Digital First Impressions Make or Break Your Job Search [Infographic]

Most job seekers are aware that a very large majority of companies now use social media to recruit and research potential candidates… Facebook, LinkedIn and/or Twitter (at least).

However, few understand how to best leverage social networking during a successful job search. Check out this infographic by Jobvite for all you need to know about a positive social media presence; a digital first impression that can get you hired… or not.

Ben Martin, Social Media, Recruitment

Have you had first hand experience? Did you get hired from your digital presence alone?

Say hello and drop your comments below.

Connect with me on Twitter: Ben Martin

Category: Careers | 1 Comment »

My top ten excuses for not getting social? What’s Yours?

Lets be honest your social already, be it down the local pub, in the canteen or any where you meet new and existing people. So why are you finding it difficult to connect in the digital world?

Here are the top ten objections I come across most regularly:

– I’m of the age

– I don’t have the time

– None of my customer are there

– I don’t know what to say

– I’m not an expert

– People aren’t interested in what I have to say

– My boss does not do it so why should I?

– This wont generate business

– I’m scared of doing something wrong

– What is the benefit to me?


The age excuse is a cracker, not only do I hear “I am to old, the youngsters get it” but also “I am too young, I’ll follow my peers”. There fore this stand-of divide continues to be there. What ever end of the spectrum you are on, give it a go, learn from each other. Become better connected (at some point you’ll retire and take all your knowledge with you)

You don’t have time. We are all busy people. Where are you spending your time? In your inbox? Doing someone else’s to-do list? If I may be frank  – Your not prioritising it. Make time.

You will be surprised. Are they on LinkedIn and belong to some groups? If so they are listening to someone, just not you. Have they joined Twitter?

If you are unsure what to talk about, start researching and collecting news releases that reflect your business synergies. For example – RSS feeds from industry sites or news forums.

No expert? But you have an opinion and I would be delighted to hear it. Comment on a blog post or reply to a tweet.

No one cares. Well if I thought that you wouldn’t be reading this.

Your boss might not be, but he will when he realises your an ambassador to the company and he isn’t. Lead.

Engaging with your customers either existing or new , will build relationships, will add credible value, will build trust, will lead to business.

If you have company guidelines around the use of social media make sure you read them. Many will assist you in the do’s and do nots. Even so mistakes are made, just deal with them quickly and openly.

There will be a whole heap of benefits. Whether you want to increase your value or company value its all about making your self heard and visible. Because someone out there is looking for someone with the skills and expertise, you have, to help them.


What objections and excuses to come across? What objections do you have? Add them below and lets continue the conversation…….


Smoke Signals! – Are you listening to me?

If your on LinkedIn and regularly visit, you will be familiar with the home page and the stream of updates from your network. A great way of keeping in touch, listening, sharing and engaging where appropriate.

It is a great opportunity to share something that grabs your attention, with others and to say “Great article, thanks for sharing” or “Here is my opinion”. Not only does it notify your  network they also show in the poster’s network. Visibility to others is KEY.

Take this example today – an interesting debate on customer services from Rob Wilmot. I liked it and by doing so shared the article to my network. I also wrote a comment directly on the post.

Whilst my first degree connections are all interesting people, providing great content, I want to know what my second degree and sharing and posting. Did you know you can?

Pop into LinkedIn and go to Signal – you can find it under the heading of news. Now you have the chance to see those smoke signals that have always proved a challenge to get to.

You can even play around with the settings to pick out “seniority” or even “company”. You can save them for future perusal. So add your likes, your comments, get your self visible to people you want to get through to. Earn the right through social capital to have that coffee.

Do you currently use this? What success’s have you had? Did you know you could do this?