Social media has plenty of uses. Recently, we’ve started to see it being used more and more in the business world. So, I thought I’d write a short piece on how businesses are using social media to get to the top:
Social Media Marketing & Advertising
Most businesses will primarily use social media for marketing and advertising purposes. Social media marketing is one of the top marketing techniques around right now. People are noticing how successful it can make their marketing campaigns. As seen here websitepromoter.co.uk there are agencies that offer social media marketing services. The purpose is to give you as big a presence as possible on social media. This includes upping your follower count on Twitter, Facebook, Instagram, Google+. Every main social networking site you can think of. If you amass a large following on social media, it puts your business in a good position. You’ll be more well known, and the public will start to recognize your company more often.
Social media advertising is all about using adverts on social media. Yes, you could probably guess that based on the name! It’s a very popular method of advertising one’s business. Why? Because there are, literally, millions of people on social networking sites every day. Displaying adverts on Facebook or Twitter is a tactic destined for success. On Twitter, you can also promote your tweets so more people can see them and follow you. But, you can also have adverts placed that seamlessly blend into people’s timelines. Facebook is similar; you can promote your business page or get your adverts shown on people’s Facebook timelines. Like I said, it’s a very effective way of advertising your business to a mass audience.
(Image provided by Flickr: https://flic.kr/p/e9Hsgr)
Customer Service & Engagement
Another huge way that businesses use social media is for customer service purposes. There’s nothing wrong with providing all your customer service over the phone. Some companies still do this, but social media provides you with another option. It gives you a way to communicate with customers and answer any queries instantly. In fact, loads of big businesses have accounts set up purely for customer service. These are accounts consumers can talk to, and they’ll help them out ASAP. It’s a fast and convenient way of dealing with any customer issues.
People like this type of customer service because it’s quick and easy. They don’t have to spend ages on the phone trying to get through to an advisor. All it takes is a couple of seconds to tweet or post a comment, and you’re sorted. Of course, there are a few tricks to providing customer service on social media, as seen here www.zendesk.com. It brings me onto another mini point here too. Businesses use social media to engage with customers. It’s a fine way to open up a channel of communication between both parties. Businesses can keep their customers updated with any goings on and news.
Now you can see the main ways in which businesses are using social media to get on top. It’s further proof that social media isn’t just a place for teens to mess about and abuse celebrities. A lot can be done with it if used in the correct manner.