Unleashing the Power of Social Media on B2B Sales Enablement [Video]

This is a great video from The Aberdeen Group focusing on Social Selling, if you want to become a best in class company, I strongly recommend spending twelve minutes listening to this video.

Social Selling:

  • Enables collaboration, listening and contribution
  • Helps sales identify prospects
  • Facilitates relationship development
  • Allows demonstration of industry sector knowledge
  • Close more deals effectively

Olympicene – scientists bring new molecule to life

I work for a company that for many years sold typewiters, it staggers me sometimes at some of the things we actually do. Have a read and let me know what you think.

A collaboration between the Royal Society of Chemistry, the University of Warwick and IBM has allowed scientists to bring a single 5-ringed molecule to life in a picture, using a combination of clever synthetic chemistry and state-of-the-art imaging techniques.

Once just a doodle on a piece of paper by an RSC scientist, the molecule has been imaged for the first time at an unprecedented resolution using a complex technique known as non-contact atomic force microscopy.

Known as olympicene it is related to single-layer graphite, also known as graphene, and is one of a number of related compounds which potentially have interesting electronic and optical properties, potentially for the next generation of solar cells and high-tech lighting sources such as LEDs.

Take a look at this previous post too.

YouTube Infographic – Some Mind Numbing Facts

 

Social

The rise of Facebook, Twitter and other social networks has accelerated the growth of YouTube as it enables discovery and sharing of online video.

  • 500 years of YouTube video are watched every day on Facebook
  • Over 700 YouTube videos are shared on Twitter each minute
  • 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
  • An auto-shared tweet results in 6 new youtube.com sessions on average
  • There are 500 tweets per minute containing a YouTube link
  • Millions of subscriptions to YouTube happen each day. (Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site)
  • More than 50% of videos on YouTube have been rated or include comments from the community
  • Millions of videos are favorited every day

What about you?

How do you use YouTube and video in your marketing?

Has social media opened up global opportunities for you? What is the most exciting and inspiring business or personal event or connection that has been instigated by social media?

Look forward to hearing your stories.