LinkedIn is great for Business, or I should say SMART Business & SMART Networking
I am NOT a LinkedIn expert, but I do know how to make it work for me. Do you?
We are both equal in exposure and linking possibilities yet 96.5% of my LinkedIn connections are the result of people wanting to connect with me.
How’s yours? A good friend of mine, James Potter better know as the @thelinkedinman has a short quiz you can take in two minutes, I suggest you do. Here is the link.
How many connections do you have? How are you communicating with your connections? How are your connections helping your sales or your career?
Your LinkedIn profile is just one, but perhaps the most important, social presence you have. You control exactly what it is. When others search for you on Google, LinkedIn is one of the first links they click on. You have a one time chance to make a positive impact, both personally and for business.
The Good: When I realised the business significance of LinkedIn, I immediately sought professional help to help me with the keywords, layout, and what to include on my profile page. So should you.
It must be working. In the three years since, my network has grown substantially, people wanting to connect with me, be part of my network, be my customer. Huge opportunity. At an acquisition cost of ZERO.
The Reality: I receive requests to link and I also get messages. Some are very nice, some are self-serving, some are insincere, and some are stupid (very stupid). And ALL messages are a reflection of the person sending them. That would be you.
Here are some THINGS about LinkedIn to make you think, re-think, and act:
• Your picture is NOT an option. Show a professional, but approachable, image. Be proud of who you are.
• Have a LinkedIn profile that gives me insight, not just history. Not just what you’ve done, but also who you are. Your profile is your pathway to connection.
• DANGER: DO NOT USE stock LinkedIn messages. It shows your laziness, lack of creativity, and overall lack of professionalism. Standard LinkedIn messages need to be replaced with your own. EVERY TIME.
• Tell me WHY I should connect. (Where’s the value? Its reciprocal you know)
• If you’re looking for leads, use the keyword feature (rather than the job title option) in the “advanced search” link to the right of the search box. It’s free, and you’ll find hundreds of people in your industry or in your backyard that you never knew existed.
• If you’re asking me (or people) to join your group, TELL ME WHY I SHOULD.
• Allocate 30-60 minutes a day to utilize this vital business social media asset.
LinkedIn is the business social media site of today AND tomorrow. Harness its power, do not abuse its options, and you will reap its rewards.
By the way, If you’re hoping for an endorsement or a recommendation on LinkedIn, or anywhere – EARN IT!
Do you have examples of good or bad messages, drop some examples below (delete names for courtesy!)