Go on, be nosey…..

Thank you for stopping my my Blog site, here is a little about me.

Business: I currently work in a Global team for IBM Digital Sales, developing programs such as Digital Mastery, IBM OneScore, IBM Triumphs and CSA Learnig Hub. I do not expect them to mean much to you. Primarily driving the use of social technologies to achieve better collaboration both internally and externally. In short driving a huge sales strategy mostly refered to as #socialselling. I really enjoy helping individuals start their journey on creating their personal brand, becoming known and being found for their expertise. I have also been know to lecture at Universities on using social media for business, also contribute to Social Media Today and the IBM Social Business Insights

Personal: When I am away from the computer, some of my favourite things to do are being with my family, bowling, ice skating, amateur photography, gaming (especially Call of Duty (any)). I plan to add a few more things here in the near future, such as bee keeping and perhaps get a few chickens.


“If you do something great, people will find it” quite simply that was never true.
Nothing is more powerful than word of mouth or a referral from someone you trust and nothing is more powerful at spreading word of mouth than Social Media.
We now have access to a vast array of social media tools that assists in the “hey look at this!” but until you explore these technologies, you have a tree falling in a forest, heard only by those nearby.

Companies are facing a new world, where social media is transforming the way they do business. Requiring them to be faster and more agile, to the numerous ways in which clients can now interact. This era of change is both a challenge and an opportunity to rewrite the way we all do business, deepen our relationships and metamorphose to a real time businesses.

Ben Martin

works as part of the transformation team for IBM Digital Sales. His role as Social Business Enablement Leader utilizes his many years of experience in using social media technologies to engage with both internal employees and external clients, helping facilitate faster responses through collaboration and sharing of information. His thought leadership on the use of social technologies has led to many presentations and webcasts, globally both from within the corporation and out. You can follow him on Twitter @Social_Ben

Ben is an IBM Redbooks Thought Leader and a regular contributor to the IBM Social Business Insights Blog.
Contact me via Twitter or ben@benmartin.pro