Social Networking for Sellers, A Point of View
Everyone is talking about being social, but what does that mean to you, a seller? How can it help you? Where do you start? These and many more questions are also being asked.
Lets cut to the chase, Social Media, Social Business, Social Networking, what ever you want to call it, put simply its just another form of communication. You have been doing it for years, its just the growth in technology has just made it easier to be louder and reach a wider audience.
Some of the benefits will include; efficiency, collaboration, identification and not least, trust.
BUT these benefits will not will not happen overnight, it is a journey you will have to undertake. Some will adopt to this new way of communicating quicker than others but make no mistake we all need to be on this road.
Why? Lets look at some reasons:
Having a digital presence is one of the best ways to be found, creating your personal brand that in turn will help you become eminent in your field of expertise.
A recent study has shown that the role of the buyer (seeker of information) has changed. No longer so they pick up the telephone to you (do they know you even) and ask “is this the right thing I need”. They are looking for this information online. Eighty five percent of the buying decision has already been made before you the sales person even get involved.
We Sell or Else (#wesoe), lets face it. If you can utilise another channel to assist in growing your business then its a no brainer.
If your still wondering can social technologies really help grow your business, there are a whole raft of success stories that can be found on online. Personally, I have seen and experienced $millions of generated business
Where do you start? Firstly understand the tools. Identify which platforms you customers are on and participate in. Places like LinkedIn, Twitter, FaceBook or Google+ for instance. Start with three or four and ensure that one of your choices includes blogging.
Whats on offer?
LinkedIn – For a seller this should be the most important place to start. The team will help shape your profile from a resume style to a value proposition to a client. Help you understand how to utilise your network and what additional applications will work best for you.
Twitter – Lets call this an information portal. Are you advising your network what we do, what you do, the latest news, information that grabs your attention. Let people follow you and manage your reputation.
Blogging – This in my humble opinion is going to be paramount to building your eminence, creating digital footprints that allows you to be found when someone searches for you. Now whilst the premise for these tools is business, I do advocate the creation of personality, so if you want to talk about something non business (yet professional) do so.
Thoughts for your next steps?
Find your focal team, the ones that are early adopters are normally the best, teach teachers spread the word or ground swell. Get to grips on what to measure.
Lastly if you need advice or tips on best practice drop me a line.
Why not share some of your thoughts and questions below..