Visual Content is Key on Twitter

Twitter is known for content sharing, and top brands are no exception. Looking at some of the
top link types, it’s no surprise that the highest performing links are pic.twitter.com links, which is Twitter’s image service, and allows photos to display directly in a user’s Twitter feed.

Pic.twitter.com links average 210 engagements per Tweet. The next highest performing types are Tumblr.com and Pinterest.com, followed by another Twitter property, Vine.co.

Visual content performs well on any network, and with Tumblr, certain types of images are supported by Twitter cards and are natively displayed. Pinterest, on the other hand, is a surprising leader, considering the visual assets don’t display directly in Tweets.

Bit.ly links are one of the most common link types, and a default option with Twitter management software like Tweetdeck. The links however, which show no indication of what to expect, are some of the lowest performing links we see large brands using.

Visual Content on TwitterTweeting with pictures can help your brand see more exposure, and
if you include a link alongside the image, your potential visibility is much higher than average.

 

Source: SimplyMeasured

So How Powerful is Visual Content on Social Media?

So How Powerful is Visual Content on Social Media?

Simply Measured looked at Facebook’s top 10 brand pages to find out the real numbers and facts and figures on the engagement and sharing levels of photos and videos in comparison to text and discovered:

Videos are shared 1,200 percent more than links and and text posts combined

Photos are liked 200% more than text updates

To put some perspective on the power of visual content other studies show that Photo and video posts on Pinterest are referring more traffic than Twitter, Stumbleupon, LinkedIn and Google+.

For more insights into the power of visual content below are some more revelations.

5 Reasons your should be using Images in your Marketing

The Facts and Figures about the Power of Visual Content - Infographic

via The Facts and Figures about the Power of Visual Content – Infographic.