In a comprehensive social business research study, Altimeter Group uncovered some pretty surprising realities about the state of social media strategy within enterprise organizations…

Only 34% of businesses feel that their social strategy is connected to business outcomes.

Just 28% of companies we studied feel that they have a holistic approach to social media, where lines of business and business functions work together under a common vision.

A mere 12% are confident they have a plan that looks beyond the next year.

Only half said that top executives were “informed, engaged and aligned with their companies’ social strategy.”

The full article can be ready here:

via The 7 Success Factors of Social Business Strategy | LinkedIn.