could reduce paper usage easily. Companies like Ricoh Printers can reduce the costs of your printing and you can massively cut down on the amount that you need to print by going digital. You can replace all of the paper correspondence in the office with emails and save yourself thousands every year.

 

Eco-Friendly Goods

Manufacturing processes that aren’t eco-friendly are the biggest hurdle to overcome when it comes to climate change and although it is usually more expensive to produce your goods in an environmentally responsible way, you could lose out if you don’t. Consumers are increasingly demanding eco-friendly goods from companies so if you can’t offer that, they will go elsewhere. The extra manufacturing costs will be outweighed by the increase in sales that you will see if you start going green. Goods and packaging that are made from recycled materials are far more likely to sell than those that aren’t so there’s no use producing goods for a reduced price if you aren’t going to sell any. Customers also like the idea of dealing with a socially responsible business rather than one that doesn’t care about environmental issues.  

 

Energy Usage

There’s no downside to reducing the amount of energy that you use in your offices. It’s great for the environment and your overheads will drop by a huge amount. Making simple changes like installing LED light bulbs instead of standard ones makes a big difference. They’re quite a bit more expensive to install but after a few months you will have made that money back and you’ll start saving. Installing timers on the lights is also a good idea because it means that nobody will leave lights on and cost you money unnecessarily.

 

Tax Relief

In an effort to encourage businesses to operate more responsibly, the government offers certain tax relief if you make steps to improve the carbon footprint of your business. You can get tax breaks for various things including reducing your energy usage and buying eco-friendly manufacturing equipment to use instead of your current process.

When you combine all of these benefits, it’s clear that going green is the right option for your business.

 

Sole Trader? You Need These Marketing Tips, Then!

If there is one thing that sole traders know all about, it’s micro managing their budgets. Starting out alone is not easy and as a sole trader, you are probably going to be hit with deadline after deadline as business begins to snowball. It’s for this reason you have to get smart about your marketing plan.

Being on a budget doesn’t necessarily mean you have to skimp on your marketing budget – you just have to be clever about where you put your money. A lot will depend on the nature of your business as to what you need, whether you require SEO for lawyers as part of setting up your own practice, or you need a website built for your company. You can bolster your marketing plan with a lot of thought and we’ve got five great ways you can do that for your plan next year!

  1. Content Marketing: Sole traders can do more for their business profile by simply investing a little money into content marketing. You can create exciting content that is also compelling if you are a sole accountant, especially around the time to renew taxes. If you are working as a lawyer with your own practice, then you could write content that fits what you offer. Customer engagement is so important and if you can do that while linking it back to your services, you’ll soar in your sole trader business.
  2. Company Website: It takes about five seconds for a company to make a good impression and as everything is moving online, your website should pop. By adding a few more bells and whistles to your website, you can impress future clients and customers at once. Some of the whistles you can offer include live chat services, review platforms and a video explaining who you are and what you do.
  3. Blog: Personality is important for a sole trader – you need to be able to stand out. Starting a company blog about the cases you have dealt with and changes in market trends for your industry can help clients to learn more about you as well as offer you serious credibility.
  4. PR Campaigns: You need to be able to handle your own PR if you are working by yourself, and by having a strong media release and time to put toward your media campaign, you can really make your company shine.
  5. Collaborate: It’s common knowledge that it is cheaper to keep your current customers and clients happy. Collaborating with other businesses similar to your own that offer unrelated services, is a great way to network and learn to nurture your clients in the way your competition does.

Marketing doesn’t have to be difficult for a sole trader, you just have to be willing to learn where you should be putting your money. There’s no reason for you to blow your whole business budget on huge campaigns, it’s about learning where you can be smart about your cash. Sole traders the world over are promoting their businesses effectively with these ideas!