The Future of the Shop Window

The ‘Future of the Shop Window’ is a brand new area for the In-Store Show 2012, designed and delivered by Collaboration Matters and powered by IBM.

 

 

I first saw this concept at the UCExpo some months ago. To be honest it was one of the best interactive stands I had seen in a long time. If they wanted to push people out of the corporate comfort zone, they did just that. Collaboration Matters took a spin on the famous Nighthawks at the Diner by Edward Hopper

The audience where able to participate and influence changes in the actors next moves by tweeting certain hash tags on the day. Whilst also taking part in Social Business conversations that where posed by the audience and Collaboration Matters.

 

 

Collaboration Matters & IBM will be bring this concept to the Inspiration In-Store Marketing event, on the 27th-28th June, with a whole new design around the shop window. Instead of mannequins in the window there are real people! Watch as the shop window becomes an interactive catwalk.  What’s more you can shape the action that takes place behind the window through the power of Twitter.

 

This will be a great event with a great line up. Check it out here and register.  I hope to see you ther.

 

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Posted June 18, 2012 by Ben Martin - Social_Ben in category IBM, Retail, Sales, Social Media, Twitter

About the Author

I am a gadget man, a film lover, Husband and proud father and not least proud to be an IBM'er. Currently working across the globe helping seller to create better connections with clients through the use of Social Media. Please feel free to contact me if I can help I will. (my opinions are of course - my own)

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