Using social media to create conversation, provide value, credibility and trust is only the start. How do you convert those “Likes” into customers?

This infographic,  compiled by Wishpond, shows that 77 percent of business-to consumer (B2C) marketers have acquired customers through Facebook, while business-to-business (B2B) marketers have found more success on LinkedIn — finding it a whopping 277% more effective than Facebook or Twitter.

What platforms do you use? What are your tips for success? Join the discussion below and say hello.