Weird ad stats - 99% German, low-ish CPM & CPC, unusually high CTR. Any ideas? : r/admob
CTR, CAC, CPC, CPM and more: What KPIs cannot be missing in your business? | Blog emBlue
CTR — Blog — Mobile App Marketing
Eric Seufert on Twitter: "According to advertising agency Nest, US CPM on Facebook is up 23%, CTR is down 12%, and CPC is up 31%, all year-over-year. Note that ATT was first
When To Switch From CPC To CPM | The Online Advertising Guide
A Guide to Search Marketing Terms & Acronyms - Total Web Services Inc