LinkedIn – Use colour to connect behaviour

The strongest platform to build a business relationship has got to be LinkedIn. Everyday I speak to new people, some to learn from and others I spend time helping, and I enjoy it.

So here’s something I would like to pass on to you.

Firstly I am assuming that you have a professional style photograph, this is your opportunity to leverage every opportunity to convey your self in the best possible way.

What I would like you to consider is your back ground. What do you have currently?

Consider having a gradient background, from Blue to White. Here is why…


Blue is the colour of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect. Blue is strongly associated with tranquillity and calmness. In heraldry, blue is used to symbolize piety and sincerity.

Light blue is associated with health, healing, tranquillity, understanding, and softness.
Dark blue represents knowledge, power, integrity, and seriousness.


White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the colour of perfection.

White means safety, purity, and cleanliness. As opposed to black, white usually has a positive connotation. White can represent a successful beginning. In heraldry, white depicts faith and purity.

In advertising, white is associated with coolness and cleanliness because it’s the colour of snow. You can use white to suggest simplicity in high-tech products. White is an appropriate colour for charitable organizations; angels are usually imagined wearing white clothes. White is associated with hospitals, doctors, and medical practitioners (click here to know more about them). This is so you can use white to suggest safety when promoting medical products.

This is not something you can control, this is subliminal messaging. So if you want to be trusted, convey intelligence and all round goodness, perhaps this is something to consider.

My Background (by accident) has blue to white with a plant thrown in for good measure. Green by the way is “harmony and growth”.

What do you have as your background right now? Use the comments area below and say hello.

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Posted December 14, 2012 by Ben Martin - Social_Ben in category LinkedIn, Social Media

About the Author

I am a husband, gadget man, a film lover and proud father of two. Currently Working across the globe helping sellers create better connections with clients through the use of Social Media. Please feel free to contact me if I can help I will.