Visual Content is Key on Twitter

Twitter is known for content sharing, and top brands are no exception. Looking at some of the
top link types, it’s no surprise that the highest performing links are pic.twitter.com links, which is Twitter’s image service, and allows photos to display directly in a user’s Twitter feed.

Pic.twitter.com links average 210 engagements per Tweet. The next highest performing types are Tumblr.com and Pinterest.com, followed by another Twitter property, Vine.co.

Visual content performs well on any network, and with Tumblr, certain types of images are supported by Twitter cards and are natively displayed. Pinterest, on the other hand, is a surprising leader, considering the visual assets don’t display directly in Tweets.

Bit.ly links are one of the most common link types, and a default option with Twitter management software like Tweetdeck. The links however, which show no indication of what to expect, are some of the lowest performing links we see large brands using.

Visual Content on TwitterTweeting with pictures can help your brand see more exposure, and
if you include a link alongside the image, your potential visibility is much higher than average.

 

Source: SimplyMeasured

My Dad’s bigger than your Dad – “the social taunt”

Perhaps some have of us have moved on from the playground taunt of “my Dad’s bigger than your Dad” to “I have more followers than you”. In fact just yesterday I was listening to a webinar where the speaker went into bragging mode, I hope it was not just me thinking – “so what?”

I relish getting more followers, that instant fix that justifies why I am here in the social arena. If they then share my content, that is what I call success, that is what I am addicted to (see previous blog) So having a huge following does not really count for much unless they can move your content for you, does it?

So my first question to you. Does the size of some ones following impact your decision to click the follow button?

For me, in some small way, it does. But I also consider the other numbers that are displayed, like how many tweets versus how many followers. For instance :-

bSo here we have someone who is  either providing great content, or they deemed it necessary to purchase fake followers. How do you know if this entity is able to provide value to you and strengthen your reach. I use StatusPeople, its a great tool, to help me decide the answer to that last question. So in regards to the above twitter user this is the view StatusPeople provided:

b1With that kind of information I can make an informed decision to follow, either they have some great content and or they can help move my content (if they like it)

So let me give you some other examples

a

and StatusPeople said

a1

***************************************

c

and StatusPeople said

c1

Perhaps I am just too cynical in my old age, but if you cant provide me with reciprocal value, then that is why I don’t follow you back.

Does size matter? Please leave your comments below as to how you make a decision to follow or even like someone back. Do you use another tool you would like to tell us about?

Inside Sales and the IT Buyer: The shift of communication [Infographic]

 

Inside sales and web are the mainstay of the purchase process for many buyers of hardware, software and services. The use of the web in every step of the buyers journey is increasing, even down to executing the purchase. Clients are now demanding and expect their suppliers to provide web experiences that provide them immediate access to information. Encompassing the initial search phase, such as guidance and help on address challenges being faced, all the way through to pricing information and even transactional history.

The data and trends below where identified in a marketplace study, led by Market Development and Insights, conducted in November 2012 through to January 2013 to understand client usage of inside sales and online commerce throughout the decision making process.

 

Inside Sales, Ben Martin, Infographic

Twitter search alerts via email with @Twilert

Twilert is back!

I have been using this tool to great effect, allowing me to receive email alerts, against any search words of my choice. Whether you want to  monitor what’s being said about you or your brand or keep an eye on your mentions, hashtags, defined search words on Twitter, this tool could be for you.

Now I said “its back”. This is because it stopped working. As you may have heard Twitter changed its API and effectively cut of access to many great applications out there. Twilert was one. The team have been tireless in rebuilding the tool and launched a revamped version. They also listened and responded to customer requests for enhancements. New features include:

– Realtime alerts
– Twitter search history stored for browsing & searching
– Excluding users from results
– Better Geo searches
– RSS, JSON feeds
– No ads

The new platform is ready to use here: http://www.twilert.com/

Unfortunately given the changes Twilert are unable to offer a completely free service. They do still offer a basic free plan but in order to pay for the hosting and deliver the features customers asked for they are charging a small subscription fee.

Twilert_Ben_Martin

17 New Social Media Statistics

1) 27% of total U.S. internet time is spent on social networking sites. (Source: Experian) Tweet this stat!

2) 15% of total U.S. mobile internet time is spent on social networking sites. (Source: ExperianTweet this stat!

3) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. (Source: HubSpotTweet this stat!

4) Social media lead conversion rates are 13% higher than the average lead conversion rate. (Source: HubSpotTweet this stat!

5) 21% of marketers say that social media has become more important to their company over the past six months. (Source: HubSpotTweet this stat!

6) 74% of all marketers say Facebook is important to their lead generation strategies. (Source: HubSpotTweet this stat!

7) Companies that generate more than 1,000 Facebook Likes also receive nearly 1,400 website visits a day. (Source: HubSpotTweet this stat!

8) 52% of all marketers have found a customer via Facebook in 2013. (Source: HubSpotTweet this stat!

9) On Facebook, brand posts get half of their reach within 30 minutes of being posted. (Source: SocialbakersTweet this stat!

10) 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: SyncapseTweet this stat!

11) 43% of all marketers have found a customer via LinkedIn in 2013. (Source: HubSpotTweet this stat!

12) 36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpotTweet this stat!

13) 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population. (Source: Compete and TwitterTweet this stat!

14) 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour. (Source: American ExpressTweet this stat!

15) Women are more likely than men to regularly check out a brand’s social page (48% vs. 43%). (Source: IpsosTweet this stat!

16) 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012. (Source: HubSpotTweet this stat!

17) Approximately 46% of online users count on social media when making a purchase decision. (Source: NielsenTweet this stat!

Source: Hubspot