The Most Important Digital Transformation Initiatives Ranked

Alitimeter lasted post it their report “the state of digital transformation for 2014” is a highly recommended read.

 

It was interesting to note that whilst 88% of organisations where undergoing a digital transformation, 42% percent of them had not mapped the customer journey but investing in digital channels anyway.

Digital Transformation Initiatives Ben Martin

In previous reports from Altimeter it showed the typically the CEO role was not leading the digital transformation projects. This report  dramatically shows a major shift in sponsorship. These projects are now shown to be driven by the

CMO, CEO and CIO (54%, 42% and 29% respectively)

Also included in their post, Altimeter asked the participants to position the most common challenges that exist for digital transformation initiatives.

Top Challenges for Digital Transformation Ben Martin

Go read the full post now, and download the report, happy reading

 

88% percent of surveyed organisations are undergoing a digital transformation TWEET THIS

Changing company culture is the number 1 challenge according to Altimeter TWEET THIS

Category: Smarter Business, Strategy, Technology | No Comments »

The 7 Success Factors of Social Business Strategy

In a comprehensive social business research study, Altimeter Group uncovered some pretty surprising realities about the state of social media strategy within enterprise organizations…

Only 34% of businesses feel that their social strategy is connected to business outcomes.

Just 28% of companies we studied feel that they have a holistic approach to social media, where lines of business and business functions work together under a common vision.

A mere 12% are confident they have a plan that looks beyond the next year.

Only half said that top executives were “informed, engaged and aligned with their companies’ social strategy.”

The full article can be ready here:

via The 7 Success Factors of Social Business Strategy | LinkedIn.

Category: Smarter Business, Social Business, Social Media | 3 Comments »