5 Reasons Why You Should be Guest Blogging

 

You’ve seen them all over the web, and probably on some of your favorite blogs: Guest Blog Posts. And of course, seeing these will lead to the inevitable question: “Should I be scheduling guest blog posts?” The answer is a loud yes! And here are just five reasons why.

 

Backlinks and SEO

When you include links to your website in the bio of your guest blog posts, it creates backlinks as soon as your blog is published on anther site. This increases your SEO, especially if you are publishing on a quality, trusted site. The more important the site, the more potential you have to earn higher SEO rankings, as their SEO juice will flow onto your blog. This means the more likely you are to be seen, and the more business you and your company can earn.

 

Gain More Followers

Posting on a different site also gives you the ability to reach a new and different audience. The blog you post on will have loyal viewers of its own, and these loyal viewers can now meet you, learn from you, and learn about your business and find a trusted new resource in the field. Pretty sweet, right? If they really like you, not only will they return again and again to your blog or company site, but they may follow you on your social media channels. The more people who visit your site, and the longer you stay, the higher your SEO rankings.

 

Win Win

But guest blogging isn’t just about you. You can help increase the SEO of the site hosting you, too. How? Simply write a post on your own blog summarizing what people can learn from your guest blog post, and link to the other blog. This provides backlinks to the site hosting you. In addition, your loyal blog readers can visit the host site, learn new things, and potentially become loyal followers to the host site.

 

 

Build Relationships

It’s no surprise that with such a beneficial partnership already in the works, you and the host site can build a working relationship where you support each other beyond guest blogging. Additionally, you can also build relationships with readers by responding to their questions and comments in the fields of your guest blog post, potentially bringing you more business. Building this relationship in the first place can be tough, however, and you will need to perfect your pitch to gain a response and a place to blog. Guestposttracker.com shows you how to get a guest post published, and how to start that working relationship. Remember that successful bloggers are very busy people, and may not get back to you straight away – if you haven’t heard back from them for a couple of weeks, a gentle nudge to remind them that you have reached out will go a long way.

 

Establish Credibility

The more quality content you write, and the more people see it, the higher you can rank in Google, which means more people visiting your site and even higher SEO rankings. When people learn they can rely on you, and when you consistently provide quality content, you can become a trusted leader in the industry.

Tags:
Copyright © 2014. All rights reserved.

Posted June 22, 2017 by Ben Martin - Social_Ben in category Blogging, Business

About the Author

I am a gadget man, a film lover, Husband and proud father and not least proud to be an IBM'er. Currently working across the globe helping seller to create better connections with clients through the use of Social Media. Please feel free to contact me if I can help I will. (my opinions are of course - my own)

1 thoughts on “5 Reasons Why You Should be Guest Blogging

  1. Hank

    Guest blogging for me has been the least expensive yet most lucrative form of website promotion. You are spot on with your advice. Thanks for the great article.

    Reply

Leave a Reply