Are You Ready For Social Selling?

What is social selling:
Social Selling is the process of finding and connecting potential leads and prospects via social media to increase sales.

The Aberdeen Group define social selling as the utilisation into one of three techniques. These three techniques include Social Collaboration, External Listening and External Participation.

There are many studies available that demonstrate why you need to evolve your traditional methods to involve social media, none more important than this. On average – 60% of the purchasing decision has already been made, prior to a sales person being invited to the discussion.

Someone is educating and providing insight to your clients – is it you or your competition?

You want more? Ok…
Seventy Two percent of sales people who use social media outperform those sellers who are not using social media
Thirty Six percent of companies who have a social selling team are more likely to achieve quota.

To get started on your Social Selling journey – here is a great Infographic to start you off for LinkedIn

Are You Ready For Social Selling

So, are you ready for Social Selling. Why not try these additional resources : 10 Steps for a Rocking Profile

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Posted March 3, 2014 by Ben Martin - Social_Ben in category LinkedIn, Sales, Social Media, Social Selling

About the Author

I am a gadget man, a film lover, Husband and proud father and not least proud to be an IBM’er. Currently working across the globe helping seller to create better connections with clients through the use of Social Media. Please feel free to contact me if I can help I will. (my opinions are of course – my own)

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