I recently had the opportunity to work with Network Sunday and spent some time talking with Tim Bond, the companies CEO, resulting in a white paper that will guide organisations to the benefits of social selling.
Here are some highlights, followed by the white paper in full, hosted on slideshare.
In 2015 the questions being raised were:
What is social selling? Why aren’t more sales people selling this way? How do we implement it?
Today (October 2016) there is a general consensus that the buyer / seller dynamic has changed and sales people who practice social selling outperform their peers. Clearly organisations now face a new hurdle: ADOPTION