4 Solutions For Marketing Your Auto Shop
Running an auto repair shop is a big deal. You’re dealing with customers on a very regular basis and the one marketing tool that you have at your disposal is word of mouth. People rely on reviews when it comes to running a repair shop, because they know they can get a real review of you as a company before they put their money into your skills.
You need to keep your customers coming to your door, and for that you need some excellent marketing plans in place to make it happen! There are over 20million vehicles in England alone, which means there is a lot of business out there if people know where to find you. You can invest in the best car parts and use companies like Air Supplies to get the best products for tyre inflation. But there is no use in having the best of the best out there when you won’t get the customers through the door. You may not be savvy with how to market yourself online, so you need to look at the five tips below to get you started:
Car advice is always being updated. For every service, model of vehicle and car part, there is a guide out there on the internet. Setting up a blog of your very own to market how you run as an auto repair shop, including which services you are offering to people is a good way for customers to learn what you can do for them. With the right advice, customers will keep coming back to your website and will subscribe if you input a button to do so!
For the most part, social media advertising is free. Setting up your own pages, with regular posts and customer engagement is important. You need to hear what the customers want and implement any changes to your business. Consistently posting is an absolute essential, as is talking to people who comment on your posts. Make people feel like a priority and you’ll reap the reward.
Coupons & Vouchers
People love things at a discount or for free, so make sure you have some kind of offer on the go at all times. This could be anything from money off for oil changes, to money off for new tyres. You could let people know of these by distributing printed door hangers, and those interested in these attractive deals are sure to stop by your shop looking to take advantage of them. Keep in mind that there are companies that can provide promotional business products for you that you can give to your customers when they stop by. There are even some really fun and unique ideas that you could try like custom diecast vehicles for example. Wouldn’t that be quite out of the ordinary and therefore memorable? This should lead to a few regular customers before long in fact. With that being said, providing loyalty cards for customers is a smart idea to keep people coming back for your business. Be efficient and honour every voucher!
You need to branch out of the regular stickers you can provide for people to remind them of replacing tyres and windscreens, and swap to the digital reminders that they would appreciate. Not only are you going to be able to reach them online, you can make sure that you get the customers in!
Getting your auto shop some continued custom isn’t always going to be easy, but that doesn’t mean you can’t get your name out there and get people interested in what you can offer! Make your business heard online, even if your business isn’t!