4 Social Networks Every Business Should Use
Social media marketing has become a staple in the business world during the last few years. Company bosses spend millions on making sure their presence is known on all the top sites. However, people just starting out might struggle to know which platforms offer the best advantages. With that in mind, I’m going to highlight the big four social media websites all business owners should use from day one. When you have more cash in the bank, you can expand your campaign to encompass all the others too.
It’s important you start with Facebook because almost everyone uses that platform on a daily basis. That means you can reach people from your target market, wherever they might live in the world. There are also some fantastic paid advertising solutions that will help you to get more attention without breaking the bank. Make sure you also research location-based social media tools before pushing ahead. Depending on the nature of your operation, they could help you to save a lot of money. They could also assist you in reaching the right people much faster than you otherwise would have done.
Twitter has become the platform of choice for people who want to view breaking news. It’s also perfect for B2B marketing and reaching the general public. A few months ago, the guys at Twitter released a paid advertising tool similar to the one on Facebook. So, you can invest some cash and push your posts towards your target market. Just upload some attractive graphics and a decent profile picture of the best results. That should help to ensure people become a little more familiar with your brand. Also, take the time to comment on posts for which you can provide authoritative replies.
Networking is one of the most important elements to business success. You need to make yourself as available as possible, and that’s where LinkedIn can help. Creating profiles on that website should allow you to communicate with almost any other business owner. Likewise, they’ll find it much easier to network with you too. You never know when a joint venture could help to drive your company to the next level. Launching your account is not complicated, and you can have everything running in a couple of minutes.
All business owners need a Google+ profile. However, you probably won’t use that platform very often. You need a profile because it links to your Google listings and gives them more authority. The search engine will feel more confident in promoting your brand as a legitimate company if you engage with that social network. Make sure you share any posts from your Facebook and Twitter accounts to ensure the page remains active.
So long as you use those four social networks from day one, online success should fall within your grasp. As I said at the start of this post, you still need to create a presence on all the other sites too. However, beginning with the big four should help you gain a lot of attention and build your audience without spending a fortune.
Catch you next time!