Going Mobile: What Does It Take To Succeed?
Each year, billions of pounds are earned by mobile businesses, with the mobile food truck industry earning over one billion in revenue alone last year. That’s one successful industry. The most popular mobile businesses also include pet grooming, beauty parlors, events planners for parties, wedding and corporate events, builders, plumbers, and electricians. Mobile companies offer a flexible approach to entrepreneurship. They tend to have low startup costs and high success rates. So it’s no wonder they are so popular. Whether you are dreaming of launching a mobile beauty empire or a food truck to beat all others, these tips will point you in the direction of success.
Find a niche to fill
The chances are that you already have an idea for your mobile business which is great, but it’s vital that before you launch your dream business, you take the time to do your research. It’s vital to determine whether there’s a need for your business idea, as if there’s not, then it could be worth rethinking it. If you want to launch a healthy, wholesome Mexican food van but there’s already one that operates in your area, then it probably isn’t the best idea as that niche has already been filled. To make a living you need a client base, so it’s vital that you select a niche that is yet to be filled in your area. The more unique your business concept, the higher your chances of success.
Be selective about your transport
Let’s talk transport. For a mobile business, transport is key, which is why it’s so important to be selective about your transport type. What you need to think about is practicality as well as cost. On the one hand, purchasing a new van or truck means it will come with a warranty and will be in fantastic condition. However, the downside is the high price tag a new van comes with, as well as the cost of converting it. If you opt for a pre-loved van or truck that has already been converted into a food truck that has all the equipment in place, a beauty salon that comes equipped with all the most useful pieces of kit, or a builder’s van complete with racking and shelving from a company like Van Racking Solutions, this will save you money. For a mobile business, your transport is the main part of your venture, so it’s vital that you get it right and make the best transport choice.
Get your admin in order
Do not start your engine and launch your business until you have got your admin in order. Take the time to research what’s required for a mobile business by law, such as permits, licences, and specialist insurance. For instance, if you are selling food you need to meet certain health and hygiene standards. There are plenty of resources online for determining what licenses, permits, and insurance your business will require to operate legally, so take the time to find out what you need to run your business.
Perfect your marketing strategy
Just because your business is a mobile one, that doesn’t mean that marketing isn’t required. Just like with any venture, to make a success of your mobile business it’s vital to perfect your marketing strategy. Part of this is having your business name and contact details visible on your van, as well as on your menus, flyers, and business cards. Utilising social media is also crucial, especially when attending festivals and events to make attendees aware that you are in attendance – for this the event’s hashtag is a crucial tool.
There you have it, a guide to going mobile with your business and making a success of it. Sure, it will take time for your business to build up, like with any venture, but as long as you take note of the tips above, you can ensure that your mobile business is highly successful.